William Hill Review: Our opinion on its bonuses, apps, and odds

Our William Hill review looks inside one of the largest sports betting companies in the world. This bookmaker has thousands of retail betting shops, and its online operations spread across more than 50 countries. Our expectations are sky-high, so does William Hill reach the bar or fall short? Let’s find out.

Betting markets / available sports

As soon as we opened this sportsbook to begin our William Hill review, we were greeted by an A-Z list of 35 sports open for betting. These include:

  • Football
  • Horse racing
  • Cricket
  • Tennis
  • Greyhounds
  • Basketball
  • Rugby
  • Snooker
  • Darts
  • Boxing

Yet, it’s not just popular mainstream sports you can bet on. This bookie provides betting opportunities on handball, cycling, water polo, pool and wrestling, among others. However, it’s the rich depth of each sports category that stands outs.

Football punters can have a flutter on the 2022 World Cup, the Champions League and the Premier League. But, it doesn’t stop there. If you fancy a bet on matches from the Norwegian Eliteserien, Brazil Serie C or the Colombia Regional League, you can at William Hill.

Horse racing is another speciality of this betting operator. As our William Hill review team expected, all UK and Ireland racing is covered, along with action from the USA, Australia, New Zealand, France, India, Japan, and South Africa.

Overall, every sport is extensive. There are local and global events, and the choice of betting markets for each match and event is top drawer.

William Hill Betting Markets

William Hill odds

When choosing a betting site, you want to make sure it offers good odds, and our William Hill review scores highly in this area.

Taking a look at the Euro 2020 semi-final England vs Denmark, Hills is offering:

  • England: 8/11 (1.73)
  • Draw: 5/2 (3.50)
  • Denmark: 9/2 (5.50)

That means a £10 wager on England to win will return £17.30 (£10 stake + £7.30 winnings). Calculating the bookmaker’s margin on this market and it’s 4.4%, which is acceptable.

However, it’s possible to improve the odds through William Hill promotions like enhanced odds, flash odds, bet boosts and acca freedom. These offers need to be taken into account when determining betting value.

Comparing this bookie’s odds with other top betting sites in the United Kingdom, we noticed strength in some markets more than others. For horse racing and greyhounds, you get best odds guaranteed, so you can be assured of top value. However, its EPL bets were a little weak, but US sports, tennis and golf, William Hill often beat the competition.

Streaming and live betting on William Hill

Our William Hill opinion on its live betting is excellent. Punters can bet on hundreds of in-play events every day, ranging from football and tennis to esports and pool. However, it’s the market depth that trumps many of the rival bookmakers. For instance, in-play AFC Champions League football games have 193 betting markets, live tennis offered 50+, and darts even had 17 markets.

It’s not just about having a punt, though. With live streaming, this operator provides an all-round sports betting and entertainment experience. Through William Hill TV, customers can watch and bet on thousands of events like horse racing, football, tennis, cricket, rugby, basketball and boxing.

To watch sports on WHTV, you only need to have a positive account balance or have placed a bet in the last 24 hours. For horse racing, punters need to wager a minimum of £1 on the race that they wish to view.

William Hill Streaming and Live Betting


Powered by Playtech, NetEnt, and Microgaming, among others – the William Hill Casino caters to all types of players. A mark of this operator’s standing in this industry is that there are branded titles, such as William Hill Megaways and William Hill Roulette on offer. Here’s an overview of the types of games you can play:

  • Slots
  • Progressive jackpots
  • Roulette
  • Blackjack
  • Baccarat
  • Video poker
  • Scratch cards
  • Slingo
  • Live game shows

William Hill mobile app

If you want to place your sports bets on the go, this bookmaker’s app is a must-have companion. There are apps for iOS and Android devices, but unfortunately not for Windows Phones.

Our William Hill review rates the app very favourably. It’s recently been redesigned to deliver a more user-focused wagering experience. The interface is clean, and it features an intuitive search bar that allows punters to easily find the sports and markets they want to bet on.

In addition to the wealth of promotions that are available in the app, users can access WHTV, bet in-play, and use tools, such as cash in, live scores, form guides and match stats.

>>Read the full William Hill App review here

Welcome bonuses

New customers are treated to a range of welcome bonuses spread across the entire suite of William Hill products. You can get free bets in the sportsbook, a matched deposit in the casino, and much more. This is a taster of what this gambling site has waiting for you.

Sport – Bet £10 and Get £30 in Free Bets

This is a classic William Hill promotion. Punters only need to bet a tenner – and the qualifying odds of 1/2 are extremely fair – and they get 30 quid in free bets. It’s a great offer, without a doubt.

William Hill Welcome Bonus

T&Cs: New customers using Promo code H30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

Go to William Hill

Vegas- £20 Free No Deposit Bonus

KEY T&C: 18+. Play Safe. New customers only. Max 100 free spins at 10p/spin. Spins expire 24 hours from issue. Max redeemable amount £30. Available on selected Megaways™ slots. Terms and conditions apply.

Go to William Hill Vegas

William Hill Payment Options

Although UK players cannot use credit cards for gambling, our William Hill opinion noted several alternative payment options to use instead.

  • Debit cards: Maestro, VISA, and Mastercard
  • Paypal
  • Apple Pay
  • Paysafecard
  • Bank transfer
  • Cash Direct

The minimum deposit amount for most banking options is only £5.00, with the maximum deposit being £99,000 for debit cards and Apple Pay or £100,000 for bank transfers.

When it comes to withdrawals, the fastest option is a VISA Direct card. William Hill states that punters will have their money within 4 hours, which is impressive.

Customer Care

This operator has been in this business for more than 60 years, so it fully understands the importance of great customer service. The quickest way to get in touch is through live chat, which is available on desktops, mobiles and the app.

Whether you have an issue with a promo code or you can’t make a deposit, just hit the ‘Contact Us’ button and tap ‘Start Chat’. This service is 24/7, and the response time is typically less than 30 seconds, so you’ll soon receive assistance.

Why choose William Hill?

After completing this William Hill review, we can safely say that this is a top-performing sportsbook on many levels. The main positives are:

  • Wide range of sports with fantastic market depth
  • Loads of bonuses and promotions that offer value
  • WHTV is excellent for live streaming
  • 24/7 support

We would like a few more features added to the app to bring it up to spec with bet365, and its betting margins could be a little tighter on certain markets. But, other than that, this is a market-leading bookie.

William Hill vs Ladbrokes

Another giant of the UK high street is Ladbrokes. Often these two bookies, which are both licensed by the Gambling Commission, are compared.

For us, there isn’t too much to split these heavyweights. They both offer a wide range of sports – although William Hill has a few more – and thousands of pre-match and live betting markets.

Furthermore, both sites offer free bets, with very similar terms, and live streaming too. Once more, William Hill is slightly stronger in this area. However, Ladbrokes benefits from having a built-in betting exchange, which is something Hills does not offer.

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