UK License
Rank 1 of 27
Odds Value
Customer Support
Betting Markets

BET365 BONUS CODE (2016)


Top 3 Customer Support


Go to bet365 now


When you sign up at bet365 today for the very first time, you will get a £200 welcome bonus + £50 on your first bet from a mobile, when using exclusive bet365 bonus code MAXBONUS.

To get this great bonus: Go to bet365, enter the bonus code: MAXBONUS when registering, make your first deposit, find a unique offer code in your email, paste it into bet365, and you’ll be on your way to a very enticing 100% welcome bonus.


bet365 - An introduction

Founded in Stoke-on-Trent, England, in 2000, bet365 is by far UKs largest sports betting bookmaker, covering a variety of mainstream and fringe sports. The most popular sports include football, horse racing, dog racing, tennis, ice hockey, rugby and basketball. Some of the niche markets are badminton, athletics and darts. A full list of the sports bet365 cover is available here. You can additionally find a number of popular casino games are offered, such as blackjack, roulette and slots.

The company – bet365 Group Limited – has grown exponentially since its inception in 2000 – now boasting over 3,000 employees, 18 million customers and £646 million annual revenue. The site is well regulated and has a well-deserved reputation for being professional, with multiple awards standing as testimony to its good service. The website operates under an official sports betting license from Malta Gaming Authority.

bet365 is well recognised as one of the largest, most reliable and user-friendly online bookmakers. In this guide you will learn everything about bet365 and how to get most out of it’s services.

The best way to start is to create a new account and enter bet365 bonuscode: MAXBONUS

Getting Started with bet365

Before you can place bets or play an online casino games at bet365, you must create an account. This is a normal sign-up process and takes a few minutes. Below are step-by-step instructions to help  you get onboard quickly so you can get into the betting action.

  1. Step One: Click the yellow “join now” link on the bet365 website located in the upper right of the homepage. Clicking will automatically open a registration window. At this time, you want to have your personal details ready.
  2. Step Two: Enter personal information as requested. You will enter a username and password. Be sure to keep any password selected as private as possible since it will grant full access to the money in your account (if you want to know more about secure passwords, read Microsoft’s short guide). In the bottom of this page, enter the following bet365 bonus code: MAXBONUS.
  3. Step Three: At this point, you are automatically directed to the deposit page. On this page, you can fund your account so you can start betting. After making a deposit, a verification email is been sent to the email address you provided upon sign up. This email will contain an offer code that offers 100 % extra on the first deposit. Further information about this bonus code can be found in the Questions and Answers section of this guide.

Don't miss out

We add new bonus codes and free bets every day

Email offers

Get weekly betting offers in your inbox!


Chrome Extension

Get offers while browsing the web with Bonus Code Assistant

The easiest way to get the most of your betting

bet365 Bonus Offers & Requirements

When receiving a sports bonus, you must wager eposit + bonus x 3. If you for example deposit £100 and get a £100 bonus, you need to wager £100 + £100 x 3 = £600 before you can withdraw money.

In the info box entitled “sports bonus” below, you will find all details about the sign up offer.

Sports Bonus

Bonus amount

100% up to £200

Qualifying deposit

Minimum £10 - Maximum £200

Time to enter Offer Code

7 days after making the qualifying deposit

Before you are able to bet with your bonus

Turn over the amount of your qualifying deposit once on the sports and markets of your choice

Before making a withdrawal

Settle bets to the value of three times your qualifying deposit and bonus

Time to meet turnover requirements

90 days after entering the offer code

Bets that count towards turnover requirement...

Must contain at least one selection at odds of 1/2 (1.50) or greater.
Cashed out bets don’t count

Markets that don’t count towards turnover requirements

Asian Handicap, Goal Line and Baseball Money Line markets (neither pre-match nor In-Play)

To get some perspective on this sign up offer, compare it to equivalent offers from high street bookmakers William Hill and Ladbrokes:

Is this a good offer?
Compare it to other bookmakers


Max Bonus Amount

Wager requirement


Bonus Code

Bet365 UK License Bet365 logo Bet365 UK License Max Bonus Amount £200 Wager Requirement £200 Type BONUS Bonus Code


Winner Sports UK License Winner Sports Winner Sports UK License Max Bonus Amount £25 Wager Requirement £25 Type FREEBET Bonus Code


Ladbrokes UK License Ladbrokes-logo Ladbrokes UK License Max Bonus Amount £50 Wager Requirement £50 Type FREEBET Bonus Code


You can also use the bet365 promotional code MAXBONUS to obtain bonuses for all other bet365 products. But be aware that these have other wager requirements. For example, when receiving a casino bonus, you need to turnover the deposit x 30. So if you deposit £100 and get a £100 bonus, you need to wager a total of 30 x £100 = £3,000 in order to make any withdrawal back to your bank account.

