All you need to know when you sign up at a bookmaker

Best betting sites: bonus codes for online bookmakers

Find out the latest bonus code from the top brands, including bet365, Coral and Ladbrokes. We’ve reviewed what we think are the best bonus codes from around the UK and compared their main features and offers. Use Bonus Code Bets to help you find what you need to know before deciding which betting offer is right for you. We’ve also been testing the UK’s best online bookmakers – comparing the platforms, bonuses and in-play features. We’ll help you to gain the knowledge you need for a transparent betting experience.

*The Best Betting sites are selected based on our comparative testing and opinion of our writers. Our best betting site information is designed only to assist you in your betting. Always use your own judgement and make responsible gambling decisions.

Bonus Codes for UK Betting Sites

1. bet365 logo

Open Account Offer - Bet £10 & Get £50

Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. - The bonus code BIGBET can be used during registration, but does not change the offer amount in any way.


2. Unibet logo

Sports Welcome Offer

18+ New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 7 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 50x before any withdrawals can take place. Full T&Cs apply.

3. Paddy Power logo
Paddy Power

Money back in cash up to £20

Key T&C: New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.

4. William Hill logo
William Hill

Bet £10 Get £30

18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad

5. Ladbrokes logo

Bet £5 Get £20

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

6. Coral logo

Bet £5 Get £20

18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

7. betfair logo

Get The Betfair Promo Code

Key T&Cs: Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. Full T&Cs.

8. Spreadex logo

Up to £35 in free bets for new accounts at Spreadex

KEY T&C: 18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After your first free fixed odds bet you will also get a free £5 Total Goals spread bet. And after your second free fixed odds bet you will also get a second free £5 Total Goals spread bet. You must have a full spread betting account to be able to claim the free Total Goals spread bets. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+

9. Jackpotjoy logo

Get the Jackpotjoy Promo Code

New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. Rules Apply. 18+ Play Responsibly.

10. Matchbook logo

£30 Welcome Offer - Money Back as a Free bet if Your First Bet Loses.

The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.


Best Betting Offers Found on UK Sites

March 07

4ToScore (£/€50,000)- Predict the 4 first scorers in our 4 selected games to win

Key T&C's

18+. Only accounts registered in the following countries will be eligible for this offer: United Kingdom and Ireland. Selections must be submitted before the Kick Off time of the Opening Games of each Scheduled Round. Full terms apply.

Claim BonusTerms & Conditions Apply. +18.

100% bonus up to £100 + 100 free spins

Key T&C's

Winnings from Free Spins are granted as a bonus. The bonus must be wagered 35x before players can withdraw winnings or transfer money to the live casino. The bonus (winnings) won from Free Spins is valid for 48 hours to allow the wagering requirements to be met. Registered players who have never deposited before activating Free Spins and want to withdraw winnings gained by these Free Spins need to withdrawal a minimum amount of £40. Registered players who have never deposited before activating Free Spins and want to withdraw winnings gained by these Free Spins are able to withdrawal a maximum amount of £100. Any balance exceeding this amount will be removed from the account.

Claim BonusTerms & Conditions Apply. +18.

Betting Sites in the UK

The UK is arguably the most online-betting friendly nation in the world. For the most part, it is because online gaming is completely legal and there are lots of gaming enthusiast across the nation. Whether you like betting on sports, online casino games or any other gaming activity, there are plenty of exceptional betting sites and betting promo codes at your disposal.

Online Betting in the UK

As we speak, gaming in the UK has grown to be bigger than we could have ever anticipated. Online betting fans have a wide range of options for where they can place their bets. There are literally hundreds of online betting sites, from casinos to sportsbooks that provide betting services. Essentially, any betting site can provide online gaming services to the residents of the UK providing it abides by the license terms of the UK Gambling Commission.

With the huge number of people who gamble online, there are key factors that attract gamers to different gaming arenas on the internet. Many people seem to be attracted to some betting sites because of a couple of reasons like juicy welcome bonuses for new players, a wide range of sporting events, casino games selection among other features.

If you truly want to enjoy gaming on the finest online betting sites in the United Kingdom, you should look for a reputable guide and review sites like For the most part, these sites are usually helpful in notifying players about the latest bonuses and promotions that are currently on offer. They also offer exclusive step-by-step guides for assisting new players to get started with playing in the best betting sites as ranked by the editors. They also assist players in locating new bonus codes for claiming the bonus offers. So, if you are an enthusiastic gamer who wants to gain more advantage with every wager you place, then you should keep tabs on such sites.




