Odds Value
Customer Support
Betting Markets


Betdaq offers 2% commission on all bets and offers £30 in free bets to new exchange customers using bonus code MAXBONUS. In this review you can get all the details to the bookmaker, including detailed informations about the Customer Support test in which Betdaq got an impressive 2nd place!


betdaq promotions code


Betdaq is a betting exchange that has entered a market dominated by Betfair. The concept involves customers placing and accepting bets. The operator is a broker that facilitates these transactions by investing in infrastructure and systems. Betdaq does not make money from the outcome of an event directly. The company’s income is made up of commission from exchange bets.

The Betdaq website is operated by Ladbrokes International plc, which is a well established and trusted name in the traditional UK betting industry. The company offers exchange services for customers to back or lay outcomes of a wide range of national and international sporting events.

The exchange is operated by a company licensed in Alderney and uses the best exchange technology on the market. The Exchange Platform Solutions Limited is a company used by other sports betting exchanges for betting and risk management. Betdaq is supported and backed by a successful global company that has established a good reputation for success in the betting sector.

Claim your Betdaq Coupon Code

Betdaq Promotion Code

Do you want the best bonus at Betdaq? Then you should use the Promotion Code MAXBONUS, when you create an account.

Promotion DetailsType
Bonus amount£30
Type of offerFree Bets
Odds required1/2 (1.5) or above
Deposit required£10
Promotion CodeMAXBONUS

Betdaq Promotion Code verified on Monday, May 1st 2017.


At the time of writing several promotions were being offered under the following headings:

£30 in Free Bets

The offer applies to new customers only and a promotion code required. On earning 4 Commission Points customers will be credited with a Free Bet of £30. A further 4 Commission Points leads to another £30 Free Bet. 1 commission point equates to £25 won or lost on exchange markets. The full Free Bet of £30 is credited after bets of £100 but there is a time limit of 6 months. The free Bet credited within 72 hours of qualifying criteria being met. There is a maximum Free Bet of £30 for each customer.

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New Commission Structure

Commission are only paid on winning bets and offers made on the exchange are subject to a flat commission rate of 2%. Normal commissions apply for matched bets. A weighted average applies when there is a combination of traded bets, both offers made and taken. Part matched bets are treated as two separate bets.

Free Entry to Doncaster

Free County Enclosure badges for Doncaster racecourse on a first come first served basis to all meetings sponsored by Betdaq. Customers must send an email to the Betdaq marketing department with a username and preferred dates and Betdaq will organise the dispatch of the tickets.

Virtuals Promotions

The site offer back and lay virtual betting and a promotion of bet £10 and get £10 in free bets. Bets must be placed in 4 virtual sports and be of £5 or greater.

Games Promotions

Bet £10, get £30 for new customers only.

How to get started with Betdaq

The top menu on the Betdaq website displays the services within the site. Current promotions are displayed in a loop above the main betting opportunities of the day. The left hand vertical navigation bar features popular links and the most important exchange betting sports.

Existing users are prompted to enter their Username and Password and click Login to gain access to their accounts. There is a procedure to restore a lost username or password using an email link. The Home Page also features a Bet Slip that is populated by clicking on a displayed price. The right hand margin shows the most popular Mini Games, the top tipped horses and Tweets.

New customers must click on a green box that features the words ‘Join Now’ in white text. This takes users to the ‘Open an Account’ page on which information must be entered under the headings of Personal Details, Address Details and Account Details. Customers must be over 18 to register.

A unique username and password must be specified while the entering of a Promotions Code is optional. Once these details have been entered users click a box containing the words ‘Open an Account’. Live Chat is available from a link on the new account page to assist customers who need some assistance in opening an account.

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Basic Facts

  • Company Name: BETDAQ operated by Ladbrokes International plc
  • Postal Address: 57-63 Line Wall Road, Gibraltar
  • Founded: 2000 but acquired by the Ladbrokes Group in 2013
  • Model: Betting exchange
  • Licenses: Alderney Gambling Control Commission and Gibraltar Gambling Commission
  • Odds Format: Decimal
  • Languages: Chinese, Danish, English, Italian and Spanish
  • Currencies: Euro, Pound Sterling and US Dollar
  • Restricted Countries: US players not accepted
  • Markets: UK and other European countries
  • Services: Exchange, multiples, games, colossus, mobile, promotions, trading tools and tips.

Betting Exchange

Betdaq is a betting exchange and differs from a traditional bookmaker in several ways. Customers can act as the bookmaker by taking bets as well as placing them. They can bet with other users that something will happen or that something will not happen. Betting exchanges are suited to in-play trading because backers and layers may wish to take advantage of a good trading position or minimise the damage from a weak situation.

