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New UK customers receive a £30 welcome bonus when using the Unibet bonus code CPUK-20 and can take advantage of special offers for casino, bingo and poker products. Unibet offers cashback promotions on the Premier League, Champions League and La Liga.


As a new or existing customer you can also qualify for a £10 free bet that can be used on in-play football markets. Unibet is offering this promotion for selected fixtures. Best yet, it can be used in conjunction with the Unibet bonus code.

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Unibet Bonus Code

The Unibet bonus code is CPUK-20. Receive a £30 welcome bonus when using this bonus code.

TermsBonus Offer
Bonus amount£30
Bonus typeFree Bet
Minimum deposit£10
Wagering requirementsx3
Odds requirements2/5 (1.4) or higher
In-play bonus amount£10

Unibet Bonus code verified on Wednesday, June 28th 2017.


Unibet offers many daily and ongoing promotions and competitions for casino players including Instant Cash Card Rewards. There is the Unibet Open £10,000 Slots Championship and Unibet Open £15,000 Casino Challenge. Other promotions are known as Sunday Funday, £700 Cash Drops available every Tuesday, Daily Casino Tournaments, Wednesday Cash-Drop and Friday Free-Spins.


Unibet offers three main promotions for bingo players which are described as £6,000 Lucky Numbers, Weekly £1,000 Escalator Jackpots, Try Unibet Bingo for Free – Win Real Money. Customers can gain exclusive access to a Private Room and exclusive games and a £250 fixed jackpot.


Unibet provides poker players with ongoing and limited time opportunities to take advantage of an extensive range of promotions. There is a Welcome to Poker Week,

Unibet UK Poker Autumn Challenge and Unibet Open Antwerp. Customers can win £1,000,000 in Cash. Other deals include a September Mission for real-money and prizes, Sportsbook Freeroll, Freeroll Frenzy, Jackpot Tournaments and Double Trouble.


There UK website can be found by entering www.unibet.co.uk into your browser. Once entered, UK customers can take advantage of a £30 welcome offer when you sign up with the Unibet bonus code. Players are directed to a homepage which features a horizontal main menu that provides navigation to the product areas of sports, Unibet casino, live casino, games, bingo, poker, Unibet mobile and special offers. New sign-ups begin by clicking on a yellow box including the word ‘Register’.

The next steps are to choose language or country, enter personal details and specify currency which is Euro by default. New customers then enter a username and password which must be at least 8 characters long and not contain name, username or date of birth.

Finally, members answer a security question and accept or not the bonus offer by entering the bonus code. Once the account has been confirmed customers can deposit funds and begin to gamble. Existing customers are prompted to enter their Username and Password and then login. There is a procedure to replace lost passwords which involves Unibet sending instructions to reset the password.

Promotions and Conditions

At the time of writing the US Open tennis championships were taking place and Unibet had two specific event promotions running at the same time. In-play bettors can win a share of €1,000 of bonus money and customers can take advantage of a risk free bet of €5 by placing 4 live bets. Customers have a chance to win a place at Unibet’s Live Betting Championships by placing live bets during the qualifiers. UK customers can also receive £50 back in cash for specific offers relating to horse racing.

Unibet also offer the following long-running promotions for new and existing customers:

Sports Bonus

£30 Welcome Offer

The stake is refunded if the first bet loses up to £30 in bonus money. This bonus money must be bet three times before a withdrawal is allowed and only bets at odds of 1.4 or higher count. There is a bonus validity period of 30 days but combined live and pre-match bets do not count.

Get a £50 cash refund with 90+

The offer is valid for the Premier League, Champions League and La Liga. It applies to losing Correct Score, Halftime/Fulltime, First Goalscorer and Last Goalscorer bets. Up to £50 will be refunded if a goal is scored after the 90th minute. Opt-in required and goal details to be verified by UEFA, Premier League and Liga BBVA.

Get £20 for each friend you refer

£20 cash is given for every new customer introduced to Unibet. Customers must activate Unibet Refer A Friend Program. The friend then registers and deposits but must wagering requirements. There is a maximum of 5 friends per customer and the bonus can be used for sports and casino.

European Football Acca Insurance

The offer applies to Champions League and Europa League matches. It involves any £10 accumulators on four matches covering the 1X2 market with stakes returned if one team does not oblige. Customers must opt-in to this offer and the multiple must have minimum combined odds of 2/1 or 3.00.

2/1 £10 In-Play Bonus

Unibet is running special in-play offers for certain games of football. For any single in-play bets at odds of 2/1 or higher, Unibet will credit your account with a £10 free bet that can also be used in-play.