Different casino games are weighted differently in the wager requirements: slots 99.99%, Black Jack: 10%, Roulette: 20%, Baccarat: 10%. Once you have met all of the requirements you can withdraw any amount from your account.

Sports Sign Up Bonus Outside UK

bet365 offers different amounts of sign-up bonuses for different countries:

Country Match Bonus Currency Max Bonus Amount
Match Bonus UK Currency 100% Max Bonus Amount GBP 200
Match Bonus Ireland Currency 100% Max Bonus Amount EUR 200
Match Bonus Australia Currency 100% Max Bonus Amount AUD 200
Match Bonus Austria Currency 100% Max Bonus Amount EUR 100
Match Bonus Canada Currency 100% Max Bonus Amount CAD 200
Match Bonus Cyprus Currency 100% Max Bonus Amount EUR 100
Match Bonus Denmark Currency 100% Max Bonus Amount DKK 1000
Match Bonus Finland Currency 100% Max Bonus Amount EUR 100
Match Bonus Germany Currency 100% Max Bonus Amount EUR 100
Match Bonus Greece Currency 100% Max Bonus Amount EUR 100
Match Bonus Greenland Currency 100% Max Bonus Amount DKK 1000
Match Bonus Iceland Currency 100% Max Bonus Amount ISK 10000
Match Bonus India Currency 100% Max Bonus Amount RUP 2500
Match Bonus Italy Currency 100% Max Bonus Amount EUR 50
Match Bonus Japan Currency 100% Max Bonus Amount YEN 5000
Match Bonus Luxembourg Currency 100% Max Bonus Amount EUR 100
Match Bonus Malaysia Currency 15% Max Bonus Amount RMB 500
Match Bonus New Zealand Currency 100% Max Bonus Amount NZD 200
Match Bonus Norway Currency 100% Max Bonus Amount NOK 100
Match Bonus Spain Currency 100% Max Bonus Amount EUR 100
Match Bonus Sweden Currency 100% Max Bonus Amount SEK 1000
Match Bonus Switzerland Currency 100% Max Bonus Amount CHF 100
Match Bonus Taiwan Currency 15% Max Bonus Amount RMB 500
Match Bonus UAE Currency 100% Max Bonus Amount EUR 100
Match Bonus Other Countries Currency 100% Max Bonus Amount EUR 50
Bonus Options

Sports + In-Play + Financials

100% up to £200

Extra Sports Bonus for Mobile + Tablet

100% up to £50

Casino (standard) + Games + Vegas

100% up to £100

Casino (slots only)

200% up to £200


€5 free + 100% up to €100 + tournament tokens worth €5


£1,000 Free Bingo + £20 Slots Bonus + £20 Bingo Bonus

bet365 Quick facts

  • Company name: bet365 Group Limited
  • Registered Offices: Stoke-On-Trent, England
  • Founded: 2000
  • Employees: 3,000
  • License: Malta Gaming License
  • Customers: 18 million
  • Payment Methods: Credit card (VISA, MasterCard), Moneybookers (Skrill), Neteller, PayPal, bank transfer, Paysafecard, Ukash, Cheque

bet365 Customer Support

bet365 placed 4th in The Customer Service Test (the full report can be found on our pages). 24/7 availability ensured 13 points from the very beginning, but that would not have been enough, especially for a bookmaker with such reputation.

Luckily they proved to be on top of their game, providing the most helpful answers among all 10 bookmakers. What kept bet365 from standing on the podium this time though was time of response. 0/5 points for chat live waiting time and 1.5/5 points for the email response brought bet365 down.

The fact that this is one of the biggest bookmakers in the world with an enormous customer base cannot serve as an excuse – if you are struggling simply hire more help!

Customer support is available seven days a week, 24 hours a day, and 365 days a year.

