Bonus Codes for New Customers

February 21

If you’re trying to find great betting new customer offers, you are in for a challenge. We would say that it is impossible to find an online bookmaker that doesn’t offer betting new customer offers to everyone who decides to join them. We will use this opportunity to explain to you all the types of a sign up bonus bookies and online casinos offer, what are the terms of their use, and what you have to do to obtain them.

Betting New Customer Offers

Betting new customer offers can vary from one bookmaker or casino online to another. It depends on the amount the operator offers, the way in which it is calculated, the duration of the sign up bonus. There are some conditions that you need to fulfil before you can enjoy the bookie or casino welcome bonus or withdraw it.

We’ll get into more detail about every type of sign up bonus you might come across if you choose to try online betting and casinos that are becoming more popular every day. And because of that, the betting new customer offers and casino welcome bonuses are becoming more attractive.

So, let’s begin our journey through all betting new customer offers and sign up bonuses, and see what is the usual process of obtaining one.

Here we have compiled a list of all the top bookmaker bonus codes and welcome offers available for new customers to use when signing up at a bookmaker. We use our experience and connections within the industry to bring you some of the most exclusive offers out there. See all our current offers below:*

1. bet365 logo

Open Account Offer

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


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3. Paddy Power logo
Paddy Power

£20 Risk free first bet + £5 Free Bet

New customers only. Place your FIRST bet on any Sportsbook market and if it loses Paddy Power will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Paypal will qualify. £5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. 18+|Gamble Aware. T&Cs apply.

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4. William Hill logo
William Hill

William Hill Sports Offer

New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply. Full T&Cs.

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5. Ladbrokes logo

Bet £10 Get £30 in Free Bets

18+. New UK+IRE Customers only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. T&Cs apply.

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6. Coral logo

Get £30 In Free Bets

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ Full T&Cs.

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7. Betfred logo

Bet £10, Get Up To £30 in Free Bets + 30 Free Spins

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

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8. Virgin Games logo
Virgin Games

Play with £10 and Get 30 Free Spins

Key T&Cs: New members only. Min £10 deposit and wager. Spins on Double Bubble only. 30 day expiry from opt in. Rules Apply. Play Responsibly.

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9. betfair logo

Get The Betfair Promo Code

Betfair new customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. Full T&Cs.

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10. Genting Casino logo
Genting Casino

100% up to £300 + £5 Casino Bonus

100% Bonus: 20x wagering on combined deposit and bonus total (% game weightings and play restrictions apply). Max bonus bet £10 (£25 live casino) 15 days to accept, 40 to complete. £5 bonus: After deposit bonus wagered, selected games only. 1x wagering, 7 days to accept, 7 to complete, max withdrawal from winnings £100. Full T&C’s Below.


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11. Genting Bet logo
Genting Bet

£10 First Bet Insurance

New customers only. Qualifying period ends 23:59 GMT on 31/12/19. A qualifying bet is a losing first settled real money single bet of at least £/€10 or more (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. Free bet equal to your qualifying stake(Max £/€10) will be credited within 24 hours of qualifying bet settling and must be used within 14 days. Free bet stake not included in returns. Full T&Cs here.


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12. Heart Bingo logo
Heart Bingo

Get up to £50 + 30 free spins

New members only, opt-in required. Min £10 deposit and wager. Spins on Paper Wins only. Bingo game restrictions apply - £50 value on 25p tickets. 30-day expiry from opt-in. Rules apply. 18+

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13. Jackpotjoy logo

Get the Jackpotjoy Promo Code

New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. Rules Apply. 18+ Play Responsibly.

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14. Sky Bet logo
Sky Bet

£20 in free bets when staking £5 on single or each way bets

18+. Free bets non-withdrawable. Single & E/W bets only. Free bet stake not included in returns. 30-day free bet expiry. Full T&Cs apply.

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15. Unibet logo

Sports Welcome Offer

This offer is available to new customers only. 18+. Located in UK. Only sports bets of minimum £1 with odds 2/5 (1.40) or greater. If your bet wins, the bonus is deemed complete. You receive your winnings & stake. If your bet loses, you will receive your stake back up to a maximum of £40. No withdraws of bonus money until the bonus is completed, cancelled or expired. £10 casino bonus credited 24 hrs after first deposit. 35x wagering. Bonus funds expire after 30 days.

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16. Sportingbet logo

£10 Back-up Bet

Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs T&Cs apply.