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Basic Facts

  • Company Name: Unibet Group plc
  • Postal Address: c/o Camilleri Preziosi, Level 2, Valletta Buidings, South Street, Valletta VLT11, Malta
  • Founded: 1997
  • Model: Entertainment and gaming experience and the delivery of shareholder value
  • Licenses: Malta, Italy, Denmark, France, Belgium, Estonia, UK and Australia.
  • Languages: Nordic, Central and Western Europe, Southern Europe, Eastern Europe, Baltics and Oceania
  • Currency: Euro, GB pound and 11 other European currencies.
  • Restricted countries: US players not accepted.
  • Markets: UK, Europe and Australasia. Online gambling and via mobile phones and digital TV
  • Services: Sports, casino, live casino, games, bingo, poker, live betting, live scores and statistics

About Unibet

Unibet is one of the key players in the European online betting sector and provides services for wagering on sports, casino, games, bingo and poker. The company claim to have more than 10 million registrations from a global audience. They are regulated in several countries and play an active role in the European Betting & Gaming Association. Unibet have developed a fresh and award-winning Player Safety Early Detection System (PS-EDS) which shows a commitment to secure and responsible gambling.

Sports and Markets

‘Sports’ is the first option on the main navigation bar on the Home Page of the UK version of the Unibet website. Shortcuts are displayed in the sports section to the main betting opportunities of the day so the markets in this section vary each day.

Below this list is a list of sports. This menu is arranged with football at the top as the vast majority of markets are for this sport followed by four further popular betting sports: tennis, golf, cricket and rugby union.

Twenty-five categories are listed in alphabet order in the areas of sports, non-sports, politics and E-Sports. The main sports page also displays the most popular bets and upcoming events in the main betting sports.

The most prominent betting sports include the following leagues and markets:


Football leagues are arranged with the main ongoing tournaments listed at the top of the menu followed by leagues in about 40 countries, including the major soccer playing nations in Europe and South America. The number of markets within each country are displayed and England is by far the most popular territory in this context. Nine leagues and competitions are featured under the menu option of England and the Premier League is by some way the most comprehensively covered.

For each specific match the date and kick-off time is displayed and the odds in the 1X2 market. For each match there is a link to statistics and up to 200 additional markets under the headings: Match, Double Chance, Both Teams to Score, Half Time, Half Time/Full Time, Full Time, Half, Asian Lines, Goal Scorer, Player Goals, Player Cards, Player Post or Crossbar, Scorecast/Wincast and Match Events.


Tennis appears below football at the top of the sports menu which suggests it is the second most popular for betting even though other sports have more leagues and markets. Odds are available for the ATP and WTA Tours, Challenger events and the Davis Cup and Federation Cup. At the time of writing the US Open was taking place, the fourth and final major of the year. The spread of markets is comparable for the men’s and women’s game and some doubles matches are covered.

Unibet features 2 way odds for tennis matches taking place on the current day and the following day. The date and time for each match is displayed, the competing players and odds for the match, handicap and total.

There is a link to relevant player form and head-to-head statistics and up to 20 additional markets titled as Most Popular, Match, First Set, Stat Bets and Second Set.


Golf is the next sport listed in the sports menu and this is a very popular betting sport in the UK but less so around the rest of Europe. The review was written ahead of the final round of a tournament on the US PGA Tour so there were no odds for European events.

Before each tournament on the main tours begins Unibet offers UK customers a decent selection of markets including outright, top 5, 18 hole match bets and 72 hole match bets. The site also included outright odds to win the Ryder Cup and to win the Solheim Cup.

Outright odds to win the tournament and finish in the top 5 are updated after each round and 2 ball 18 hole match bets also appear.


Cricket is another popular betting sport for UK customers that does not attract a great deal of interest throughout the rest of Europe. Odds are listed for domestic cricket in England and international cricket tournaments.

For each match the win odds are displayed and a link to statistics and up to 75 additional markets grouped under the headings Most Popular, Match Events, Totals

1st Ball/1st Over, Fifty/Century, Dismissals, Player Runs, Player Wickets, Top Batsman, Top Bowler and Player Specials.

Rugby Union  

The fifth and final sport in the list of highlighted sports is rugby union, another popular betting sport in the UK and some parts of the rest of Europe. When the site was reviewed the Rugby Union World Cup was about to begin and Unibet offered win and handicap odds for the early matches.

The site also offers markets for several domestic and international tournaments including World Cup Tournament Bets, English Premiership and RFU Championship, European Challenge Cup, European Champions Cup, Pro D2 and Top 14 in France and ITM Cup. Other rugby union categories are for the Lions Tour, Currie Cup and Six Nations Championship and season bets are covered.

Live Betting

There is a box on the sports page which displays the words ‘Live Betting’. Live betting events are shown on the screen under the headings of highlighted, streamed, just started and upcoming events. In most cases the 1X2 market is shown for each match.

There are most live events for football but other sports featured include tennis, golf, cricket, basketball, cycling, handball and volleyball. Live streaming is available and odds are updated constantly as the event develops. The relevant half or quarter is displayed, as well as the time elapsed and most recent score.

Customers are advised that there are delays in updating scores and transmissions are behind the actual stage of the action.