  • Phone (24/7)L +800 12 365 365
  • Email (24/7):
  • Live chat
  • Postal address: Customer Services, bet365, Hill side, Festival Way, Stoke-on-Trent, Staffordshire, ST1 5SH, England.


bet365 Games

bet365 currently offers 200+ different slots in the games library. Some of the slots are popular slots developed by Playtech and include Iron Man, The Avengers, The Mummy, Fantastic 4, The Incredible Hulk, Pink Panther etc. Other slots are developed by popular slot manufacturers such as IGT. These slots include Jackpot GT, Monopoly, Cleopatra and many more.

In addition to the significant selection of fruit machines, there is a full selection of classic casino games at bet365: baccarat, blackjack, roulette, video poker, pontoon, blackjack surrender, tequila poker, casino hold em and scratch cards. Add to this a good selection of poker and bingo games.



The casino games mentioned above are all classical online casino games: you play with software. If you prefer a human touch, you will prefer the live casino. bet365 offers 5 different live games with human dealers, streamed in high definition video: Live roulette, live blackjack, live baccarat, live casino hold em, and live sic bo. In most games, you can choose between european and asian dealers. The benefit with live casinos is that you get a rich, offline casino experience. The main disadvantage is the pace of the gameplay: It takes vastly longer to play with live dealers than it does to play with the regular software.

bet365 Mobile

An increasing amount of internet usage is done on mobile. Google now has more searches from mobile devices than from desktop. Similarly, more and more betting is done from mobile phones. This is especially the case for in play betting. As you are probably well aware, a fast, stable and user-friendly mobile website or app is crucial to win. Without doubt, bet365 has the best overall mobile betting experience in the industry. Both the website and apps are really fast and stable.

Downloadable applications are available for:

AndroidiOS (iphone & ipad) | Windows Phone



As a mobile bet365 user, you can use all betting key features: bet on all available markets, including in-play markets; live stream full selection of sports/matches in high definition; cash out bets in play. You can customise the mobile experience, e.g. change settings such as log in duration (choose between 1-12 hours session per log in), odds format (decimal, fractional and American) and language.

bet 365 Key Features

  • Direct online sports betting
  • Mobile-based sports betting
  • Online casino games, including Poker, Bingo and Black Jack
  • Free live streaming Football, Tennis, Volleyball, Badminton, Horse Racing, Handball, Basketball, Table Tennis and other minority sports
  • 24 hour a day second-by-second live score results.

bet365 Languages and Currencies

bet365 is a global brand, currently offerting their online products in 15 languages:
English, Spanish, German, Chinese, Danish, Swedish, Norwegian, Portuguese, Polish, Romanian, Czech, Slovenian, Dutch and Hungarian.
bet365 doesn’t accept players from the following countries due to local gambling law: France, Iran and United States.

bet365 currently accepts the following currencies:
Argentinian Pesos (ARS), Australian Dollars (AUD), Brazilian Reais (BRL), Bulgarian Leva (BGN), Canadian Dollars (CAD), Chinese Renminbi (RMB), Czech Koruna (CZK), Danish Kroner (DKK), Euros (EUR), Hong Kong Dollars (HKD), Hungarian Forint (HUF), Icelandic Kroner (ISK), Indian Rupee (INR), Japanese Yen (JPY), Malaysian Ringgits (MYR), Mexican Pesos (MXN), New Zealand Dollars (NZD), Norwegian Kroner (NOK), Polish Zloty (PLN), Romanian New Leu (RON), South African Rand (ZAR), Swedish Krona (SEK), Swiss Francs (CHF), Taiwanese Dollars (TWD), Thai Baht (THB), UK Pounds (GBP), United States Dollars (USD).

Making a deposit

It’s quick and easy to deposit and withdraw at bet365. The minimum deposit amount for most of these methods is £5, some however require a deposit of at least £10. On your bank account statement bet365 will be shown as “B365”, when depositing with a credit card. You can use the following payment methods:

Method Fee Time Min. Max.
Method payment/skrill-1-tap.png Fee free Time instant Min. £5 Max. £20k
Method payment/visamastercard.png Fee free Time instant Min. £5 Max. £20k
Method payment/neteller.png Fee free Time instant Min. £10 Max. £20k
Method payment/skrill.png Fee free Time instant Min. £5 Max. £8k
Method payment/skrill-1-tap.png Fee free Time instant Min. £5 Max. £8k

How To Place Your First Bet

Placing bets at bet365 is generally easy due to a streamlined and user-friendly interface. The following step-by-step guide can both be used for single bets and accumulator bets.

