Best Online Bookmaker Reviews *

August 14

The online betting industry is in constant revamp mode, with new online bookmakers in the UK and abroad making their presence felt, forcing all others to step up their game. Millions of players love the experience of sports betting or online casino but some have no idea where to start. To help you choose the gaming site that best suits your needs, we give you a list of the best online bookmakers in the UK according to our guidelines.*

With a huge variety of bookmakers offering various betting and gaming related services these days, the choice just becomes bigger and bigger. As a punter, you want to know who has the best betting odds or bookie sites for an event, most markets, biggest selection of sports, and most bonus codes and promotions. So look no further, as we have done the work for you. Read any of our best bookie * bookmaker reviews by choosing one from the list below.

Bookie Support Odds Markets
1. bet365 logo
9/10 7.0 / 10 9.0 / 10
2. Unibet logo
9/10 6 / 10 8 / 10
3. Paddy Power logo
Paddy Power
8/10 9 / 10 9 / 10
4. Fansbet  logo
6/10 6 / 10 6 / 10
5. Ladbrokes logo
8/10 7 / 10 9 / 10
6. Coral logo
7/10 8 / 10 9 / 10
7. betfair logo
8/10 9 / 10 9 / 10
8. Spreadex logo
6/10 8 / 10 7 / 10
9. William Hill logo
William Hill
8/10 7 / 10 8.5 / 10
9. Jackpotjoy logo
8/10 0 / 10 0 / 10
10. Matchbook logo
7.9/10 9 / 10 7 / 10
10. Bet Victor logo
Bet Victor
8/10 7 / 10 8 / 10
11. Kwiff logo
6/10 7.5 / 10 6 / 10
12. Heart Bingo logo
Heart Bingo
9/10 0 / 10 0 / 10
13. 888 logo
6/10 7 / 10 7 / 10
14. Betfred logo
8.5/10 7 / 10 8 / 10
15. Sky Bet logo
Sky Bet
9/10 7 / 10 8 / 10
16. Tote Promo Code logo
Tote Promo Code
9/10 7 / 10 7 / 10
17. Sportingbet logo
7.1/10 6 / 10 8 / 10
18. EnergyBet logo
7/10 6 / 10 6 / 10
19. Virgin Bet logo
Virgin Bet
7/10 7 / 10 9 / 10
20. 10bet logo
7/10 5 / 10 6 / 10
21. Virgin Games logo
Virgin Games
9/10 5 / 10 0 / 10
22. Pokerstars logo
7/10 6 / 10 9 / 10
23. LV Bet logo
LV Bet
6/10 6 / 10 6 / 10
25. NetBet logo
8.0/10 7 / 10 6 / 10
26. Mansion Casino logo
Mansion Casino
8/10 0 / 10 0 / 10
27. Betiton logo
4/10 6 / 10 6 / 10
30. Sky Casino logo
Sky Casino
9/10 0 / 10 0 / 10
31. Sky Vegas  logo
Sky Vegas
9/10 0 / 10 0 / 10
32. Boylesports logo
5/10 6 / 10 7 / 10
34. FUN88 logo
4/10 5 / 10 6 / 10
35. Smarkets  logo
8/10 6 / 10 7 / 10

Best Online Bookmakers UK

Our recommended bookmakers in the UK for 2022

The list of bookmakers in the UK is quite extensive and each operator has its own set of features and functions that make them unique and special. The user interface, as well as the available promos and offers also play a crucial role in determining whether a bookie can be included in our Best Online Bookmakers UK list. However, opinions definitely vary, depending on what each player’s wishes to get out of their online betting experience. At the moment of this writing, our personal opinion is that the journeys offered by bet365, Unibet, and Betfair are noteworthy, to say the least.

About our Bookmaker Reviews is a site dedicated to bringing you up-to-date info on the biggest sites out there. The main focus of our reviews are as follows:

  • Available Bonus Codes, and Free Bets: Through our connections at the top bookmakers, we look to bring you the best bonus offers out there.
  • Betting Odds Value: We evaluate all the bookies. So when you ask which bookies give the best odds? We show you the ones offering the most bang for your buck when it comes to odds value.
  • Number of Markets Available: For a seasoned punter, having more markets allows you to be creative with your betting slip. We find out who has the best offering when it comes to markets offered.
  • Other Services: We also look into what other products and services bookies are offering, be it Cash Out, In-play, or Acca Specials.