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17. EnergyBet logo

100% deposit match bonus up to £50

Offer is available only for customers registered in the UK. Min. £10 deposit required. Maximum bonus amount is £50. Select the Welcome Bonus on the deposit page before proceeding with payment. Welcome Bonus must be wagered 10 (ten) times on accumulator bets consisting of a minimum 3 (three) selections, minimum selection odds of 1/5(1.20), and minimum selections total odds 1/1 (2.00). T&Cs apply. 18+ www.begambleaware.orgid for 30 days. 18+ | T&Cs Apply


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18. FUN88 logo

Up to £28 bonus

This offer is open to NEW players only. Existing players do not qualify. Only deposits made via credit or debit cards are eligible for the bonus. Your Bonus token will be equivalent to your lowest stake during all your qualifying bets. Minimum stake required is at least £10. If any of your 6 qualifying bets are over £28 it will only count as the £28 maximum and count towards 1 of your 6 qualifying bets. Maximum stake allowed is at £28. 18+. Terms & Conditions Apply

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19. 22bet logo

18+. New players only. Minimum odds 1.65 within 30 days of registration. 10x Wagering requirements. 5 days wagering requirement time limit. Bonus is available for sports betting only. T&Cs Apply

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20. 10bet logo

First Deposit Bonus

New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; See full terms; Terms apply; 18+

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21. Foxy Bingo logo
Foxy Bingo

First Deposit Bonus

*Significant T&C: New players only. Min. deposit £10, max bingo bonus £150. x4 wagering requirements apply to Bingo bonus, expires in 30 days. Free spins awarded on deposit, expire in 7 days. Further T&Cs apply. Foxy Bingo is not one of our approved partners for the moment. We recommend signing up at Heart Bingo instead. - 

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22. Bethard logo

up to £50 Bonus

Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. This offer is available for New Customers registering from the UK after the 1st of May 2018. The bonus will expire after 7 days from registering. This offer is only available to New Customers from the UK making an Initial Deposit of £20 or more. Customers depositing via the following deposit methods are not eligible for the Welcome Bonus: Skrill & Neteller. 18+ | T&Cs Apply


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23. Dafabet logo

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24. NetBet logo

50% up to £50

Enter the Netbet bonus code in the ‘Promotion Code’ section at the top of the cashier before making your first deposit. You will be awarded a 50% bonus on your first deposit up to $/€50 (or equivalent currency). For example, if your first deposit is $/€10, Netbet will credit you with a $/€50 bonus. Full T&Cs. Netbet is not one of our approved partners for the moment. We recommend signing up at bet365 instead. - 

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25. Mansion Casino logo
Mansion Casino

Maximum bonus £200

18+. New customers only. Minimum deposit £20. Maximum bonus £200. Wager 40x before withdrawing. Game weighting applies. Max bonus betting limit – slots: £5, other games: 10% of bonus amount. T&Cs apply.


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26. Premier Punt Bonus Code logo
Premier Punt Bonus Code

Key T&Cs - New customers only. Opt-in required. Min deposit 10 (UK credit/debit cards only). Max free et 10. Free bet valid for 7 days after activation 18+ | T&Cs Apply.


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27. Fansbet  logo

*Significant T&C: New customers only. Min Deposit £10 (no Skrill/Neteller). 18+. T&Cs apply. Gambling can be addictive, please bet responsibly.

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28. 1xBet Coupon Code logo
1xBet Coupon Code

1xBet New Customer Offer

Wagering of the bonus amount: 5x, Only Acca bets count, Minimum odd: 1.40, No maximum time frame 1xbet is not operating in United Kingdom, Canada, Australia and USA.

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29. SportPesa UK logo
SportPesa UK

Go to SportPesa

18+ | New customers only | No e-wallets | Applies to first settled bet | Bonus paid as a £10 Bonus Token | Min stake £10 | Full T&Cs apply |

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30. MoPlay logo

Bet £10 Get £30 Free Bets

MoPlay have temporarily suspended their operations in the UK. The bookmaker is only processing withdrawals at the moment. While we anticipate they’ll be back soon, try bet365 in the meantime. Significant T&C: Bet at least £10 with odds of 1.50 or higher and get 2 x £15 in free bets when your qualifying bet is settled. 13 days expiry. Free bets expire after 7 days. Certain bet types excluded. Must opt-in. 18+ & UK only. 1 Per new customer. Limited availability. Qualifying bet must settle within 13 days after registration. Free bet restrictions and full T&Cs apply

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31. Football Index  logo
Football Index

Refund up to £500

*Significant T&C: New Customers only, min. deposit £10+, valid for 7 days, customers are required to contact us within 7 days of their 1st deposit to request a refund.


