Bonus Codes for New Customers

May 23

If you’re trying to find great betting new customer offers, you are in for a challenge. We would say that it is impossible to find an online bookmaker that doesn’t offer betting new customer offers to everyone who decides to join them. We will use this opportunity to explain to you all the types of a sign up bonus bookies and online casinos offer, what are the terms of their use, and what you have to do to obtain them.

Betting New Customer Offers

Betting new customer offers can vary from one bookmaker or casino online to another. It depends on the amount the operator offers, the way in which it is calculated, the duration of the sign up bonus. There are some conditions that you need to fulfil before you can enjoy the bookie or casino welcome bonus or withdraw it.

We’ll get into more detail about every type of sign up bonus you might come across if you choose to try online betting and casinos that are becoming more popular every day. And because of that, the betting new customer offers and casino welcome bonuses are becoming more attractive.

So, let’s begin our journey through all betting new customer offers and sign up bonuses, and see what is the usual process of obtaining one.

Here we have compiled a list of all the top bookmaker bonus codes and welcome offers available for new customers to use when signing up at a bookmaker. We use our experience and connections within the industry to bring you some of the most exclusive offers out there. See all our current offers below:*

1. bet365 logo

Open Account Offer - Bet £10 & Get £50

Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. - The bonus code BIGBET can be used during registration, but does not change the offer amount in any way.


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2. Unibet logo

Sports Welcome Offer

18+ New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 7 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 50x before any withdrawals can take place. Full T&Cs apply.

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3. Paddy Power logo
Paddy Power

Money back in cash up to £20

Key T&C: New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.

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4. William Hill logo
William Hill

Bet £10 Get £30

18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad

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5. Ladbrokes logo

Bet £5 Get £20

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

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6. Coral logo

Bet £5 Get £20

18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

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7. betfair logo

Get The Betfair Promo Code

Betfair new customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. Full T&Cs.

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8. Spreadex logo

Up to £35 in free bets for new accounts at Spreadex

KEY T&C: 18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After your first free fixed odds bet you will also get a free £5 Total Goals spread bet. And after your second free fixed odds bet you will also get a second free £5 Total Goals spread bet. You must have a full spread betting account to be able to claim the free Total Goals spread bets. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+

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9. Jackpotjoy logo

Get the Jackpotjoy Promo Code

New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. Rules Apply. 18+ Play Responsibly.

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10. Matchbook logo

£30 Welcome Offer - Money Back as a Free bet if Your First Bet Loses.

The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.

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10. Bet Victor logo
Bet Victor

BET £5 GET £30

18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly

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11. Kwiff logo

Bet £10 Get £20

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited Full T&Cs

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12. Heart Bingo logo
Heart Bingo

500 Free Bingo Tickets & 25 Free Spins

T&C: 18+ New customers and customers who had Heart Bingo accounts prior to September 23rd only. Opt In, Deposit and spend £10 on Bingo tickets within 30 days of opening new account. Get 500 Free Bingo tickets for Heart Bonanza Bingo Room + 25 Free Spins on Heart Bonanza Slot Game with 7 days expiry. Paypal deposits excluded. T&Cs apply, see below | | Please gamble responsibly

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13. 888 logo

£30 in free bets + £10 casino bonus

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

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14. Betfred logo

Bet £10 Get £60 in Bonuses

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.


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15. Sky Bet logo
Sky Bet

Bet Anything Get £30 (min 5p stake)

New customers only. First single & e/w bet only. 5p minimum stake. 3 x £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions and further t&cs apply. 18+.

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16. Tote Promo Code logo
Tote Promo Code

Bet £5 Get £20 in Free Bets

New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply.

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17. Sportingbet logo

£50 Welcome Challenge

18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply.

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18. EnergyBet logo

Bet £10, Get £10

18+, The UK only. Available for new players who have registered at EnergyBet after 31.03.2021 .and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £I0 deposit required. Min. £10 wag. on first bet with min total odds of 1/1 to qualify. Bet must be settled. Bonus Wag. req.1x on min. 2-fold combi bets (min.1/4 odds each selection) with min. final odds of 1/1. Bets placed for both sides, with the same outcome and for the same event will be disqualified. Virtual bets and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. Please bet responsibly.

