Best Betting Signup Offers & Bonus Codes

Find the latest promotions for online bookmakers in 2022

William Hill
Bet £10 get £30 in free bets (H30)
18+. Play Safe. From 00:01 on 13.04.2022. £40 bonus. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad T&Cs Apply. +18
Bet £10 Get £10
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
Bet £10 Get £30 + £10 Casino
Key T&C: New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply. T&Cs Apply. +18
Offers verified on 14 Aug 2022!

At BonusCodeBets you’ll find the best betting signup offers from top brands such as bet365, Coral, and Ladbrokes. Our expert team have reviewed what we think are the best bonus codes from around the UK, whilst taking into account many different factors, such as the depth of betting markets, as well as the value in terms of the sign-up offers. We’ll help you to gain the knowledge you need for a transparent betting experience.

*The Best Betting sites are selected based on our comparative testing and opinion of our writers. Our best betting site information is designed only to assist you in your betting. Always use your own judgement and make responsible gambling decisions.

Bonus Codes for UK Betting Sites

1. bet365 logo

Open Account Offer - Bet £10 & Get £50

Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. - The bonus code BIGBET can be used during registration, but does not change the offer amount in any way.


2. Unibet logo

Sports Welcome Offer

18+ New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 7 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 50x before any withdrawals can take place. Full T&Cs apply.

3. Paddy Power logo
Paddy Power

Money back in cash up to £20

Key T&C: New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.

4. Fansbet  logo

200% BONUS UP TO £200

Wager deposit x10 within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200.

5. Ladbrokes logo

Bet £5 Get £20

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

6. Coral logo

Bet £5 Get £20

18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

7. betfair logo

Get The Betfair Promo Code

New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

8. Spreadex logo


18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Get 5 x £5 free fixed odds bets + 2 x £5 free Total Goals spread bets + 50 free spins on Starburst. Each free spin is worth 10p and there are no wagering requirements. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. T&Cs Apply.

9. William Hill logo
William Hill

Bet £10 Get £40 in free bets Credited as 4 x £10 bets

18+. Play Safe. From 00:01 on 13.04.2022. £40 bonus. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

10. Matchbook logo

£30 Welcome Offer - Money Back as a Free bet if Your First Bet Loses.

The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.


Betting Offers Explained

What Is A Betting Offer?

Betting offers are a great way for bookmakers to offer new customers a bonus for choosing their brand.  New customers will be awarded free bets, or free spins, to use on their site when you deposit and wager a certain amount of funds.

Betting offers with a small deposit are often the best, especially if the operator offers a large amount in terms of the bonus, which can then be used on their site.

These sign-up offers are often on offer for new customers, with bookmakers hoping that it leads to them using their site on a more frequent basis.

How Do Betting Offers Work?

Betting offers require you to make a deposit into your betting account with your chosen bookmaker, and you’ll then have to meet certain qualifying criteria to be awarded the bonus funds on offer.

When you’ve made your first deposit, you’ll often be required to place a bet on a selection with a minimum odds requirement, and once that qualifying bet is settled, then you’ll be credited with the bonus amount on offer.

With some operators, the bonus funds have to be wagered a certain amount of times. This effectively means that you have to continue to use the bonus, even if you’re not too keen on doing so, before a withdrawal can be made to your chosen payment method.




  • Potentially start with additional money to play with at chosen bookmaker
  • Take advantage of our unique bonuses i.e. Unibet bonus offer (T&Cs apply)
  • Be able to try a wider range of bets


  • Read about the wager requirements in our reviews (i.e. bet365 bonus code)
  • Contact our chat with questions about bonus codes
  • Order a pizza on our costs if a bonus code does not work



  • In terms of wagering requirements to fulfill the bonus
  • In terms of the type of bets you need to play on
  • In terms of the minimum odds that are required


  • Risk of betting more often as equipped with more money
  • Tendency to choose more risky bets than usual
  • Losing money faster when not fulfilling the wager requirements

Types of Betting Offers

There are many different types of betting offer that you can take advantage of, so be sure to choose the best one for you. Below, we’ve listed the most popular types.

Free Bets

These are typically the most popular type of reward for new customers when they sign-up with a new bookmaker. All you have to do is meet the qualifying criteria involved in the sign-up offer, and once you do that, you’ll be awarded the free bets.

However, read through the terms and conditions of a sign-up offer that offers free bets to new customers. Sometimes, they have lengthy wagering requirements to meet before a withdrawal can take place, which is far from ideal for a new customer to get their head around.