  • Potentially start with additional money to play with at chosen bookmaker
  • Take advantage of our unique bonuses i.e. Unibet bonus offer (T&Cs apply)
  • Be able to try a wider range of bets


  • Read about the wager requirements in our reviews (i.e. bet365 bonus code)
  • Contact our chat with questions about bonus codes
  • Order a pizza on our costs if a bonus code does not work



  • In terms of wagering requirements to fulfill the bonus
  • In terms of the type of bets you need to play on
  • In terms of the minimum odds that are required


  • Risk of betting more often as equipped with more money
  • Tendency to choose more risky bets than usual
  • Losing money faster when not fulfilling the wager requirements

Online Betting Sites Guide

With the growing number of people playing on internet gaming sites in the UK, many online betting sites continue appearing on the gaming market. And with the sheer volume of online betting sites operating, it becomes very hard to stay on top of new bonuses that pop up on the market now and then. This is where guides for online betting sites come in to make it much easier for online punters. In case you aren’t sure how platforms like can help you, below is a detailed breakdown of how UK players can use online betting guides in their day-to-day gaming lives

Finding Bonuses

Since, the number of betting sites is on the rise, some of the best betting sites that we review come up with new and more competitive bonus deals to stay on top of their game. The bonus offers keep being replenished because as the players gamble online, they are constantly on the lookout for better deals. However, as you may already know, it’s rather difficult to search for the best betting sites on your own adequately. Fortunately for you, we review these promotions on the regular and lay down for you the best deals that you can grab. With the aid of online betting sites guides like ours, it becomes easier for you to keep track of such bonuses. One of the criteria we use to establish the best betting sites is the types of benefits that both new and ongoing players will get from the promotions on offer.

Promo Codes

In today’s internet gaming expanse, betting promo codes are common in many online betting sites. They allow players to easily collect different types of bonuses, especially the welcome bonuses. Consequently, the majority of new betting sites that are introduced to the market also adapt to the new trend of using the promo codes for easy access to their bonuses. If you want to be among the first gamers to seize the perks that come with promo codes, you better subscribe to the feed of betting site guides like ours. Our fans agree that we do a pretty great job in helping them find the sweetest promo code deals out there.


Odds are very important in sports betting since they help in determining the amount of money you will get if the bet you placed wins. Different online betting sites offer different odds where some are remarkably favourable to players while others aren’t as benefiting as many gamers would like. To know which betting sites offer the most rewarding odds, you may have to analyse each of the online betting sites that interest you. Obviously, this will take too much of your time. Why go through all the trouble when online betting sites guides, can help you zero in on the best betting sites? We carry out thorough analyses of the odds offered by different sportsbooks and lay everything down for you so you can be informed with the bets that you place.


There are online betting sites that offer top-notch betting services while there are others whose services need a lot of work to meet our high standards there are many that don’t. Sometimes, you might not know that a given online betting site isn’t worth your time until it is too late. To avoid such unpleasant surprises, there are plenty of betting sites guides like ours that carry out constant reviews of these gaming platforms. Through review sites, you can easily decide whether to play at a particular betting site or not before actually trying them.

How to guides

Most beginner players usually have a hard time when trying to place wagers on online betting sites. Even creating an account could also be problematic for some beginners. And so, in case you are a rookie or you just want to try a new way of betting, betting sites guides will come in handy. They are typically full of easily digestible ‘How to’ guides that will help you understand how to accomplish different things. The best betting sites guide will help you learn the ropes in quick step by step instructions so that you can play like a pro from the word go.

Bookmarker comparison

The guides that you will find in our online betting sites guides can be a great way of comparing different features that different bookies are offering. With the guides, you can simply check the features of the bookies as listed on the guide rather than visiting every bookie in the UK individually. Making comparisons will, therefore, be much easier, and that way, you can have fun in an exceptional gaming platform from the word go.

Top 3 Betting Sites: BOOKMAKER REVIEWS

Bookie Support Odds Markets
1. bet365 logo
+18 | T&Cs Apply
8.0/10 7.0 / 10 9.0 / 10
2. Unibet logo
+18 | T&Cs Apply
Not tested yet 6 / 10 8 / 10
3. Paddy Power logo
Paddy Power
+18 | T&Cs Apply
Not tested yet 6 / 10 9 / 10

bet365: Betting Site Selected for Competitive Odds

From our regular research, bet365 has managed to maintain its position as one the best betting sites in the UK and across the globe. All along, it has done nothing but offer amazing bonuses, excellent customer support plus extremely competitive odds.