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19. Virgin Bet logo
Virgin Bet

Welcome offer

Key T&Cs: New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. 18+

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20. 10bet logo

First Deposit Bonus

*New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; 18+ Full T&Cs apply.

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21. Virgin Games logo
Virgin Games

Get 30 Free Spins on Double Bubble or £50 of Free Bingo when you play £10

New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit.18+. Free Spins: on Double Bubble. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply.

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22. Pokerstars logo

Pokerstars Bonus Code

First-time depositors only. Min deposit £10. Use Bonus Code 'FORTY'. Free Play given as cash and Spin & Go tickets over 6 days. Tickets expire after 24 hours. Withdrawal restricted during bonus period. Terms apply

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23. Bethard logo

Bethard Bonus Code

Bethard are not currently one of our partners operating in the United Kingdom. Please try bet365 instead.

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23. LV Bet logo
LV Bet

Bet £10 Get £10

18+ | New UK players after 31.03.2021 | Opt-In Required. | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply |

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25. NetBet logo

25 Free Spins no deposit Required on Starburst XXXtreme

New players only | code SBXXXTREME | 25 Free Spins on Starburst XXXtreme | valid until 30.6.22 | T&Cs apply

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26. Mansion Casino logo
Mansion Casino

Maximum bonus £200


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27. Betiton logo

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

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29. Fansbet  logo

200% BONUS UP TO £200

Key Terms: Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

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30. SportPesa UK logo
SportPesa UK

Go to SportPesa

– SportPesa is not one of our approved partners for the moment. We recommend signing up at bet365 instead. –

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30. Sky Casino logo
Sky Casino

£60 bonus after registering and spending £10

New Customers Only. Opt In Required. Min. £10 Staking Requirement Applies. Max. Bonus £60 With a 40X Wagering Requirement, to Which Table & Card Games Contribute 20%. 30 Day Bonus Expiry Period Applies. Game and Eligibility Restrictions Apply. Further T&Cs Apply. 18+

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31. Sky Vegas  logo
Sky Vegas

50 free spins + 200 free spins after depositing £10

New Customers Only. Opt In Required. 7 Day Free Spin Expiry. All Free Spins Will Auto Play on First Eligible Game Loaded. £10 Staking Requirement Must Be Met Within 30 Days of Opt In. Eligibility Restrictions Apply. Further T&Cs Apply. 18+

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32. Boylesports logo

Boylesports Sign Up Offer

New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

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33. Foxy Bingo logo
Foxy Bingo

First Deposit Bonus

Foxy Bingo is not one of our approved partners for the moment. We recommend signing up at Coral Bingo instead. - 

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34. FUN88 logo

Up to £28 bonus

–Fun88 is not one of our approved partners for the moment. We recommend signing up at bet365 instead. –


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35. Smarkets  logo

Welcome Bonus

Exchange T&Cs: Once the bonus is credited to your account, losses will be refunded up to the bonus amount. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. The promotion is open to new users making their first deposit by card, bank transfer or Trustly only. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. This promotion cannot be used in conjunction with any other sign-up promotion. Smarkets standard terms for promotions apply.

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36. 1xBet Coupon Code logo
1xBet Coupon Code

1xBet New Customer Offer

Wagering of the bonus amount: 5x, Only Acca bets count, Minimum odd: 1.40, No maximum time frame 1xbet is not operating in United Kingdom, Canada, Australia and USA.

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Online betting and casino platforms use every sign up bonus as an incentive for the potential players to create an account on their website. That’s the main reason you see all these incredible welcome offers all over.

We do believe that a sign up bonus of any kind can make your online betting or casino experience even better. It’s always good to be able to get extra bonus money you can convert into real money later.