Mobile Bonus

This is essentially the same as a welcome bonus, but it’ll have a specific offer available to customers using the mobile app of an operator.

All you’ll have to do is follow a link, before entering the promo code listed on the page, and you’ll then be one step closer to obtaining the mobile bonus. Be sure to read through the terms and conditions, as they can sometimes differentiate from a welcome bonus that can be claimed on the desktop version of a betting site.

Event Specific Offers

These are only available on notable events within the sporting calendar. Not all operators run offers around events, such as the Grand National, and prefer to keep their sign-up offer the same for a longer period.

Event-specific offers often involve enhanced odds on a team to win a specific match. These sizeable odds are used to entice new customers into signing up, with the operator hoping that it’ll result in the punter using their site more frequently.

Money Back Specials

Not all bookmakers have sign-up offers with free bets, as some offer money back specials, which prove equally as popular. With money back special sign-up offers, you’re wagering somewhat of a risk-free first bet with the bookmaker. Though no bet is truly risk-free.

If your selection doesn’t win you’ll be awarded your stake back. This will be in either cash, or as a free bet to use on their site in the future.

Top 3 Betting Sites: BOOKMAKER REVIEWS

Bookie Support Odds Markets
1. bet365 logo
+18 | T&Cs Apply
9/10 7.0 / 10 9.0 / 10
2. Unibet logo
+18 | T&Cs Apply
9/10 6 / 10 8 / 10
3. Paddy Power logo
Paddy Power
+18 | T&Cs Apply
8/10 9 / 10 9 / 10

Free Bets vs Bonus Offers – What’s The Difference?

Free bets are the most common type of betting offer for new customers to see, as the majority of bookies are keen to draw in new customers with an eye-catching offer to start them off with their chosen bookie.

Bonuses aren’t as common as free bets, but some bookmakers do offer them in promotion for new customers. Bonuses are normally returned as cash. However, you’re unlikely to be able to withdraw that bonus as cash straight away, as you’re often required to wager the bonus funds a certain amount of times before a withdrawal can be made to your chosen payment method.

The difference between free bets and bonuses is that the free bets are often easier to withdraw funds as cash to your chosen payment method. You must read through the terms and conditions listed with bonus offers in particular, as the wagering requirements for bonuses to be wagered often have a certain amount of time that they need to be wagered by.

How To Claim Betting Offers?

With A Bonus Code

To claim a betting offer that requires a bonus code, enter the specific bonus code needed with your chosen bookmaker in the registration form when signing up to them on their site. There will be a box labelled as ‘bonus code’ or ‘promo code’, which is where you should enter the bonus code needed for a welcome bonus.

If you don’t enter the bonus code when signing up, then you run the risk of potentially missing out on the great welcome bonus on offer from the bookmaker.

Without A Bonus Code

It’s worth remembering that not all betting offers available on Bonus Code Bets require you to enter a promo code during the sign-up process, and this process is just as simple to obtain the welcome bonus on offer.

Simply fill out the registration form with details such as your name, date of birth, address, and contact details, and once you’ve verified your account and met the qualifying terms involved in the welcome bonus, you’ll be credited with the free bets, or bonuses on offer from your chosen bookmaker.

Example Of Claiming A Betting Offer

We’ll take you through step-by-step instructions on how to claim a betting offer with Betfair, a great bookie to use if you’re looking for a solid sign-up offer involving free bets. They require you to have a promo code to use in their registration form, so we’ll show you where to enter it.

  • Click here to be directed to the operator’s site.
  • Click the ‘Bet Now!’ button, which will be coloured yellow, underneath their sign-up offer details.
  • Fill in the registration form with details such as your name, date of birth, address, and contact details.
  • In the ‘Promo Code/Referral Code’ box, enter the Betfair promo code provided by Bonus Code Bets.
  • Click the ‘Join Now’ button, which is coloured yellow, at the bottom of the registration form.
  • Meet the qualifying criteria entailed within the sign-up offer for new customers, and you’ll then be awarded the free bets on offer.