  • 1. Log in to bet365  (or create an account if you don’t have one yet).
  • 2. On the sports betting homepage, select the sport of choice from the menu located on the left.
  • 3. Once the page is loaded, you can click through popular events and tournaments. Click the desired links for specific events, games and odds.
  • 4. Upon finding your preferred event or match, a list of available odds and bet markets are displayed. Click the odds desired to place a bet.
  • 5. In the right hand menu, you will now see “bet slips”. Here you will now see the selections and odds you have chosen. To place the bet, simply enter stake and click the “place bet” button. If the account has available funds to cover these bets they are now placed. If not, you will be asked to top up your account. If the odds have changed since you selected the bet, you will be prompted to accept the new odds.
  • 6. Sit back and enjoy the excitement. Good luck!

Withdrawing Your Winnings From bet365

Once a winning bet is settled, winnings are quickly available in your bet365 account. Withdrawing winnings from an active bet365 account into an eWallet or bank account takes from 4 hours to a few days, depending on the method selected. If withdrawing into a bank account the transfer may take 1-2 days for local customers, or up to 5 for overseas customers. This is due to standard bank transfer processing. Ewallet withdrawals may take as little as a few hours for a similar transfer.

Withdrawing Step-by-Step

  • 1. Log in to bet365 with your account details.
  • 2. Select the services menu in the upper right. After this, click links to > members > bank > withdraw.
  • 3. Enter the amount you wish to withdraw and an available transfer method. Be sure that the amount requested is available in the bet365 account.
  • 4. When the transfer has been made please allow for an adequate amount of time before expecting the withdrawal to appear in your bank account. Feel free to contact customer service at any point if you feel uncomfortable about the transaction.
Method Fee Time Min. Max.
Method payment/maestrovisa.png Fee free Time 1-3 days Min. £5 Max. £20000
Method payment/visamastercard.png Fee free Time 1-3 days Min. £10 Max. £20000
Method payment/neteller.png Fee free Time 1-4 hours Min. £10 Max. £20000
Method payment/skrill.png Fee free Time < 24 hours Min. £5 Max. £8000

Frequently Asked Questions and Answers

1. What is bet365 bonus / promotional code?

  • The bonus code for bet365 is: MAXBONUS

1a. What is the difference between bonus code and offer code?

You need both a bonus code and an offer code to get your bet365 bonus. You enter the bonus code when you create your account. No matter which part of bet365 you sign up to (betting, casino, vegas, games, financials, poker or bingo), the bonuscode MAXBONUS gives you the highest possible bonus. Once you have created your account and made a deposit, you will get an email with an offer code. This offer code is unique to you. You have 7 days to paste the code into the offers section on bet365 after making the first deposit. Some users report that they don’t get the offer code. If this happens to you, make sure to check the spam filter in your email. If you still can’t find the email containing the offer code, contact bet365 via email ( or live chat, and ask them to resend the email.

1b. Do I need a bet365 offer code?

Once you have registered, bet365 will send you an email with a 10 digit code ending in NCDB2. To activate the welcome offer, just follow these 3 easy steps after you have opened your bet365 account.
  • 1. Make a deposit of at least £10.
  • 2. Select “Members” in the “Services” menu.
  • 3. Go to “Offers”. There you can enter the offer code you received in the email from bet365.

2. What bonuses are offered to new users?

  • The most common bonus our users take on first deposit is the 100 % bonus up to £200. But as you can see in the info box about bonus options, you can get different bonuses for different sections on bet365.You can get any of these bonuses by using bet365 bonus code: MAXBONUS.Please make use of the offer code sent in the activation email to take advantage of these special first deposit bonuses. Enter the code when requested to do so, and be sure to use it no later than seven days after creating the account.

2a. Why does bet365 give a 100% welcome bonus?

Bookmakers are competing fiercely for new customers like yourself, and offering sign up bonuses is a way for bookmakers like bet365 to attract new customers.