On our website, you will find numerous betting reviews from our list of best online bookmakers in the UK for 2022. We also provide some info about established online bookmakers from overseas that we believe bring something new to the table. We don’t review all of the available online bookmakers in the country; just the ones with the biggest selection of sports, most markets, best betting odds, and most promos and bonus codes. For the time being, the list of bookmakers UK includes a total of 29 operators, the majority of which have received high ratings for their customer support, odds, and markets. Among them are:

While reading the reviews, you will find information about the bookmaker’s bonus codes, promotions, step-by-step guides to help you sign up, new account offers, tips, valuable facts, features and services available, the mobile experience, a comprehensive FAQs section that answers the most commonly asked questions, and many more.

All our reviews always start with information around any available promotions, bonus codes, and free bets available at the bookmaker. As well as how you can sign up. From there we generally split the reviews into the following sections:

  • Available promotions
  • How to sign up?
  • Sports Markets
  • Other Services
  • Banking
  • Conclusion
  • FAQs

You probably already noticed that we have given scores for the level of customer support. To find out how that test was undertaken, then you can read more here.

Online Bookmaker Offers

The main focus of is to bring you the best bookmaker offers of the month. Whether you’re looking for matched deposits, free bets, or one-off promotions, we use our connections within the industry to bring you the latest bookmakers promotions as quickly as possible. You can see what offers are available in the following two sections. Our offers are divided into a couple of sections, which should help you find the right deals for your needs:

  • Bonus Codes: All the main welcome offers available for new customers.These sign up offers deliver big bonuses for new members of gambling sites.

Virtually every operator in the industry offers some form of sign up bonus, which can make finding the best deals a little tricky. Our team constantly sifts through what’s on offer, coming up with a list of current bonuses that deliver on every count. We take into account how long the bonuses last, the amount being offered, how bonuses are calculated, and whether any strings are attached before customers can withdraw their winnings.

  • Betting Offers: Our overview of all the latest special promotions for football and other sports.

We also provide updates about current betting offers from UK bookmakers. We feature everything from the latest football odds and accas, to promotional bets for cricket, horse racing, tennis, golf, or any other sports. So when you need to keep your betting slip up to date, our listings are a great resource.

Bookmaker Bonus Codes Bookmaker Active Free Bets

Online bookies promo codes

A lot of Uk Online bookies have a promo code field on the registration form. With the promo code, you can get interesting offers when you sign up.
Here promo codes available on our site:

History of Online Bookmakers in UK

At first, people would make wagers with other individuals, when they wanted to bet on sports. The terms of the wager were agreed on and the bet was settled after the end of the relevant event. Over time, sports betting became more formal and was done through a recognised bookmaker. The 1960 Betting and Gaming Act was a milestone for the United Kingdom, when betting shops were legalised, reflecting the times. This is when 100 new betting shops opened every week. By the end of 1961, there were about 100,000 shops open across the country.

A decade later, the landscape was dominated by Betfred, Ladbrokes, and William Hill and some 150,000 betting shop premises gave the change to punters to wager on favourite sports and events. The 1970 Gaming Act opened the road for other betting forms, such as bingo and casinos. The development of online casinos initiated online betting from 1994 onwards. However, the tremendous adoption into online casinos intrigued bookmakers. By 1998, there were more than 100 sports betting platforms worldwide, including some of the UK’s big guns, from the likes of Betfred and William Hill. From accounting for less than 1% of the overall betting market, online bookmakers have become the most common way to place a bet, within just 15 years or so.

Today’s online bookmakers run betting sites and open betting markets on sports events, allowing players to place wagers (at odds pre-set by the online bookmakers) with no human interaction whatsoever. They also provide payment processing, customer service, mobile platforms, welcome offers for new-comers, and various promotions, while also allowing players to play their favourite casino, poker or bingo game from the comfort of their home, win from free spins and extra free bets to in-play cash, and claim bonuses. Many bookies that began in the UK have gone on to become some of the biggest European Bookmakers today.

New Bookmakers

We’re always on the look out for new bookmakers as they enter the UK betting market. New companies can often hit the scene with generous bonuses and new ways to bet, so we keep a close focus on what they have to offer. To keep at the forefront of the industry, we’ll always monitor promising new bookies to the scene. For example, regular visitors to BonusCodeBets have the opportunity to explore the latest deals from new bookmakers in the UK, such as:

New Bookmakers in the UK Find out more
Jackpotjoy Read Review
NetBet Read Review

Just to name a few…..