List Of Sites With Offers

There are plenty of betting offers available to new customers in the UK, and if you’re not signed up already, then you’re missing out on the action! Below, you can find all the sites with a betting offer:

Bookmakers with Offers Bonus Details Bonus Code
Bet365 T&Cs apply bet365 Bonus Codes
Unibet T&Cs apply Unibet Bonus Codes
Matchbook T&Cs apply Matchbook Bonus Codes
Paddy Power T&Cs apply Paddy Power Bonus Codes
William Hill T&Cs apply William Hill Bonus Codes
Ladbrokes T&Cs apply Ladbrokes Bonus Codes
Virgin Games T&Cs apply Virgin Games Bonus Codes
Betfair T&Cs apply Betfair Bonus Codes
Coral T&Cs apply Coral Bonus Codes
Virgin Bet T&Cs apply Virgin Bet Bonus Codes
Sky Bet T&Cs apply Sky Bet Bonus Codes
Sky Vegas T&Cs apply Sky Vegas Bonus Codes
Bet9ja T&Cs apply Bet9ja Bonus Codes
Smarkets T&Cs apply Smarkets Bonus Codes
EnergyBet T&Cs apply EnergyBet Bonus Codes
LVBet T&Cs apply LVBet Bonus Codes
888Sport T&Cs apply 888Sport Bonus Codes
Betiton T&Cs apply Betiton Bonus Codes


Our Top Picks

bet365: Betting Site Selected for Competitive Odds

From our regular research, bet365 has managed to maintain its position as one the best betting sites in the UK and across the globe. All along, it has done nothing but offer amazing bonuses, excellent customer support plus extremely competitive odds.

Moreover, if you have been looking for a tremendously user-friendly site, bet365 is an excellent example. Thanks to its user-friendliness, players can easily find their way through all the vast sports and betting options available. Every gaming feature is a click or two away from the main page of the site which makes the general navigation quite easy.

And whenever you want to deposit or withdraw your funds at bet365, they have numerous payment options which supports different currencies; all you have to do is choose the one convenient for you. Better yet, with features like live betting at bet365, players can place wagers in real-time as the games go on. From the minute you become a member, a huge variety of both international and mainstream sporting events like Football, Tennis, Cricket, Horse Racing, and Golf await you.

Ladbrokes: Betting Site Selected for Offers

Ladbrokes has been operating for a while as land-based sportsbook provider. For years now, they have been one of the most experienced sports and casino betting providers. From their online platform, you can bet on anything you fancy, ranging from the latest sporting events, casino gaming as well as fantasy sports.

Moreover, you will never have a hard time betting on any game because they have a betting calculator that will help you to effortlessly keep track of your odds without any troubles. In case you didn’t know a best-odds guaranteed deal covers many horse races on the site. When it comes to football, tennis, boxing and lots of other popular sporting events in the UK, the odds available are pretty solid. Here, you can also enjoy the in-play betting feature that enables you to bet as the events are taking place.

William Hill: Betting Site Selected for the Betting Markets

William Hill is another reputable platform ranked as one of the best betting sites in the UK. From our regular review of the site, they always offer top-quality services to both new and ongoing members.

At William Hill, it’s impossible to miss the sporting event you are looking for, especially when it comes to the globally celebrated matches from the likes of football, tennis, horse racing and boxing. They have hundreds of games that you can wage on their site at any given time. Like bet365 and Ladbrokes, they also have the in-play betting feature combined with live streaming of the events as they happen in real time.

Now, existing customers might be wondering what bookmakers can offer them if there are so many new customer betting offers out there. Below, we’ve listed you with some of the existing customer betting offers that are available with some of the leading bookmakers. It’s important to remember that some of the listed promotions below are time-sensitive, and aren’t always available with your chosen bookie.

  • Odds Boosts – The odds of your selection/selections will be increased, which means you’ll be paid out more than you normally would if your bet wins.
  • Best Odds Guaranteed – If a horse goes off at a bigger price than what you backed it at on that same day, then you’ll still be paid out at the best price offered by the bookmaker on that selected horse.
  • Acca Bonus – You’ll receive additional winnings on accumulators with a large number of selections.
  • Acca Insurance – If your accumulator is let down by one selection, then your stake will be returned to you in the form of either cash or a free bet with your selected bookmaker.
  • Money Back Specials – Your stake is returned if certain circumstances occur, such as your horse coming 2nd in a race.
  • Loyalty Programs – You can earn rewards such as free bets or free spins each week if you wager a certain amount of funds with selected bookmakers.