3. Which sports can I bet at bet365?

At bet365, you can find the following sports to bet at (in alphabetic order): American football, australian rules, badminton, baseball, basketball, beachvolley, bowls, boxing/UFC, cricket, cycling, darts, dog racing, football, futsal, gaelic sports, golf, handball, horse racing, ice hockey, motor sports (formula 1, motorbikes), netball, rugby, snooker, soccer, speedway, squash, surfing, table tennis, tennis, volleyball, and winter sports (alpine skiing, biathlon, ski jumping). Football is the most commonly betted on sport at bet365. A range of bets is offered that cover everything from the most hotly contested Premier League matches, to far less glamorous but no less exciting smaller events around the world. Most notable is the range of variety offered by bet365, with over 200 different betting opportunities being available on a single popular Premier League match. These special betting options include predicting which players will score, how many corners will be taken, how many goals will be stopped by the goalie, and many more.

4. How much can I win?

The amount of money you can win depend on the stake and odds of each bet or accumulator. Each betting market (e.g. 1X2 Market on Chelsea vs Manchester United) has a maximum limit of how much you can stake. So the maximum winning amount varies depending on the event you are betting on. Below are maximum possible payout on different sports and leagues:

Betting marketMax payout
Football: English Premiership, Championship, League 1, League 2, FA Cup, Spanish La Liga, Italian Serie A, German Bundesliga I, French Le Championnat, UEFA Champions League and UEFA Europa League£2,000,000
Football: Australian A-League, Scottish Premier League, Blue SQ Premier, Norwegian Tippeligaen, Swedish Allsvenskan and Capital One Cup£500,000
Football: Spanish Segunda, Italian Serie B, German Bundesliga II, French 2nd Division, Danish Superliga, Finnish Veikkausliiga, Norwegian Adeccoligaen, Portuguese Primeira Liga and Swedish Superettan£250,000
Football: Austrian Bundesliga, Belgian Pro League, Danish Division 1, Finnish Ykkonen, Dutch Eredivisie, Scottish 1st, 2nd and 3rd Divisions, Swiss Super League, Greek Super League and Turkish Super League£100,000
Horse racing (UK)£1,000,000
Horse racing (Overseas)£250,000
Greyhounds: UK: all BAGS and BEGS meetings£1,000,000
Greyhounds: UK non BAGS and BEGS meetings£25,000
Boxing £250,000
Cricket £100,000
Golf £500,000
Rugby Union Internationals, World Cup, Six Nations, Four Nations, Aviva Premiership, Heineken Cup and Super Rugby match winners, handicaps and totals£500,000
Rugby Union markets/Competitions not listed above£100,000
Rugby League: Super League, NRL, International and World Cup match winners, handicaps and totals£500,000
Rugby League markets/Competitions not listed above£500,000
Formula 1 Driver, Constructor Championship winners, and individual Grand Prix race winners£250,000

5. When and how can I contact bet365 customer support?

You can reach the customer support centre at any time of day, any day of the week, 365 days a year, with no exceptions. Reach customer support easily by opening a Live chat, calling them on +800 12 365 365 or emailing them at

6. Which mobile devices support bet365?

Virtually any smart phone with internet capability can access the bet365 website. Simply enter the web address and access your account as you would on a laptop or tablet. Native apps are available for iOS, Android and Windows phone.

7. Can I live stream the games I am betting on?

You can stream over 60,000 events a year at bet365. The live streaming center allows current events to be watched on your laptop, PC or smart phone. Live audio streams are also available, letting you keep up to date with current events via direct audio feed.

8. How do I use

8a. How do I select currencies?

    • In the first input field select your preferred payment method. Available options include credit card, debit card, and other supported methods.
    • In the second input field a user may select his/her appropriate currency.
    • In the third input field please enter the amount you wish to deposit. An option is also available to set the limit of personal deposits made. This is a responsible betting feature provided by the bet365 website.
    • Once you have entered these details, click the appropriate button to initiate the deposit.
    • You will now be directed to the services page provided by the selected payment method. Enter the required details and password for this account and click to finalise the deposit.
    • The amount selected will now be in play on the bet365 website.

8b. What is Quick Deposit?

After creating a bet365 account, you can make a “normal” deposit via one of the many deposit options listed here. Once you have made a successful deposit with any one of the options, deposits can be made instantly whenever necessary via a quick deposit feature. This option will be presented if attempting to place a bet and insufficient funds are available in the bet365 account. A deposit will automatically be made to cover the current bet upon confirmation from the account holder.

