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Cost of Living Crisis driving fans away from Wimbledon as 31% of fans admit they will NOT visit SW19 this year 

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Cost of Living Crisis driving fans away from Wimbledon as 31% of fans admit they will NOT visit SW19 this year 

  • A survey conducted by BonusCodeBets concluded that 31% of fans are less likely to go to Wimbledon because of the Cost of Living Crisis
  • A third of female fans said they are less likely to attend, as opposed to 28% of men
  • Those aged between 35-44 were hardest hit, with 33.4% saying they would be less likely to attend this year

The Cost of Living Crisis has hit Tennis lovers this year, with a survey revealing 31% of fans are less likely to attend Wimbledon this year.

Research conducted by BonusCodeBets has found that in a survey of more than 2,000 people in the week before Wimbledon started* 31% admitted they were less likely to visit SW19 because of the Cost of Living Crisis.

Over the past year, there has been a significant increase in food and energy prices, with a particular focus on rising gas prices, which can largely be attributed to the ongoing conflict in Ukraine. Moreover, the global recovery from the COVID-19 pandemic is adding additional strain on these prices, further exacerbating the situation.

According to the survey results, 33% of females who answered the survey admitted they were less likely to attend Wimbledon this year as a result of the Cost of Living Crisis. In comparison, 28% of fans admitted they were less likely to attend.

Question: Would you say you are more or less likely to attend Wimbledon due to the cost-of-living crisis?

More Likely

Neither More Likely nor Less Likely

Less Likely

20.76%

48.78%

30.46%

Male

Female
More LikelyNeither More Likely nor Less Likely

Less Likely

More LikelyNeither More Likely nor Less LikelyLess Likely
37.84% 36.29% 25.87% 18.32%

48.57%

33.11%

*Survey of 2,009 UK residents. Fieldwork: 28/06/23-30/06/23

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