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32. Tote Promo Code logo
Tote Promo Code

Up to £10 Risk Free First Bet

UK customers only. 18+. Place your first bet on Pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first bet added to the betslip. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. E-wallet deposit restrictions apply. Full T&C’s apply.

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Online betting and casino platforms use every sign up bonus as an incentive for the potential players to create an account on their website. That’s the main reason you see all these incredible welcome offers all over.

We do believe that a sign up bonus of any kind can make your online betting or casino experience even better. It’s always good to be able to get extra bonus money you can convert into real money later.

Betting New Customer Offers in the UK

The main focus of is to bring you the best bookmaker offers. Be it matched deposits, free bets, or one-off promotions, we use our connections within the industry to try and bring you the best offers out there. You can see what offers are available in the following two sections:

  • Bonus Codes: All the main welcome offers available for new customers.
  • Betting Offers: Our overview of all the latest special promotions for football and other sports.

For more than a decade, the UK has been a host to a great number of online bookmakers and casinos. In this fast-growing industry, we often see new online gambling websites going live.

That also means the number of betting new customer offers and casino welcome bonuses is getting bigger, and there are even more opportunities for sports enthusiasts and casino lovers. Because of that, and a lot more, we can say the UK is a pioneer in this industry.

The United Kingdom is home to some of the most popular names in the online gambling industry. It would be pointless to start naming all of them, and we can’t single them out, because their betting new customer offers are all unique.

When choosing an online betting or casino platform to join, people look at all the aspects: the layout, the sports/casino games offer, the payment methods that are provided, and the efficiency of the customer support. However, the thing that attracts customers the most is, of course, the sign up bonus.

If the offer is good enough, players will create an account and obtain that welcome bonus in no time. In the following paragraph, we will discuss the types of bonuses you can find for both online bookmakers and casinos and what you need to do in order to receive it.

Sign Up Bonus Guide

Picking among numerous betting new customer offers is never easy. It’s mainly because they come in a lot of forms. But one thing is certain – having a bonus often comes in handy. Here, we will mention the most common types of bonuses you could find, no matter if you visit an online bookmaker or a casino website.

The first and one of the favourite kinds of bonus is the well-known “No Deposit” bonus. What does the “no deposit” mean? Well, as you’ll see later, other types of bonuses require a qualifying deposit in order to activate them. But, not this one.

Usually, online gambling platforms offer a certain amount of bonus money as the no deposit bonus. Since almost all welcome bonuses require you to open an account, the good thing about the no deposit bonus is that right after you’ve done that, you are eligible for the bonus.

That way, you don’t have to wait for your payment to be processed, you can just register and start placing bets or playing casino games.

Another type is the matched deposit bonus. This one is the opposite of the no deposit bonus. So, you’d need to deposit a certain amount of money, and in return, a certain percentage of your initial deposit will be credited to your account.

These are the general types of bonuses both bookmakers and casinos offer. We’ll get into specific kinds of bonuses later on.

How do I claim the Welcome Bonus?

No matter which betting new customer offer you choose, every bonus requires you to open an account. We’ll quickly go through the usual process of registration with any online bookmaker/casino.

It’s in everyone’s best interest to get the welcome bonus as soon as possible, and because of that, you can create an account in a matter of minutes. So, let’s see what the steps are:

  • Copy the bonus code on
  • Go to the bookmaker via one of our links.
  • When you get to the website you chose, you’ll see a “Sign Up/Join Now” button that will take you to a registration form.
  • You’ll need to complete required fields using your personal info
  • Enter the bonus code in the relevant section, sign up and deposit.

After that, you’ll be able to make a deposit, if the no deposit bonus isn’t available. Once you’ve completed all the steps, you can use the bonus and enjoy all that the bookmaker/casino has to offer.

Bonus code sign upBonus code sign up 2

What is a promo/ bonus/ promotional code?

We mentioned above a promo/bonus or promotional code. If you’re new to the online casino, we’re here to explain every detail to you. That includes telling you how to activate the betting new customer offer.