8c. I get message “UCB01” when trying to withdraw – what does it mean?

As described in the bonus offers and requirements section, you have to wager all bonuses before you can withdraw. If you see error code “UCB01”, you probably have yet to fulfil the wagering requirements of an active bonus. No funds can be withdrawn or transfered funds from your account, until these requirements are met. Once the wagering requirement of this active bonus is complete, you will be able to make a transfer or withdrawal from the Casino.

8d. I can’t access bet365. Are there any alternative URLs I can use?

You might be out traveling and can’t access, you can try one of these URLs instead:

9. What is Cash Out?

bet365’s Cash Out feature allows you to settle a bet before the market for your bet closes. This lets you to take a profit if your bet is on track (e.g. the team you backed looks to win), or minimise the potential losses if you think it is unlikely to result in a win. To fully understand the feature, let’s look at an example: If you have a bet on Chelsea to bet Manchester United, and Chelsea is leading 1-0 during the game, you can settle the bet and pick up parts of the winning before the game is over. In this way, you will not lose everything if Manchester United scores. On the other hand, if Chelsea wins the match, you won’t win as much if you had, if you hadn’t cashed out the bet. Throughout the game, you can monitor the cash out return amount. It changes as instant as the live odds change. If you at any point are satisfied with the cash out amount offered, click on the cash out button, and the bet is settled unless the betting markets are suspended in the meantime.

9a. What is Cash Out slider?

As an alternative to the the traditional cash out function, you can use the cash out slider to settle a portion of your bet and thus leave the remaining stake on the match. bet365-cash-out-slider-faq Do note that the availability of cash out and cash out slider is different. Cash out is available on both in-running and pre-match markets, on single and accumulators. The cash out slider is only available on single bets and straight accumulators. It cannot be used for other multiple bet options.

9b. How do I cash out a bet?

Not all bets can be cashed out wholly or partly. To see if you can cash out a particular bet, select My Bets from the Bet Slip. Bets available for Cash Out are now displayed. If you are using bet365 from a tablet or mobile, the My Bets section can be found at the top of the page.

10. What do users like about bet365?

At, we regularly talk with bet365 customers. Based on these correspondences and a variety of online sources including Twitter, Trustpilot, Facebook, we have summed up the most important user feedback.

Very fast bet settlement:

Bets are usually settled within minutes – or even seconds – after an event is finished. If the bet is finished during the game (e.g. an over 2.5 goal can be settled once the 3rd goal is scored), bet365 pays out before the game ends.     bet365-bet-settlement  

Withdrawal time:

Bet365 pays out winnings really quickly on neteller and skrill. Often within 6 hours after a withdrawal is requested. Other payment forms such as Visa and Mastercard take longer – often a couple of days depending on weekday (slower over weekends and bank holidays).  

Cash out slider:

Bet365 was first to market with cash out bet feature. Many users are regularly using this feature to avoid an impact of last minute goals. Many other bookmakers have implemented the same feature. Recently, bet365 has introduced the cash out slider, in which users now can cash out part of the bet, and still keep some money on the table. This feature is often praised by users.  

Customer service:

As you can see below, there are several opportunities to contact bet365. The bookmaker is generally very quick at responding at both telephone livechat queries.   contact-bet365   When monitoring the Twitter stream for bet365 related tweets, customer service on both telephone and live chat is often praised. So if you ever need any assistance at bet365, you should have high expectations.

11. What do users dislike about bet365?

Lack of promotions to existing customers:

As you can read here, bet365 has a strong welcome offer for new users when using promotional code: MAXBONUS. Additionally, the bookie regularly offers promotions such as freebets to loyal customers. You can expect approximately 6-12 promotions a year, depending on your gambling pattern. The frequency of these promotions are, however, lower than bookmakers such as Betfair and Paddy Power, who both offer weekly promotions such as freebets, bore draw, odds booster etc.

Customer service:

Some users are associating the customer service experience with words such as “poor”, “aggressive”, “patronising”, “stubborn”, “robotic”. Sometimes there is insufficient staff on the support team, making it hard to get through to them on live chat or phone. Do note however, that other users are very satisfied with the customer experience.

Severe staking limits:

Some users who win consistently over a long time, have reported that their account is severely limited in terms of staking. This limitation is called “BETMAX” in the interface, and mean that users subject to this, only can stake 30p per market.