Moreover, if you have been looking for a tremendously user-friendly site, bet365 is an excellent example. Thanks to its user-friendliness, players can easily find their way through all the vast sports and betting options available. Every gaming feature is a click or two away from the main page of the site which makes the general navigation quite easy.

And whenever you want to deposit or withdraw your funds at bet365, they have numerous payment options which supports different currencies; all you have to do is choose the one convenient for you. Better yet, with features like live betting at bet365, players can place wagers in real-time as the games go on. From the minute you become a member, a huge variety of both international and mainstream sporting events like Football, Tennis, Cricket, Horse Racing, and Golf await you.

Ladbrokes: Betting Site Selected for Offers

Ladbrokes has been operating for a while as land-based sportsbook provider. For years now, they have been one of the most experienced sports and casino betting providers. From their online platform, you can bet on anything you fancy, ranging from the latest sporting events, casino gaming as well as fantasy sports.

Moreover, you will never have a hard time betting on any game because they have a betting calculator that will help you to effortlessly keep track of your odds without any troubles. In case you didn’t know a best-odds guaranteed deal covers many horse races on the site. When it comes to football, tennis, boxing and lots of other popular sporting events in the UK, the odds available are pretty solid. Here, you can also enjoy the in-play betting feature that enables you to bet as the events are taking place.

William Hill: Betting Site Selected for the Betting Markets

William Hill is another reputable platform ranked as one of the best betting sites in the UK. From our regular review of the site, they always offer top-quality services to both new and ongoing members.

At William Hill, it’s impossible to miss the sporting event you are looking for, especially when it comes to the globally celebrated matches from the likes of football, tennis, horse racing and boxing. They have hundreds of games that you can wage on their site at any given time. Like bet365 and Ladbrokes, they also have the in-play betting feature combined with live streaming of the events as they happen in real time.

Discover the Horse racing betting guide on



We give you our honest opinion and have done e.g. a huge customer support test.


We are providing you with some of the finest bookmaker bonus offers on the web.


We try to assist you in our chat, via email or contact form. We guarantee for our bonus codes and paying you pizza if it doesn’t work. We know that betting is risky, so check if you or people around you are worried about your gambling habits.


We are earning money when you sign up via one of our affiliate links and you will be tracked as one of our players. Check out “how affiliate marketing works” if you want to know more about it.










Football Odds at Top Online Betting Sites

Finding the best odds on football can be a challenge sometimes. That’s why it’s important to conduct research, see which sites rank among the best betting sites in the UK and make a decision. As you might have noticed, each bookmaker tends to be regarded as one of the best betting sites.

It’s not always easy to decide where to open an account and place a bet. Online bookmakers are extremely competitive, and that can be seen by comparing the odds they offer. A useful tip is to follow the football odds trends, see which teams are the strongest, and which ones are likely to lose. That way you’ll know which team to bet on.

Another betting trend that has become quite popular is the betting exchange. This feature has quickly become a favourite among the best betting sites. It’s mostly because this type of betting allows you to create your own odds. Of course, there is always a chance that your bet might not get matched, so you can choose to set favourable odds. And if you’re wondering whether you can set odds that aren’t available at that moment, the answer is- yes, of course, you can.

All these three sportsbooks do a good job when offering odds for the current sporting events, and thus, it was pretty difficult to compare them. To come up with the winner, we took a look at the overall betting margin and the margin on the top UK competitions such as the English Premier League, Cheltenham Festival and the ATP World Tour.

When we took a quick look at the average margins on each sportsbook’s betslip, bet365 slightly edges over William Hill and Ladbrokes. It boasts of an average margin that dances around the 5% marker while the competition falls behind because their odds are a tad lower. Across less popular events, the general trend was also the same. While all these betting sites offer very favourable odds with wonderful deals, bet365 had the most consistency with the profitability of the offered. In as much there was tight competition among the three sites, bet365 had a higher percentage ratio across both popular and less popular competitions.

Online betting Promotions for events

William Hill, bet365 and Ladbrokes betting sites all have some exceptionally rewarding bonuses and promotions during the biggest events. For starters, newbies are given a warm welcome with some sweet bonuses across the board, and after claiming the sign-up bonuses, there are plenty of other rewards set aside for ongoing members. Better yet, loyal players who keep on spending their time and money in the lobby can rake in even more rewards through customized VIP membership deals.

During the football season, the bookmakers give some betting offers for existing and new customers. The Premier League and the Champions League are the best moments to find signup promotions and bonuses.


At, we test our bonus codes very often. Although mistakes can happen (we’re all human after all), we are confident our bonus codes give you the promised bonuses. If we let you down, we’ll offer you a £20 gift card to Pizza Express.