Customers do not have to wait until a bet expires to close a position and Stakes are not limited by restrictions but require the meeting of a backer and layer at an agreed price. Odds are shown in decimal format by default which allows for trading in smaller units than that is possible using fractional odds.

The key to the success of an exchange is liquidity or the amount of bets matched at an agreeable price for the backer and layer. With the backing of Ladbrokes Betdaq are now established in the market but nowhere near Betfair with the regards the leagues and markets covered.

Betdaq do not rely on the outcome of an event to be profitable but earn revenue from commission. Customers can partly of fully cash out a bet and net profits are calculated to cover all eventualities except for a losing match. The exchange is supported by the Ladbroke Group which is one of the main operators in British betting, both for retail cash outlets and online.

Sports and Markets

Betdaq offers exchange betting odds for many sports including Horse Racing, Soccer, Tennis, Golf, Rugby Union, Greyhound Racing, Cricket, American Football, Baseball
Basketball, Snooker, Darts, Mixed Martial Arts, Formula 1, Ice Hockey, Boxing, Politics and Virtual Sports.

The horse racing offer appears under the headings of Today’s Racing, UK Racing, Irish Racing, US Racing, South African Racing and Ante Post.

For each race featured information with regards the race card number, draw, colours, name, back odds, lay odds and liquidity is displayed.

Horse racing is traditionally the most popular betting sport in the history of the UK betting industry. Cash betting offices used to offer little more than racing, but some greyhounds when the weather was bad and a small number of regular meetings, and a limited amount of sports betting opportunities mainly associated with football.

For each market on the Betdaq exchange the best lay and best back percentages are displayed. Customers can also back or lay in the place market, each way handicap and match betting in which two horses are matched against each other allowing customers to trade on which horse finishes ahead of the other at the end of a race. For each market the matched amount of stakes is displayed. Basic details of each race are shown above the table of odds.


Placing a bet

Betdaq is an exchange bookmaker so the process of placing bets is different to making bets with conventional bookmakers. Prices are fixed at the point of making a bet with traditional operators but with an exchange there is an element of bartering until both parties are happy to proceed. The backer must be happy with the priced offered by the layer at a certain level of stake in order for the transaction to take place or the bet is said to be unmatched.

Whether backing or laying Betdaq’s customers adopt the same procedure in order to place or take bets. This involves selecting a sport, country or league and match. They click on back odds or lay odds and then enter the stake or use drop-down menu to choose a stake unit. After pressing Click Place Bet(s) the bet can be unmatched, partly matched or matched. The total stake, over round and potential profit displayed. All unmatched bets are automatically cancelled when an event starts. When a bet is unmatched there is the option to cancel the bet or accept the next bets odds. While a bet is unmatched the odds can be changed, amount amended or bet cancelled.

At the time of writing Cash out has a limited scope and could only be applied to Horse Racing – Win, Golf – Outright Win, Cricket – Match Odds and Football – Match Odds.

Other Services

The main horizontal menu on the Betdaq Home Page also lists the following additional services:


Traditionally due to the mechanics of exchange betting it was only possible to bet in singles. Betdaq introduced the concept of betting in multiples and now have a selection of markets enabled for multiples betting. A multiple bet is in effect an accumulator that combines two or more selections with the return determined by the cumulative odds of each individual bet.

At the time of writing there were only a limited number of markets that were available for multiples betting. When more than one option is selected customers can specify the type of multiple bet they would like to place. As more selections are added to the Betslip the possible combinations are listed and the total stake and potential returns are shown.

Customers can place multiple back bets on football: English Premier League, tennis: ATP tournament, rugby union: various leagues, cricket: various leagues, baseball: Major League Baseball and American Football: NFL.

Customers can combine up to 10 selections (7 on mobile) to make up anything from a double to a 10 fold (7 fold on mobile). It is not possible to place a lay bet as part of a multiple. All selections must win for the multiple bet to be a winner. Commission is 3% of winnings for multiple bets.


The Games Home Page lists the range of products in the categories of Top Games, New Games, Table Games, Virtual Sports, Slots, Progressive Jackpots, Arcade Games and All Games.

When the review was carried the site offered 47 slots and 54 other games. The Games Home page includes links to the most popular games that can be played for fun or real money. A list of top winners is also featured and a link to the various ways of contacting support staff.


Virtual exchange betting markets are offered on the Betdaq site for greyhounds, speedway, motors, football and cycling.

Each event is streamed live and customers can place back and lay bets on a limited range of markets.

Trading Tools

At www.betdaqtraders.com Betdaq customers have free access to several third party trading tools. These are branded as Bet Angel, Geeks Toy, Gruss Software, BetBot Pro. BQ Bot Manager and DaqBot.