And that’s just a sample of some recent entrants into the UK market. The situation is changing all the time, with new startups jostling for attention. But it always helps to enlist expert advice when choosing which operators to use.

While there are plenty of great new sites to check out, there may also be deceptive or unreliable operators. Our team works hard to separate the UK’s gambling elite from also-rans, letting you benefit from everything new UK gambling sites have to offer.

We’ll let you know all about the services they provide, including casino games and sports betting. You’ll find information about their introductory bonuses, and any promotions as they are announced. So you won’t miss a single bet.

Top Bookmakers in UK

In our opinion, the top bookmakers in the UK that everyone should know about are listed below. If you want to know which bookmakers offer the best odds, where to find the best bookie for football, or just want a few solid options for general gambling, we’ve prepared a list to help find the ideal site. What makes the top bookmakers in the UK stand out from the crowd? When selecting our list of the best bookmakers around, we considered a few key factors and compared all of the major operators in the sector.

  1. Sign up bonuses – All good bookmakers know how to attract customers with bonuses and free bets, without snaring them in deceptive terms and conditions. We only highlight sites which deliver what they promise, and are generous for new customers.
  2. Regular promotions – Nobody wants to sign up for a betting site only to find that the promotions dry up. Our favourite bookmakers offer a regular stream of promotional bets, stretching across the UK’s most popular sports.
  3. Wide choice of games – Online betting is about more than football accas. The best sites in the UK go further, with international sports betting, live chat, video casinos, slots, and games like bingo.
  4. Solid reputation – While there may be rogue operators in the UK betting sector, we only highlight companies which treat their customers well.

According to us, these are the top bookmakers in the UK that you should be familiar with. Do you want to know which bookies give the best odds? What is the best bookie for Football? Or simply, what is a bookmaker in gambling? See the list here:

TOP 5 UK Bookmakers Find out more Bonus Offer
Matchbook Read our review Get the Bonus 
Bet365 Read our review Get the Bonus 
Unibet Read our review Get the Bonus 
William Hill Read our review Get the Bonus
Paddy Power Read our review Get the Bonus


Another major player that is worth being considered one of the best online bookmakers in the British online gaming landscape. It has over 35 millions customers across the world and is among the first online bookmakers in the UK to start offering esports to wager on. The operator offers bingo, sports betting, games, casino, video streaming, and on-course bookmaking along with promotions. Some of the bet365 key features include:
· Best odds Guaranteed
· Bonus Code
· Casino betting
· Free Bet Club
· Live Chat
· Live Streaming
· Asian Handicap
· Bingo/Poker
· Cash out

Bet365 also features one of the most robust mobile apps on the market, which offers mobile-specific bonuses, great live streaming, and in-play betting on the go.

It should be noted that Bet365 was the sole bookie that streamed the first-ever internet-exclusive football match in the UK between England and Ukraine (competing for the World Cup), in 2009. As for awards, bet365 has a few to showcase: The Operator of the Year award (2010), Number One Internet Gaming Company award (2010, 2011, 2012), Best Sportsbook Affiliate Programme, Best Overall Affiliate Programme, Best Sportsbook Affiliate Manager to name a few.


A leading player listed on the London Stock Exchange and undoubtedly among the best online bookmakers in the UK, in our opinion. Besides offering an online bingo, online poker, online casino, and online sportsbook, Betfair also operates the largest online exchange in the world. With more than 4 million customers across the globe, it boasts 20% better odds than a traditional bookmaker.

Betfair customers can trade on events and use the cash out option to lock in a profit even before the match or event they have betted on has finished. The bookie provides users with instantly refreshed events, as well as exceptional live streaming services. New Customers can take advantage of a promo code when signing up.

Betfair was also the first betting corporation that sponsored an English football team back in 2002, and a company with its own radio service solely focused on horse racing results and commentary. Today, Betfair and Paddy Power online bookmakers are one and the same after the latter acquired Betfair and created the Paddy Power Betfair entity.