Many people choose to make just a few bets a year for fun, hoping for a couple of hundred extra in their pocket. But there is a real mathematical science behind getting an advantage. First of all, keep in mind the golden rule that risk should always equal potential profits. Make sure you bet with this in mind and you will minimise unnecessary or amateurish losses.

Here are ten more simple tips that will help bettors make more successful bets on an event or sport of their choice.

  1. Risk is inherent in betting: Understand that there is no such thing as a “sure bet”. There are always percentages involved and a chance you will lose, no matter how certain a bet seems.
  2. Do research: Look into a team’s background and form and research the betting sites.
  3. Learn to recognise betting value: Carefully consider what odds are being paid out, and if this justifies the risk involved when placing a bet. Recognition of this value is pegged as the most important aspect of betting, and one that separates the amateurs from the professionals.
  4. Socialise: Stay in touch with other bettors via social media networks. Learning from those who know what they’re doing is far more valuable than listening to opinions from good-natured but inexperienced friends or family.
  5. Be patient: Watch, wait and consider the variables and odds. You may learn valuable information that is a deciding factor just moments before kick off, and still place a bet.
  6. Bet with your head, not your heart: Just because you love a team it does not mean they will win. In fact, betting against your favourite team may sometimes result in money in your pocket. There are no loyalties when your money is on the line.
  7. Manage your money effectively: Put aside a yearly betting budget and stick to it. This will put you in the right mind set to consider your bets wisely and carefully. Take your budget running out as a sign that your bets have not been well thought out.
  8. Consider placing bets on special markets: You might be better at predicting which player will score as opposed to the actual outcome of a particular match. Exploit this to your advantage and learn your personal betting talents.
  9. Find betting tips online: Many betting sites predict outcomes and post them for free. Other websites even offer odds checking services that instantly find the best odds for your chosen bet.
  10. Learn from your mistakes: Don’t consider a lost bet as a crushing defeat. Betting is not an exact science and losses are a certainty at one point or another.

Betting Sites Summary

Surely, there’s no shortage of online betting sites in the UK. From our comprehensive research and sportsbook reviewing across the hundreds of options available, we found that bet365, William Hill and Ladbrokes stood out thanks to their exceptional services. If you want a guarantee of gaming in the most player-friendly platforms, spare some time to look at online betting site guides. You’ll get a comprehensive breakdown of bonus codes and the bonuses they come with as well as reviews that will help in comparing the bookmakers you may be interested in. In general, some of the pros and cons we noted from some of the best UK betting sites are as highlighted in the table below:

What we like about betting sites What we don’t like about Betting Sites
The offer various bonuses and promotions Some are not legal in the UK
There are a wide range of sporting events Support my take too long to respond
Live streaming and in-play betting


To keep the site running, we earn a commission every time someone uses our bonus codes or promotion codes. This helps keep free, so you can enjoy better betting deals with the bonus codes.


Our aim is to ensure that all tipsters get a nice experience when they gamble online. We, therefore, invest money in testing bookmakers and researching the industry.

This year we carried out our first customer support test and found the bookmaker with the best support. You can see the results of the customer support test here.

To give our users an insight into the future of the industry we launched the news section NEXT. The first two articles are already online with more to come. Currently, you can read about the future of online betting and the rise of eSports betting.


Different bookmakers offer different sports and leagues to bet on. Nonetheless, all bookmakers in the world accept bets on events such as football. Most bookmakers offer a wide selection of sports. Common sports besides football are boxing, cricket, rugby, basketball, ice hockey, golf, american football and basketball.


Whenever you place a bet, you predict the outcome of an event. The likelihood of the event is asserted through odds. Each set of odds corresponds to a percentage of an outcome occurring. For example:

  • 1/2 odds mean the likelihood of a team to win is 66,67%
  • 1/1 odds mean the likelihood is 50%

So odds = chance of a particular outcome occurring. But the odds also represent how much will be paid out by the bookmaker if your prediction is correct.

Higher likelihood of prediction being correct = lower odds = lower winnings. Likewise, the more risky a bet is (e.g. backing tbuhe underdog), the bigger the potential payout. For example:

  • The payout for a £1.00 bet on 1/2 odds is a £1.50 total payout, meaning a £0.50 net winning.
  • 1/1 odds represent a lower percentage and greater risk, hence a bigger payout: A £1.00 bet on 1/1 odds yields a £1.00 net winning.