The promo code is used by a large number of online gambling platforms. Customers use it to activate the bonus. It’s a combination of different letters and numbers. Usually, you can insert the promo code in a special field reserved for it during registration. These codes are unique for every bookmaker/ casino online.

However, keep in mind that the online bookmakers and casinos can have different promotional codes. So, just make sure you double check the code before using it to activate the betting new customer offers.

Sometimes, online gambling platforms can have special bonuses for their partners. So before you claim one, carefully read the details, as the welcome offer and the promo code might be different than the regular one you can find on the website. However, we’re sure you’ll find a sign up bonus that will suit your needs.

Casino Welcome Bonus

Majority of online gambling platforms concentrates on online bookmakers because that’s the industry that has been growing fastly, especially in the past few years. However, the recent success of online casinos has pushed the brands to work more on their casino offers. That includes the variety of games they offer and, of course, welcome bonuses.

Here, we will focus mainly on the types of casino welcome bonuses you’ll be able to receive. So, let’s explain these welcome bonuses: free spins and free play bonus. Apart from the bonuses we mentioned above, the no deposit and the matched casino deposit bonus, there are others that are made especially for casino players.

One piece of advice – always keep an eye out for the wagering requirements. Almost every bonus has them, so make sure you meet them. Otherwise, you could end up without a casino welcome bonus.

Casino Free Spins Bonus

This casino welcome bonus is one of the most popular ones. Online casino platforms can offer a welcome bonus that consists only of Free Spins, or they can go along a deposit bonus.

If you’d like to try out casino games, this welcome bonus will be the best option. Casinos can offer Free Spins for a specific game of slots, or you can use it on a game of your own choosing.

Casino Free Play Bonus

This type of casino welcome bonus can be very useful. The Free play bonus provides you with a certain amount as your starting balance, and it lasts for a limited period of time. After it expires, everything that’s over your starting balance will be considered as winnings which can be withdrawn.

Just like with Free Spins, always check if there are wagering requirements, a minimum deposit or a maximum cashout. You can always find that info by reading Terms and Conditions of the casino welcome bonus.

Betting Sign Up Offers

Most of the attention in the iGaming industry goes to online bookmakers. With millions of users, every aspect of an online betting platform needs to be well thought through. And in order to keep that number on the rise, the betting new customer offers are becoming more competitive.

As you’ll see, online bookmakers usually offer these sports-related bonuses: matched stake, free bets, risk-free bets. Let’s see how each of them works.

Matched Stake Bonus

This might be the most common bookies sign up offer. It goes like this: you open an account, place a bet and the bookmaker will match the stake of your bet, doubling it. You can run into certain requirements, and they are usually in terms of the minimum/maximum stake of your bet.

Free Bet Bonus

Free bets might remind you of the Matched Stake bonus, but the difference is that you get a predetermined amount of bonus money for your free bets, not the same as the one that will match your stake.

But, the process is the same, create an account, place a bet and you’ll get a certain amount for free bets. The usual restrictions you’ll come across with free bets are the minimum odds required when you’re placing your bet. But the odds are not the same with every bookmaker, so conduct a small research to find the one that offers the best odds.

Risk-free Bet Bonus

The risk-free bets are the newest addition to the betting new customer offers. Essentially, you place a bet, and if you happen to lose, the bookmaker will refund your initial stake. Even though you get this bonus only if you lose, these types of betting sign up offers allow you to try other, riskier bets.

Remember that every bookmaker sign up offer has specific requirements regarding the odds, minimum/maximum stake and they are often time-limited. So make sure you go through all the Terms and Conditions before claiming the bonus, just to determine if you can meet all of them.

Betting New Customer Offers: Summary

After mentioning all these types of welcome offers, you will certainly want to try some of them out. It was up to us to inform you of all existing types of betting new customer offers and casino welcome bonuses. However, it is up to you to explore, check them out and find the one you like the best.

Remember that this industry is extremely competitive, and every online bookmaker and casino tries to beat the competition and get to the top of the list. That means you’ll definitely run into some interesting welcome offers while you’re searching for the best one.
In the table below you can see some Pros and Cons of the betting new customer offers.

What we like about betting new customer offersWhat we don’t like about betting new customer offers
A variety of them to choose fromSign up offers require your personal info
A large number of sports and casino games to tryOften geo-restricted
You can access bonuses at all times

*Please note – Our star ratings are based on our personal opinion of the bookmakers we work with. We also take customer feedback into account in our rankings.

Bonus codes for betting
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