Unibet is one of the most popular online bookmakers in the UK, providing a platform for not only sports betting. This extends to online poker, games, and casino. It now has over 11 million customers in more than 100 countries; a customer base that grew within the past 15 years, after launching its live betting service in 2003 and its mobile platform a year later.
Some of the key features of their online platform are:

· Asian Handicap
· Cashout
· Casino betting
· Free Bet Club
· Live Streaming
· Live chat
· Best Odds Guaranteed

For punters liking the thrill of in-play betting, Unibet is definitely one of the best online bookmakers in the country, according to our recommendations. The easy-to-navigate interface and the simple, yet eye-catching, design contributes to enhanced online betting experiences and an even more enjoyable in-play betting. Besides generous welcome offers and bonuses, Unibet also gives good odds on a wide array of markets and sports, including tennis, and cricket markets. As for their mobile application and cash-out option, let’s just say that they have raised the bar quite high.

Unibet Awards

Unibet is also one of the few online bookmakers that are consistently recognised with industry awards for their online gaming and sports betting offerings. As of 2014, they have received 14 different prestigious awards, some of them include:

  • The International Gaming Awards (offered to top providers in the gambling industry).
  • IGA Awards, including App of the Year award (2014), Sportsbook Operator of the Year (2014), In-Play Sports Operator of the Year (2015), Online Sportsbook Operator of the Year (2015), and the Socially Responsible Operator Award (2016).
  • EGR Awards for their sportsbook, social responsibility, general innovation, and online poker client.

All that aside, Unibet also sponsors a variety of major sports events and teams in the UK, and not only. For example, they are the official betting partner of Middlesbrough, Preston North End, and Aston Villa football league teams and fund the Premier League of Darts, World Grand Prix, European Championships, and Masters events. They also sponsor the Warwickshire County Cricket Club and are the title sponsor of several sporting events, including horse racing and darts.

Let us not forget their contribution to horse racing, being the official betting partner of the Investec Derby at Epsom and financing top-class races in Ireland and horse races through the Unibet Road to Cheltenham (the national hunt season). Make sure you check the Unibet Promo Code when you sign up with this bookmaker.

Get sign up offers at online bookmakers

At, we provide a way for UK customers to find the right bookmakers to use, and where to find the most competitive sign up offers. If you’re looking for new sites to use, check our Bonus Codes for New Customers section. There, you’ll find plenty of sign up offers at online bookmakers that will let you hit the ground running. We constantly update our selection of offers for new customers, so you’re sure to find only the latest bonuses and promotions.

But we don’t just list new customer offers. We use our expertise to assess new companies and deals, making it easier for customers to know where they stand. Gambling sites can often present their deals in confusing language, but we cut through the confusion, offering clear explanations of how everything works.

Online Bookmakers Summary

The UK online betting industry is thriving with new online bookmakers attempting to monopolise players’ attention every day. The fact that there are more than enough options to choose from allows sports bettors and casino enthusiasts to enjoy a greater plethora of bonuses and registration offers. At the same time, the online betting experience is becoming more and more enhanced. Features like cash out, live streaming, and in-play betting were once considered a very rare find; now, they tend to become the norm, at least among online bookmakers in the UK that wish to stay competitive.

Of all online UK bookmakers, some stand out for their market variety, the great odds, the wide range of services and functions they provide to their customers, the sleek and user-friendly mobile platform, and the innovative ideas that keep players intrigued. At this moment, the list of bookmakers UK includes 28 popular operators that have gained most of the online betting traction for their uniqueness and plethora of offers, among others. However, it is impossible (at least, for the time being) to list every single much-promising bookmaker. Therefore, our list of bookmakers UK is based solely on our own opinion based on the factors we currently used to evaluate each bookie.

Compared to the way wagers were placed in the past, we have definitely come a long way, although the original betting principles are still followed closely. Online betting offers a wide range of benefits, such as excellent betting choices and promotions that not only new but loyal players can use. They also come handy for enabling bettors to play with only the money they have rather than bet recklessly. On the other hand, the geographical restrictions that some online bookies apply, leave a lot of people who are eager to bet out of the experience. That aside, it is not uncommon to hear about accounts and bet sizes being limited, due to company policies. Whether you choose online betting or the traditional way is totally up to you, though.

What we like about online bookmakers What we don’t like about online bookmakers
Great bonuses and promos Restricted bet amounts
More betting choices Geographical limitations
Problem gambling safeguards & Support Account Restrictions

*Please note – Our star ratings and best bookmaker ratings are based on our personal opinions of the bookmakers we work with. We also take customer feedback into account in our rankings.

Bookmakers reviews
User Review
3.67 (3 votes)
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