Betting New Customer Offers in the UK

The main focus of is to bring you the best bookmaker offers. Be it matched deposits, free bets, or one-off promotions, we use our connections within the industry to try and bring you the best offers out there. You can see what offers are available in the following two sections:

  • Bonus Codes: All the main welcome offers available for new customers.
  • Betting Offers: Our overview of all the latest special promotions for football and other sports.

For more than a decade, the UK has been a host to a great number of online bookmakers and casinos. In this fast-growing industry, we often see new online gambling websites going live.

That also means the number of betting new customer offers and casino welcome bonuses is getting bigger, and there are even more opportunities for sports enthusiasts and casino lovers. Because of that, and a lot more, we can say the UK is a pioneer in this industry.

The United Kingdom is home to some of the most popular names in the online gambling industry. It would be pointless to start naming all of them, and we can’t single them out, because their betting new customer offers are all unique.

When choosing an online betting or casino platform to join, people look at all the aspects: the layout, the sports/casino games offer, the payment methods that are provided, and the efficiency of the customer support. However, the thing that attracts customers the most is, of course, the sign up bonus.

If the offer is good enough, players will create an account and obtain that welcome bonus in no time. In the following paragraph, we will discuss the types of bonuses you can find for both online bookmakers and casinos and what you need to do in order to receive it.

Sign Up Bonus Guide

Picking among numerous betting new customer offers is never easy. It’s mainly because they come in a lot of forms. But one thing is certain – having a bonus often comes in handy. Here, we will mention the most common types of bonuses you could find, no matter if you visit an online bookmaker or a casino website.

The first and one of the favourite kinds of bonus is the well-known “No Deposit” bonus. What does the “no deposit” mean? Well, as you’ll see later, other types of bonuses require a qualifying deposit in order to activate them. But, not this one.

Usually, online gambling platforms offer a certain amount of bonus money as the no deposit bonus. Since almost all welcome bonuses require you to open an account, the good thing about the no deposit bonus is that right after you’ve done that, you are eligible for the bonus.

That way, you don’t have to wait for your payment to be processed, you can just register and start placing bets or playing casino games.

Another type is the matched deposit bonus. This one is the opposite of the no deposit bonus. So, you’d need to deposit a certain amount of money, and in return, a certain percentage of your initial deposit will be credited to your account.

These are the general types of bonuses both bookmakers and casinos offer. We’ll get into specific kinds of bonuses later on.

How do I claim the Welcome Bonus?

No matter which betting new customer offer you choose, every bonus requires you to open an account. We’ll quickly go through the usual process of registration with any online bookmaker/casino.

It’s in everyone’s best interest to get the welcome bonus as soon as possible, and because of that, you can create an account in a matter of minutes. So, let’s see what the steps are:

  • Copy the bonus code on
  • Go to the bookmaker via one of our links.
  • When you get to the website you chose, you’ll see a “Sign Up/Join Now” button that will take you to a registration form.
  • You’ll need to complete required fields using your personal info
  • Enter the bonus code in the relevant section, sign up and deposit.

After that, you’ll be able to make a deposit, if the no deposit bonus isn’t available. Once you’ve completed all the steps, you can use the bonus and enjoy all that the bookmaker/casino has to offer.

Bonus code sign upBonus code sign up 2

What is a promo/ bonus/ promotional code?

We mentioned above a promo/bonus or promotional code. If you’re new to the online casino, we’re here to explain every detail to you. That includes telling you how to activate the betting new customer offer.

The promo code is used by a large number of online gambling platforms. Customers use it to activate the bonus. It’s a combination of different letters and numbers. Usually, you can insert the promo code in a special field reserved for it during registration. These codes are unique for every bookmaker/ casino online.

However, keep in mind that the online bookmakers and casinos can have different promotional codes. So, just make sure you double check the code before using it to activate the betting new customer offers.

Sometimes, online gambling platforms can have special bonuses for their partners. So before you claim one, carefully read the details, as the welcome offer and the promo code might be different than the regular one you can find on the website. However, we’re sure you’ll find a sign up bonus that will suit your needs.