Top 3

  • William Hill – This bookie has a great range of games that you can take part in daily. With other promotions such as Best Odds Guaranteed, Price Boosts and Acca Insurance available, you’d be hard-pushed to find a bookmaker that covers as much depth with promotions available for their existing customers.
  • Paddy Power – They have a great loyalty program that existing customers can access weekly. All you have to do is wager a certain amount of funds each week and you’ll be credited with a certain amount in free bets. These free bets can be used on the impressive range of betting markets accessible on Paddy Power.
  • Virgin Bet – They have some great promotions available for existing customers, which are likely to prove popular. Games such as ‘Fives’ or their Daily Free Game are well worth checking out if you haven’t done so already. Fives gives you the chance to win money each week on Premier League fixtures, and it’s hugely popular amongst Virgin Bet customers.

Small Deposit Offers

Small deposit betting offers are often useful for new customers that aren’t keen on wagering a hefty amount when signing up to their chosen bookmaker. If a bookie is offering a hefty amount of bonus funds with minimal wagering requirements, then they could be the ideal bookmaker to sign up to if you haven’t already. Below, we’ve listed you with some bookmakers that require a smaller amount of funds to obtain their welcome bonus.

Small Deposit Bookmakers Promo Code Page
Ladbrokes Visit Ladbrokes
Coral Visit Coral
Sky Bet Visit Sky Bet
Tote Visit Tote

Where To Use Your Offers And Free Bets

There are many sporting events taking place that punters can look to wager their funds on. Here at Bonus Code Bets, we’ll provide you with the upcoming events from the sporting calendar each week.

Horse Racing

There are plenty of horse racing meetings to look forward, with the following events taking place in the UK.

  • Newmarket
  • Doncaster
  • Carlisle
  • Limerick
  • Leopardstown
  • Newbury
  • Epsom Downs


Premier League

Coming soon.

World Cup

The Qatar World Cup might be a few months away, but it’s one of the most eagerly awaited competitions in football. France are the current holders and will be looking to retain their title in Qatar this year. Below, we’ve listed you with some of the notable fixtures on the first day of action.

Monday, November 21st

  • Senegal vs Netherlands (10am kick-off UK time)
  • England vs Iran (kick-off 1pm)
  • Qatar vs Ecuador (kick-off 4pm)


  • Wimbledon (27th June – 10th July)


  • Players Championship 18 (8th July)
  • Players Championship 19 (9th July)
  • Players Championship 20 (10th July)
  • Players Championship 21 (11th July)


  • Barracuda Championship (14th July – 17th July)


Tips For Finding The Best Betting Offers

There are many things to look out for when choosing the best betting offer for you as a new customer. It might be a decision that you struggle with due to the wide range of betting offers available across the bookmaking industry. Below, we’ve listed some tips to consider when choosing the best betting offers.

  • Low deposits – For any sign-up offer, you won’t want to be spending too much of your own money on the first deposit, especially if you’re potentially just cancelling out any potential profit through wagering requirements.
  • Sizeable bonus amounts – This is relatively self-explanatory, as the higher bonus amount on offer, the better, as you’ll be wanting to get value for your money with the original deposit you’re making into the betting account.
  • Minimal wagering requirements – You won’t want a betting offer that requires you to wager the bonus funds numerous times before a withdrawal can take place, as you’re minimising the chances of returning a profit in some cases. The best betting offers out there will require you to not wager the bonus funds at all after you’ve placed the free bet being offered by the operator.
  • A usable betting site – You’ll want a betting site that is appealing on the eye, and all of the areas of the site should be easy to find. If this isn’t the case, then it could make it difficult for you to get the most out of the betting offer.
  • Great range of payment options – Not all bookies accept every single payment option available, so be sure to check that your chosen bookmaker has your preferred payment method.
  • Easy to use qualifying criteria – The qualifying criteria has to be easy to follow, and if it isn’t, then it’s probably not worth taking part in that sign-up offer. You’ll want a simple process that results in you obtaining the free bets on offer without any confusion.

Tips For Using Free Bets

Many people choose to make just a few bets a year for fun, hoping for a couple of hundred extra in their pocket. But there is a real mathematical science behind getting an advantage. First of all, keep in mind the golden rule that risk should always equal potential profits. Make sure you bet with this in mind and you will minimise unnecessary or amateurish losses.

Here are ten more simple tips that will help bettors make more successful bets on an event or sport of their choice.