Suspended cash out service:

The cash out function is suspended on key moments throughout the game (e.g. goals, penalties, dangerous free-kicks). Some users are unhappy about this, and think the cash out function is suspended too often.

12. What is it like to work at bet365?

Based on 26 workplace reviews from current and former employees, we can extrapolate the following pros and cons of bet365 as a work place:

What employees like about working conditions and culture

  • Salaries above market average.
  • Pension plan.
  • 25 annual leave days.
  • Bonus to all employees.
  • Good, free coffee.
  • Quick decision making.
  • Diverse set of colleagues, in term of age.

What employees dislike about working conditions and culture

  • No or short lunch break.
  • Long working hours / poor work-life balance.
  • Weekend work.
  • Male dominant / dog-eat-dog environment.
  • Lack of clear career path.

13. How much money does bet365 earn?

As you can see in the financials details chart below, bet365 Group Limited has had an impressive growth in the 2010 – 2014 period. Data from CompanyCheck shows that the net worth of the company has grown from £150,939,000 in 2010 to £539,028,000.   bet365-economy-figures   According to The Guardian, this 350 % growth in just 5 years makes bet365 three times as large as the internet division of William Hill and 7 times larger than Ladbrokes‘ online division. This impressive size shows a well executed online strategy from 2000. CEO Denise Coates said to Financial Times:  

“I felt that as a chain of betting shops, we would only ever be a regional player, while with the online business, I felt we could become a leading global player.” - Denise Coates  
It is no exaggeration when Samuel Jackson and Ray Winstone call bet365 the “worlds biggest online sports betting company” in various TV ads.

13a. Does bet365 donate to politics and charity?

Although bet365 rarely raises a voice in the public debate in UK or abroad, the bookmaker and its subsidiaries donated a total of £330,000 to the Labour Party between 2007 and 2010, according to Electoral Commission. Financial Timesspeculates that it is unlikely that the company will make further political donations, as they are currently donating to charity instead. In 2014, bet365 donated £105.5m to Denise Coates charitable foundations. These foundations focus on education, medical research and projects to help local communities.

13b. Is there a continued growth at bet365?

The Stoke based online betting giant has reported continued growth and profitability in their most recent financial report. For the period ending March 29th 2015 the company have reported to the industry that they have made a net profit of £327.6 million based on turnover of £1.57 billion which represents a 12 month increase of 15%.  The family owned gaming company is one of the success stories not only in the gambling sector but across all web based businesses.   The biggest betting event in the history of sports wagering was the 2014 Soccer World Cup. Despite England being eliminated after just two matches the tournament led to an above average number of new sign-ups who staked and bet. Soccer accounts for about 50% of online betting turnover and during the summer months when there is no major soccer tournament business suffers. A number of factors contributed to an increase in stakes of 31% to £34.68 billion and the World Cup was significant in this context.   One of the most attractive elements of exchange betting is the opportunity to close a bet to ensure some profits whatever the outcome of an event or minimise losses. Several sportsbooks, including bet365, incorporated this facility into traditional betting by allowing customers to cash-out or close a bet before expiry. Investment in this feature alongside other product improvements helped generate better trading in a sector that is becoming increasing consolidated.

13c. How does the market consolidation looks like?

Even in an environment of a few large organisations dominating the market bet365 reports significantly higher revenues than their main competitors, as follows: The total revenue in the last full accounting year for these four market leaders is £2.98 billion, split as follows:
  • Bet365: 52.63%
  • William Hill: 17.67%
  • Paddy Power: 13.73%
  • Betfair: 15.97%
A merger has been agreed between Paddy Power and Betfair and although this combined share of the market would be a major threat, bet365 on current figures would still account for almost 23% more revenue than this new company. Latest figures for bet365 reveal a company that in terms of internet divisions is more than three times as large as William Hill and more than seven times as large as Ladbrokes.

13d. Why is in-play betting one of the massive growth areas?