List of all our promo codes:

Casino Welcome Bonus

Majority of online gambling platforms concentrates on online bookmakers because that’s the industry that has been growing fastly, especially in the past few years. However, the recent success of online casinos has pushed the brands to work more on their casino offers. That includes the variety of games they offer and, of course, welcome bonuses.

Here, we will focus mainly on the types of casino welcome bonuses you’ll be able to receive. So, let’s explain these welcome bonuses: free spins and free play bonus. Apart from the bonuses we mentioned above, the no deposit and the matched casino deposit bonus, there are others that are made especially for casino players.

One piece of advice – always keep an eye out for the wagering requirements. Almost every bonus has them, so make sure you meet them. Otherwise, you could end up without a casino welcome bonus.

Casino Free Spins Bonus

This casino welcome bonus is one of the most popular ones. Online casino platforms can offer a welcome bonus that consists only of Free Spins, or they can go along a deposit bonus.

If you’d like to try out casino games, this welcome bonus will be the best option. Casinos can offer Free Spins for a specific game of slots, or you can use it on a game of your own choosing.

Casino Free Play Bonus

This type of casino welcome bonus can be very useful. The Free play bonus provides you with a certain amount as your starting balance, and it lasts for a limited period of time. After it expires, everything that’s over your starting balance will be considered as winnings which can be withdrawn.

Just like with Free Spins, always check if there are wagering requirements, a minimum deposit or a maximum cashout. You can always find that info by reading Terms and Conditions of the casino welcome bonus.

Betting Sign Up Offers

Most of the attention in the iGaming industry goes to online bookmakers. With millions of users, every aspect of an online betting platform needs to be well thought through. And in order to keep that number on the rise, the betting new customer offers are becoming more competitive.

As you’ll see, online bookmakers usually offer these sports-related bonuses: matched stake, free bets, etc. Let’s see how each of them works.

Matched Stake Bonus

This might be the most common bookies sign up offer. It goes like this: you open an account, place a bet and the bookmaker will match the stake of your bet, doubling it. You can run into certain requirements, and they are usually in terms of the minimum/maximum stake of your bet.

Free Bet Bonus

Free bets might remind you of the Matched Stake bonus, but the difference is that you get a predetermined amount of bonus money for your free bets, not the same as the one that will match your stake.

But, the process is the same, create an account, place a bet and you’ll get a certain amount for free bets. The usual restrictions you’ll come across with free bets are the minimum odds required when you’re placing your bet. But the odds are not the same with every bookmaker, so conduct a small research to find the one that offers the best odds.

Risk-free Bet Bonus

The risk-free bets are the newest addition to the betting new customer offers. Essentially, you place a bet, and if you happen to lose, the bookmaker will refund your initial stake. Even though you get this bonus only if you lose, these types of betting sign up offers allow you to try other, riskier bets.

Remember there is never such a thing as a truly ‘risk-free’ bet. Every bookmaker sign up offer has specific requirements regarding the odds, minimum/maximum stake and they are often time-limited. So make sure you go through all the Terms and Conditions before claiming the bonus, just to determine if you can meet all of them.

Betting New Customer Offers: Summary

After mentioning all these types of welcome offers, you will certainly want to try some of them out. It was up to us to inform you of all existing types of betting new customer offers and casino welcome bonuses. However, it is up to you to explore, check them out and find the one you like the best.

Remember that this industry is extremely competitive, and every online bookmaker and casino tries to beat the competition and get to the top of the list. That means you’ll definitely run into some interesting welcome offers while you’re searching for the best one.
In the table below you can see some Pros and Cons of the betting new customer offers.

What we like about betting new customer offers What we don’t like about betting new customer offers
A variety of them to choose from Sign up offers require your personal info
A large number of sports and casino games to try Often geo-restricted
You can access bonuses at all times

*Please note – Our star ratings are based on our personal opinion of the bookmakers we work with. We also take customer feedback into account in our rankings.

Bonus codes for betting
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