  1. Risk is inherent in betting: Understand that there is no such thing as a “sure bet”. There are always percentages involved and a chance you will lose, no matter how certain a bet seems.
  2. Do research: Look into a team’s background and form and research the betting sites.
  3. Learn to recognise betting value: Carefully consider what odds are being paid out, and if this justifies the risk involved when placing a bet. Recognition of this value is pegged as the most important aspect of betting, and one that separates the amateurs from the professionals.
  4. Socialise: Stay in touch with other bettors via social media networks. Learning from those who know what they’re doing is far more valuable than listening to opinions from good-natured but inexperienced friends or family.
  5. Be patient: Watch, wait and consider the variables and odds. You may learn valuable information that is a deciding factor just moments before kick off, and still place a bet.
  6. Bet with your head, not your heart: Just because you love a team it does not mean they will win. In fact, betting against your favourite team may sometimes result in money in your pocket. There are no loyalties when your money is on the line.
  7. Manage your money effectively: Put aside a yearly betting budget and stick to it. This will put you in the right mind set to consider your bets wisely and carefully. Take your budget running out as a sign that your bets have not been well thought out.
  8. Consider placing bets on special markets: You might be better at predicting which player will score as opposed to the actual outcome of a particular match. Exploit this to your advantage and learn your personal betting talents.
  9. Find betting tips online: Many betting sites predict outcomes and post them for free. Other websites even offer odds checking services that instantly find the best odds for your chosen bet.
  10. Learn from your mistakes: Don’t consider a lost bet as a crushing defeat. Betting is not an exact science and losses are a certainty at one point or another.

How We Rank Our Favourite Offers

Bonus Amount

This reason is relatively self-explanatory, as you’ll want to maximise your returns. You’ll also want a betting offer that doesn’t involve wagering too much of your real-money funds to obtain the bonus.

If the operator has a large amount of bonus funds on offer in the form of free bets, with minimal wagering requirements involved, then it’s the perfect scenario for new customers.

Wagering Requirements

This is vital when ranking the best betting offers. You won’t want a betting offer with too many wagering requirements before a withdrawal. The more wagering requirements involved in a betting offer, the more likely you are to see minimal funds withdrawn back to your chosen payment method.

The best betting offers for new customers will have no wagering requirements on the free bets on offer. This is one of the main reasons why the likes of bet365 and William Hill rank so highly with Bonus Code Bets.

Quality of the Betting Site

The quality of a betting site is hugely important when choosing the best betting offer. With any betting site that you’re wagering your funds on, you should always look for a site that is easy to navigate your way around, and with everything clearly labelled.

If this isn’t the case, then you could have trouble finding exactly what you’re looking for, which is far from ideal for new customers, who will be keen to make a positive start to using their chosen bookmaker.



We give you our honest opinion and have done e.g. a huge customer support test.


We are providing you with some of the finest bookmaker bonus offers on the web.


We try to assist you in our chat, via email or contact form. We guarantee for our bonus codes and paying you pizza if it doesn’t work. We know that betting is risky, so check if you or people around you are worried about your gambling habits.


We are earning money when you sign up via one of our affiliate links and you will be tracked as one of our players. Check out “how affiliate marketing works” if you want to know more about it.











To keep the site running, we earn a commission every time someone uses our bonus codes or promotion codes. This helps keep free, so you can enjoy better betting deals with the bonus codes.


Our aim is to ensure that all tipsters get a nice experience when they gamble online. We, therefore, invest money in testing bookmakers and researching the industry.

This year we carried out our first customer support test and found the bookmaker with the best support. You can see the results of the customer support test here.

To give our users an insight into the future of the industry we launched the news section NEXT. The first two articles are already online with more to come. Currently, you can read about the future of online betting and the rise of eSports betting.


Different bookmakers offer different sports and leagues to bet on. Nonetheless, all bookmakers in the world accept bets on events such as football. Most bookmakers offer a wide selection of sports. Common sports besides football are boxing, cricket, rugby, basketball, ice hockey, golf, american football and basketball.


Whenever you place a bet, you predict the outcome of an event. The likelihood of the event is asserted through odds. Each set of odds corresponds to a percentage of an outcome occurring. For example:

  • 1/2 odds mean the likelihood of a team to win is 66,67%
  • 1/1 odds mean the likelihood is 50%

So odds = chance of a particular outcome occurring. But the odds also represent how much will be paid out by the bookmaker if your prediction is correct.

Higher likelihood of prediction being correct = lower odds = lower winnings. Likewise, the more risky a bet is (e.g. backing tbuhe underdog), the bigger the potential payout. For example:

  • The payout for a £1.00 bet on 1/2 odds is a £1.50 total payout, meaning a £0.50 net winning.
  • 1/1 odds represent a lower percentage and greater risk, hence a bigger payout: A £1.00 bet on 1/1 odds yields a £1.00 net winning.