One of the massive growth areas in betting since the start of the millennium is live or in-play betting which allows customers to place bets during an event.  Three quarters of bets placed with bet365 were in the live environment and advances in mobile products helped generate increased in-play bets. Mobile has now overhauled desktop with regards betting activity and the year saw an increase of 59% in stakes and 66% in revenue growth through mobile devices. Another positive development has been an increase in live streaming of betting events. In the last completed financial year the bet365 website streamed more than 60,000 sports events.  Allied to live coverage were regular promotions and in-play offers. For the major soccer matches televised live on television in the UK bet365 offers a free £50 in-play bet for customers who bet that amount before the start of the match. Customer acquisition is a key objective and bet365 have reported that the number of ongoing customers has risen to almost 18.5 million. Those customers that are classed as active increased to 4.1 million, a rise of 43%. The number of sign-ups and depositors now stands at 4.4 million and 2.3 million respectively.

13e. What is the highest product growth at bet365?

The company reported double-digit growth across most of their products. Poker revenue increased by 3% due to more targeting of hobby players. More than half of the new poker signs up were attributed to a new poker mobile product. A newly designed bingo site helped revenues increase by 44% and better technology in terms of the tablet and a HTML5 site contributed to excellent growth. The CEO of bet365, Denise Coates, highlighted developments in regulations for gaming operators that are web based. She reported licences to operate in new territories and emphasised that bet365’s experience of working in regulated markets puts them in a good position to perform well in countries that introduce sensible regulations. From March 30th 2014 to March 29th 2015 bet365 reported positive results for amounts wagered, turnover and operating profit. However, gross profit dipped slightly due to small rises in direct costs and administrative expenses and taxation more than doubled from the previous year. One of the reasons for increased costs was the continued investment in IT, technology and staff. Marketing spend increased and 9%  more people were employed, taking the total to 2,926 at the end of the financial year.

13f. What is the Stoke City Football Club?

Strong revenue growth helped operating profit to almost double. Profits increased by 87% though in the previous year money was spent in setting up the bet365 Foundation. The club are the main sponsors of Stoke City FC and under the same ownership. Good results on the field contributed to a £5.0m loss becoming a profit of £0.8m. The company gave £10m to its Foundation set up to help charities. Continued investment in infrastructure and office facilities is anticipated, including the opening of a new office in Stoke and spending on other premises. When the accounts were compiled at the end of March bet365 had cash assets of £915.2milion compared to £539 12 months earlier. Overall, it has been a good year for bet365 and several key factors have contributed to their trading figures, some positive and some negative:
  • Size advantage over their main rivals
  • Vast array of sports, leagues and markets covered
  • Growth in in-play betting especially for tennis and soccer
  • First betting company to offer partial cash-out
  • Competitors have achieved faster growth
  • No analysis across products
  • Advantage gained from the introduction of Point of Consumption Tax
In conclusion, the figures are generally impressive and bet365 are still market leaders in the online gaming sector.

14. What software is bet365 running on?

bet365 is one of the few bookmakers who develop their own software (most other bookmakers are relying on software provided by third parties such as SBTech). bet365 Group Limited develops the platform in the UK. Having own software development capabilities gives bet365 a unique possibility to be distinct from competitors in terms of both features and betting markets. Some recent features include cash-out slider and more in-play betting markets than any other bookie. The financial numbers of bet365 shows a rapid growth. As many other high growth companies have experienced, the technical infrastructure often lacks on this scale. Current and former developers of the bet365 product are quite critical of the technological product. Some developers find it hard to develop anything state-of-the-art, because the site runs on old ASP technology. The many different application layers are “sticking plaster upon sticking plaster”. Lack of TDD (test-driven development) and BDD (behavior-driven development) practices entail, that the code quality is sub-standard. Furthermore, SOLID (Single responsibility, Open-closed, Liskov substitution, Interface segregation and Dependency inversion) development practices are sacrificed to rush releases. Despite the critical assessment, recent posts on Glassdoor show that the management is taking action on the area and creating better development processes. As a user, you can now expect shorter development cycles and faster releases.

15. What Betting Tax is applicable at bet365 for United Kingdom users?

New UK gambling tax laws were implemented December 1st, 2014, allowing United Kingdom bettors to place bets without having to worry about taxes. Taxes are instead set collected directly from the bookmaker. This offers a huge benefit to UK punters, as long as sticking to UK licensed bookmakers. In other words, as a UK bet365 user, you do nothave to worry about paying taxes of any winnings.


There is no doubt that the overall experience of bet365 is really good. The bookmaker deserves a 5/5 rating, and the right to name themselves “the world’s biggest online sports betting company”.