This Privacy Statement is composed of several sections. Each section is equally important, so we encourage you to carefully read all of them before continuing to use this website.
Personal data is any information about website visitors (‘you’) that can identify, or possibly identify you as a natural person. The Privacy Statement entirely applies only to this website , meaning that it does not apply to processing that may occur on any other website.
This website is owned by:
This Privacy Statement may be modified when required.By essential modifications we consider all changes and updates that may affect your obligations or rights regarding how we safeguard or process your data.If an essential change or update occurs, you will be properly notified in advance, so that you can review the changes before they become effective.At the same time, minor modifications do not impact your rights and obligations in connection with the processing of your personal data.Minor modifications may include, but are not limited to, organisational and grammatical changes to this Privacy Statement to make it easier to read.
Data Subject and Data Controller
Personal data processing that may occur on this website is about your data. Therefore, under relevant EU Data Protection Law, namely the General Data Protection Regulation (GDPR), you are considered to be a data subject. You are therefore entitled to exercise rights granted under the GDPR.
A data controller is the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Statement, since we determine the purpose and means of the processing of your personal data on this website, we are considered to be a data controller over your personal data. Being a data controller creates an obligation to protect your data with utmost caution and in accordance with relevant data protection laws.
Data We Process
We are processing (or may process) various categories of your data, which are grouped into two main types: Data of your interaction with our partnered websites and electronic identification data.
Personal identifiable information(PII)
In certain circumstances we may process your name, email address and postal address.
Data of your interaction with our partnered websites
We may process information about your interactions with our partnered websites, such as whether you visited and/or registered on any of the websites of our partners or if you have taken part in gaming activities while visiting them.This kind of data is processed on an aggregated level and it cannot be linked to your identity.
Electronic identification data
Electronic identification data includes the processing of information such asOperating System installed on your device, browser type and version on your device, the date and time of access, unique device identifiers, device location, mobile network information and the IP address of the device you use.
Why We Need to Process Your Data
Visiting our website also means that we may process your data, such as:
- Data: Personal name. Purpose: In case that you win the competitions we organize on the website, we have to publish your first name on the website in order to contribute to transparency of the competition, and to comply with the UK advertising-related legislations and recommendations published by the UK Advertising Standards Authority.
- Data:postal address. Purpose: We will need to process this data to deliver the prize to you if you win the competition that we organize on the website.
- Data: Browser type and version you use. Purpose: website optimisation and adequate preview.
- Data: Operating system you use. Purpose: website optimisation and adequate preview.
- Data: Your IP address and approximate location from which you access the website.
- Data: Presenting the relevant igaming content (language, legality of certain games), website security.
- Data: Date and time you access the website, the amount of time spent on every web page. Purpose: website improvement.
- Data: Your email address. Purpose: If you respond to surveys, approach our support team, or participate in a competition we organize on the website we have to process your email address for communication and logistical purposes. Also, we may process your email address if you subscribe to receive our newsletter.
- Data: Your activity on websites of our business partners. Purpose: Reporting, statistics, revenue.
- Data: Your email address if you subscribe to a newsletter. Purpose: Marketing communication.
- Data: the device type you are accessing our website from, the unique device identifier. Purpose: traffic statistics and content optimisation.
Legal Ground for Processing
Our legal basis for processing your personal data is in the legitimate interest of our companysince this is necessary for us to be able tokeep the website secure and protected, provide a means of communication , estimate the effectiveness of available advertising , protect our visitors and us from any problems with our services , to better understand user retention and attrition and to develop content on our website through upgrading and advancing our services and products .Our engagement with you via notifications (such as newsletters) is dependent on your consent.In addition, there may be legal obligations which demand that your personal data is processed.
What Your Rights Are
Compliance with General Data Protection Regulation (GDPR) is mandatory for all EU based companies, such as ours.Your rights regarding personal data are defined by GDPR as the:
- Right of access. You have the right to request for access to any of the information relating to you.
- Right of rectification. You have the right to request correction of your personal data that you find inaccurate.
- Right of data portability. You have the right to request the transmission of your personal data that we process to another entity, without hindrance from us, if such transmission is technically feasible.
- Right of restriction. You have the right, under limited circumstances, to request that we limit our use and processing of your personal data.
- Right of withdrawal. You have the right to withdraw your consent at any time where we rely on your consent to process your personal information.
- Right of erasure. You have the right to initiate erasure of your personal data that we have collected.
- Right of objection to processing. You have the right, under limited circumstances, to object to our processing of your personal data.
- Right to lodge a complaint with your local or Danish Data Protection Authority
The relevant Data Protection Authority in EU Member States may be determined either by your place of habitual residence, or the place where the alleged infringement emerged.If you have any questions or doubt about accessing, correcting or deleting your personal data or if you want to send us a request concerning your rights, please do not hesitate to contact us via
As we are a Danish based company, you may also contact the Danish Data Protection Agency:Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K.
How Do We Protect Your Data?
Data is collected exclusively in regard of necessary requirements that are explained in this Statement.We are making a constant effort to keep your data up to dateand securely stored.Please note that we will use the information until the purpose of processing is met.
Thus, we take appropriate technical and organisational measures to ensure the protection of your personal data against:
- Theft, alteration,
- Any other type of unlawful and/or unauthorised data processing.
Our control of access is structured in multiple levels.Security and business requirements serve as a basis for these restrictions.Only staff that are appropriately authorised can access your dataand only if this is reasonably necessary for them to complete assigned work tasks.
Transferring Your Data to Recipients from Third Countries
Your personal data may be transferred outside of the European Economic Area (EEA)for reasons stated in this Statement (improvement, development and provision of services and products).In this case, we will take all measures to ensurethat the level of data protection is in compliance with GDPR.
Below is an overview of recipients (countries outside of the EEA) that we may transfer your data to:
- A recipient that is based in a country that does have an adequate level of protection, as approved by the European Commission. A list of countries that provide an adequate level of data protection is available here.
- A recipient based in the US, whereby we aim to transfer your data in the way set out by the Privacy Shield mechanism. The Privacy Shield mechanism is explained here.
- A recipient in a country that, according to the European Commission, does not have an adequate level of data protection. In this situation we will use Standard Contractual Clauses issued by the European Commission. These Agreements would obligate the recipient to provide a level of security and data protection equal to that required by the GDPR.
Who Else Can Access Your Data
We may share your data with entities who help us with our services (‘third parties’).The third parties are categorised as follows:entities who help us to regularly provide and further develop our services (e.g. analytics, maintenance, marketing, development).They are allowed to process your information as reasonably necessary in order to perform delegated tasks.Only we can decide which of your data is going to be processed to perform delegated tasks, for which purpose and with which means.
We can share your data with:
- Public agencies such as law enforcement agencies, where we have the legal obligation to do so
- Subcontractors and employees of the Better Collective Group, including Better Collective A/S and its’ subsidiaries.
This Privacy Statement is effective from 25th May 2018.