An accumulator (also referred to as bet combination) is a prediction of a series of events, as opposed to any single event. The advantage is that the end payout is larger than if a single bet was placed on each of these events individually. However the risk involved is greater, since changes to your predictions may not be made between events. If circumstances should change between each of these events, such as a player being injured, you are required to stick with your original prediction. The risks of placing bet combinations should be thoroughly considered and weighed against the advantage of a higher payout.


When the result of an event is officially posted, winning bets will be paid out. Online betting pays directly into an account of your preference. Most websites payout within sixty seconds of official results.


Given that there is a large number of online bookmakers, it can be difficult to choose the right one. That’s why we always recommend going through a few reviews of specific bookmakers. Those reviews usually present different experiences of other bettors, which can be useful if you want to choose the best betting site.

How to know if a betting site is legal in the UK?

Usually, you can check that info by scrolling down to the bottom of the official website of a bookmaker. There, you will be able to see the which license a bookmaker has. Another option is to go to the official website of the Gambling Commission, where you can find all the relevant information of a specific online bookmaker.


Before online bookmakers were around, you only had two options to bet: go to a physical store and time-consuming telephone calls. Now you have a third option: place bets online from your phone, tablet or desktop computer. The main advantage is, of course, fewer limitations in terms of borders or locality. Main advantages of online betting is:

  • Very quick and user friendly
  • Can be done where you are
  • Get help to predict events with betting tips
  • Broad selection of matches and markets
  • Sign up bonuses and ongoing promotions


There are many bookmakers in the UK and abroad. Be it bet365Ladbrokes, or William Hill, no bookmaker is better than the rest on all dimensions. So you have to consider the following aspects when finding the right bookmaker:

  1. How attractive is the welcome bonus?
  2. Does the bookmaker offer ongoing promotions?
  3. How good is the interface?
  4. Does it work on the devices you use (mobile, tablet and/or desktop)?
  5. Are the odds fair?
  6. How quickly bets are settled?
  7. Does the bookmaker offer the markets you want to bet on?
  8. How fast winnings are paid out?
  9. How good and friendly customer support ?

It is always important to keep in mind that a bookie is running a business and wishes to minimise losses. Better odds and better payouts may be offered elsewhere. But with the bookies sign up bonus you can often get a good deal at many different bookmakers.


We have diversified to also include UK Casino and Bingo operators on our site. Take a look at Virgin Games, and Foxy Bingo to see some of the most competitive casino promo codes, bingo bonuses and welcome offers. Read these Casino and Bingo reviews for more information about how to play and what offers you can gain.


Bookmakers adjust their odds to balance the risk of losing. If majority of punters back the home team, the bookmaker will reduce the odds on home team winning, and increase the odds on draw and away team winning. This will incentivise more punters to back draw or away team.
This is important to keep this in mind, as it means odds do not always represent the true percentages of an outcome. This also allows you to find betting value if you can assess the true likelihood of each outcome.

You can also use a Bet Calculator to find the expected return on your bets. These are very helpful tools to give a possible outcome and help you predict both winnings and losses.


The United Kingdom is regarded as having the best regulated bet-making system in the world. As of December 1st, 2014 a new tax system was implemented for the United Kingdom bookmakers. The new tax scheme offers benefits to United Kingdom residents. The sweeping change being implemented states that taxes owed on winning bets will now be liable directly by bookmakers, as opposed to being sought from bettors themselves via a percentage deduction. In essence, this amounts to tax-free betting for all United Kingdom gamblers locally, allowing deduction-free betting for the first time in 40 years.
On the website of the Gambling Commission you can search for specific bookmakers and get details about their current license status in Great Britain. It is highly recommended that you use the search function to make sure you only bet at bookmakers with a valid license!


Different bookmaker websites may offer different bonuses and often a special bookie sign up bonus like the bet365 Promo Code. These may vary, depending on the country in which the bettor resides.
Some bonuses offered are:

Free first-time bets for new members. This may be limited to bets only with certain odds and may have to be played within seven days of joining.

Extra added cash of up to 100 % on your first deposit. This may depend on the amount of the first deposit made.

Extra cash of a certain amount on additional deposits. The extra amounts change depending on major Betting seasons, such as world cups or premier leagues.

Some websites offer a free additional bet if you place a bet of a certain amount. For example make a bet of £20 and get a £10 bet for free.

What to check before signing up with a bookmaker?

That mainly depends on your own preferences. But, generally speaking, here are some things you should pay attention to:

  • the welcome bonus a certain bookmaker offers,
  • which sports are offered,
  • available odds,
  • accepted payment methods,
  • customer support options, etc.

Of course, it all depends on what you are looking for when choosing a bookmaker.