The Betdaq Application Programming Interface allows customers to create stable applications and build a customised interface. This could be an individual’s front end that queries market information and places orders.

Betdaq tips

Betdaq offers customers a full range of tipping services with analysis for horse racing, football, American football and golf.

This area of the site also features market movers for UK horse racing. The information is sorted in percentage order with the most significant movers at the top. The moves can be negative and positive and indicate when a horse is being backed or layed.

Mobile Version

Betdaq have upgraded their app and it now contains several new features. The key elements of the mobile version of the Betdaq product include the Betdaq+ App with Cash Out. Customers can back, lay or trade on all sports on the move and lock in a profit or minimise loss with Cash Out. The app features push technology, cross sport multiple betting and improved customisation and there is a ‘Keep in play’ option.

The app has been Described as one of the fastest, user friendly and most secure betting apps available. The account settings have improved and there is a unique search facility. Customers can register via the App using an existing online account.

To use the mobile version customers must text ‘BETDAQ’ to numbers for UK and Ireland based players. They will then be sent a text with instructions for how to download the app from the App Store and for Android. The App is compatible with the iPhone, iPad and iPod.

betdaq mobile

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Customer Support

Customers have access to the following methods of support and assistance in their betting and transactions:


  • Live Chat
  • Telephone: Ireland: 01 673 3360, UK: 0870 1781 021, International: ++353 1 673 3360
  • Fax: ++ 353 1 6733396
  • Email: helpdesk@betdaq.com
  • Address: IFSC House, Custom House Quay, Dublin 1, Ireland
  • Support questions under the following headings: most popular answers, technical, promotions, payments, account queries, Terms and Conditions, commission, mobile and About Us.
  • Submit a question to the support team
  • Responsible gambling to deal with problem and underage activity
  • Social media: Twitter, Facebook, YouTube, Tips and google+
    Search and advanced search to find the answer to questions


Betdaq accepts the following methods of making deposits and withdrawals:

  • Major credit and debit cards
  • PayPal
  • Neteller
  • Skrill
  • Paysafe card

The maximum deposit limit on an account will vary depending on the length somebody has been a customer and whether security checks have been passed. Customers can increase their deposit limits by sending in Photo ID and a Utility bill in their own name. These documents must be accompanied by a covering letter specifying the requested new limit at which point the account will be reviewed.

The minimum withdrawal on the Betdaq site is £10. The daily maximum using a debit or credit card is £15,000 or the equivalent in a different currency. All withdrawals are subject to security checks, they are free and funds become available between 1 and 5 days. Proof of address may be requested when a withdrawal is made.


The Betdaq Affiliate Programme is a marketing partnership between the company and affiliates designed to maximise earnings from website traffic. Revenues are earned from players who deposit and bet. No revenue is generated from losing bets. Affiliate managers aim to optimise content to reach and interest the affiliates target audience.

The programme has a number of excellent features. There are three tiers of commission that reward affiliates who promote Betdaq. Lifetime revenue shares are up to 35%. Earnings are directly proportional to amount of revenue generated by new customer. All statistics and payments based on monthly activity. The program also offers dedicated affiliate managers, no negative carryovers and an easy registration process.

Potential affiliates apply to the programme by clicking a box containing the words ‘JOIN NOW’. Information is entered under the following headings: Account Information, Marketing information, Payment Details and Login Details.

Betdaq can offer the several benefits to affiliates. The scheme includes an excusive media kit containing a suite of banners highlighting the latest promotions and offers. The program provides up to 35% lifetime revenue share and full cross product earnings. Betdaq is the second largest exchange in the world. It has a wide range of casino games and was the first exchange to offer back and lay virtual sports.


Betdaq is the second biggest exchange in the world after Betfair. This operator will always find it difficult to compete with Betfair as that company has the experience and infrastructure to dominate the market. Betfair was the first exchange and Betdaq was conceived to allow a traditional bookmaker to get involved in exchange betting.

Betdaq is owned by Ladbrokes which is the biggest bookmaker in the world and well established in the UK betting market. Betdaq will always lag behind Betfair in terms of the number of sports, leagues and markets offered and the level of liquidity. However, the company offers laying on virtual sports which is a unique feature.

Liquidity has increased and the commission rates compare favourably with other exchanges. However, customer support is not a major strength and there can be delays in taking out funds. Betdaq have a good mobile app which is easy to use and fully functional. Prices are good and the whole betting process is quick and simple.

The site looks attractive with a colour combination of purple and white. It is easy to navigate and all the processes work effectively. Betdaq will never overhaul Betfair in the sector but provides a viable alternative to the market leader and a reliable service in the exchange betting field.