An accumulator (also referred to as bet combination) is a prediction of a series of events, as opposed to any single event. The advantage is that the end payout is larger than if a single bet was placed on each of these events individually. However the risk involved is greater, since changes to your predictions may not be made between events. If circumstances should change between each of these events, such as a player being injured, you are required to stick with your original prediction. The risks of placing bet combinations should be thoroughly considered and weighed against the advantage of a higher payout.


When the result of an event is officially posted, winning bets will be paid out. Online betting pays directly into an account of your preference. Most websites payout within sixty seconds of official results.


Given that there is a large number of online bookmakers, it can be difficult to choose the right one. That’s why we always recommend going through a few reviews of specific bookmakers. Those reviews usually present different experiences of other bettors, which can be useful if you want to choose the best betting site.


Before online bookmakers were around, you only had two options to bet: go to a physical store and time-consuming telephone calls. Now you have a third option: place bets online from your phone, tablet or desktop computer. The main advantage is, of course, fewer limitations in terms of borders or locality. Main advantages of online betting is:

  • Very quick and user friendly
  • Can be done where you are
  • Get help to predict events with betting tips
  • Broad selection of matches and markets
  • Sign up bonuses and ongoing promotions


There are many bookmakers in the UK and abroad. Be it bet365Ladbrokes, or William Hill, no bookmaker is better than the rest on all dimensions. So you have to consider the following aspects when finding the right bookmaker:

  1. How attractive is the welcome bonus?
  2. Does the bookmaker offer ongoing promotions?
  3. How good is the interface?
  4. Does it work on the devices you use (mobile, tablet and/or desktop)?
  5. Are the odds fair?
  6. How quickly bets are settled?
  7. Does the bookmaker offer the markets you want to bet on?
  8. How fast winnings are paid out?
  9. How good and friendly customer support ?

It is always important to keep in mind that a bookie is running a business and wishes to minimise losses. Better odds and better payouts may be offered elsewhere. But with the bookies sign up bonus you can often get a good deal at many different bookmakers.


We have diversified to also include UK Casino and Bingo operators on our site. Take a look at Virgin Games to see some of the most competitive casino promo codes, bingo bonuses and welcome offers. Read these Casino and Bingo reviews for more information about how to play and what offers you can gain.


Bookmakers adjust their odds to balance the risk of losing. If majority of punters back the home team, the bookmaker will reduce the odds on home team winning, and increase the odds on draw and away team winning. This will incentivise more punters to back draw or away team.
This is important to keep this in mind, as it means odds do not always represent the true percentages of an outcome. This also allows you to find betting value if you can assess the true likelihood of each outcome.

You can also use a Bet Calculator to find the expected return on your bets. These are very helpful tools to give a possible outcome and help you predict both winnings and losses.


The United Kingdom is regarded as having the best regulated bet-making system in the world. As of December 1st, 2014 a new tax system was implemented for the United Kingdom bookmakers. The new tax scheme offers benefits to United Kingdom residents. The sweeping change being implemented states that taxes owed on winning bets will now be liable directly by bookmakers, as opposed to being sought from bettors themselves via a percentage deduction. In essence, this amounts to tax-free betting for all United Kingdom gamblers locally, allowing deduction-free betting for the first time in 40 years.
On the website of the Gambling Commission you can search for specific bookmakers and get details about their current license status in Great Britain. It is highly recommended that you use the search function to make sure you only bet at bookmakers with a valid license!


Different bookmaker websites may offer different bonuses and often a special bookie sign up bonus like the bet365 Promo Code. These may vary, depending on the country in which the bettor resides.
Some bonuses offered are:

Free first-time bets for new members. This may be limited to bets only with certain odds and may have to be played within seven days of joining.

Extra added cash of up to 100 % on your first deposit. This may depend on the amount of the first deposit made.

Extra cash of a certain amount on additional deposits. The extra amounts change depending on major Betting seasons, such as world cups or premier leagues.

Some websites offer a free additional bet if you place a bet of a certain amount. For example make a bet of £20 and get a £10 bet for free.

How to know if a betting site is legal in the UK?

Usually, you can check that info by scrolling down to the bottom of the official website of a bookmaker. There, you will be able to see the which license a bookmaker has. Another option is to go to the official website of the Gambling Commission, where you can find all the relevant information of a specific online bookmaker.

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