Unibet Mobile

The Unibet mobile app allows customers to play instantly on the mobile site. The full range of sports betting, casino, poker and bingo products are available through the www.unibet.co.uk URL for mobile devices. Each type of product has a specific app and additional features can be downloaded for iPhone, iPad, Android and Windows 8 platforms. The apps offer easy navigation, mobile specific promotions and the facility to use desktop funds on mobile devices. There is a dedicated FAQ section for specific mobile issues.


Unibet Casino

The Unibet casino product navigation bar appears near the top of the casino Home Page. Above the menu is a drop-down menu for highest wins of all-time and a list of overall favourites that is created by the customer. Casino games can be selected from the categories of Unibet Picks, All Games, New Games, Jackpots and Exclusives.

The name and a relevant graphic is shown for the most popular casino games. The most popular options are promoted with a larger graphic than that for the regular games. Current promotions are listed on the right hand of the screen. Top winners and jackpots and related totals also appear on the casino Home Page.

Live Casino

The purpose of the Unibet live casino is to present an experience that is more akin to a bricks and mortar casino. Live dealers are featured under the names of Casino Grande and Casino Royale. The following casino games can be played live with an actual person dealing the cards or spinning the wheel:


Forty-eight games are offered by Unibet on the UK website. The games are categorised as all games, scratch, lottery, arcade and slots. Above this menu is a drop-down menu for highest wins of all-time and a list of overall favourites that is created by the customer.


The bingo Home Page features a drop-down menu for highest wins of all-time and a list of overall favourites that is created by the customer. Bingo games are listed under the headings of new bingo, loyalty and jackpots. The total jackpot and jackpots for individual bingo games are shown and both types of jackpot are being constantly updated. The amounts for progressive jackpots also feature prominently.


The main poker menu has options for Getting Started, Features, Challenges, Tournaments, Unibet Open, Leaderboards and News.

Players are prompted to down load the poker software or play the instant play version in a browser. Customers have easy access to the poker lobby. Users can be recognised for their playing achievements, create an identity and be rewarded for good playing and meeting challenges.  The poker welcome offer, ongoing offers and poker updates are displayed on the right hand side of the poker Home Page.

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Customer Support

  • Email: info-uk@unibetsupport.com. Average response time of 2 hours 30 seconds.
  • Unibet Live Chat: 24/7 with average response time of 2 minutes.
  • Telephone support: 0808 1686635. Average response time of 15 seconds.
  • No Fax support.
  • Post: Postal address available.
  • No email form for account queries.


Secure payments can be made using VISA and Mastercard credit and debit cards, several e-wallets and bank transfers.Money management is available to deposit money, withdraw money, view balances, locate money and Set a deposit limit. There is a dedicated FAQ section for specific banking issues.

About Unibet

Unibet is publically-listed on the NASDAQ OMX Nordic Exchange and have premises around the world but with a main focus on Europe, including Sweden, Malta and the United Kingdom. The organisation’s commitment to safety and responsibility is reflected in involvement in European based betting associations and the development of PS-EDS. Unibet have a dedicated security department that focuses on identifying suspicious gambling patterns and enhances their reputation for providing safe and secure entertainment in the gaming sector.


Unibet has won industry awards in 2015 for its online sports betting product so is an attractive option for affiliates. Affiliate websites can sign up and enjoy the benefits of a dedicated platform and support team. Associated sites can earn commission for referrals to Unibet and Maria products that are targeted at female customers.

Unibet can offer the following benefits to affiliates:

Unibet can offer many benefits to affiliates. The company has a real understanding of affiliate marketing. They offer a wide range of reward plans including net revenue share, CPA and a combination of both schemes. There is a tiered revenue share plan and Commission booster and sub-affiliate commission. News and promotions are aimed at helping affiliates refer players in addition to marketing tools to promote brands and customised marketing materials.

Archived features linked to leading brands can be used to promote the corporate identity and each product within the Unibet range. Affiliate information available in 19 European languages for multiple products covering the Unibet and Maria brands.

All transactions are based on monthly performance.


Unibet has a dedicated UK betting site but in fact is the largest Swedish owned bookmaker in Europe. They offer a decent service and have a respectable name. Unibet has over 10 million customers and offer a full range of products in the areas of sports betting, casino, poker, bingo and games.

Customers are located in over 100 countries and the company is quoted on the Nordic Stock Exchange, which is a testimony to the organisation’s reliability. Unibet have won industry awards for their sportsbook in a competitive sector.

Unibet customer support offers help in several languages and prompt response times to contact via email, Live Chat and telephone.  The comprehend FAQ compensates for an email service that is not as fast as some of the competition. Emails can be sent in over 20 European languages. Payment and deposit options include all the major methods.

Unibet will not always offer the best odds but generally the margins are acceptable. The live betting facility is easy to use and effective. The site is pleasing on the eye and effective. Live streaming, a comprehensive offer and good odds are the highlights of a competent and reliable service.