Home » William Hill Promo Code February 2024

William Hill Promo Code April 2024

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Updated on

Validated on

20 Apr 2024

Bet £10 Get £30, Credited as 3 x £10 bets
United Kingdom

Valid in

United Kingdom
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18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

The William Hill promo code is P40 and gives new users the chance to collect £40 in free bets. First deposits and bets must be a minimum of £10 and on odds of 1/2 (1.5). Below, we’ll run through the offer details including how to sign up, deposit options and how it compares to other betting sign up offers.

William Hill Bonus Code Details

The William Hill bonus offer amount depends on how you’re finding us. If you’re on a mobile or tablet, then you’ll be eligible for £40 in free bets. But if you’re on a desktop/laptop, the offer will be lower at £30. We’ve listed the important terms and conditions below to help you qualify for the offer.

Terms And Conditions

  • Register using a mobile or tablet using the P40 promo code
  • Minimum stake of £10 on first bets
  • Minimum odds of 1/2 (1.5) on first bets
  • First deposits should not be made using PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.
  • Bonuses will be credited as four £10 free bets
  • This offer is only available to UK residents
william hill bonus code offer
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

How To Sign Up On William Hill

How Does The William Hill Promo Code Compare?

William Hill’s offer is a strong one compared to some of their bookmaking competitors, and it’s good to see them offering a sizeable amount in free bets to new customers that sign up and meet the qualifying criteria entailed within their welcome offer.

With £40 in free bets on offer, William Hill are offering more than the LiveScore Bet bonus code, Sky Bet signup offer and the Coral promo code. With some of those being noticeable names within the betting industry, it’s understandable as to why William Hill’s sign-up offer is so popular.

Their qualifying criteria is relatively easy to meet as well, as you’re only wagering funds of £10 within the qualifying bet, and with a site that offers a considerable depth within their betting markets on popular leagues such as the Premier League, you won’t struggle for selections to bet on with the free bets.

William Hill
Bet £10 Get £30, Credited as 3 x £10 bets
  • Great All-Round Operator
  • Well Established & Trustworthy
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
LiveScore Bet
Bet £10 get £20 in free bets
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*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ T&Cs apply

William Hill Existing Customer Offers

William Hill are among the best when it comes to existing customer promotions, as this well-experienced bookmaker has you covered with plenty of offers throughout the year. Below, we’ll take you through the best of what this operator has to offer their existing customers.

Acca Club

You have the chance to earn a £5 free bet on a weekly basis through William Hill’s Acca Club. Simply wager funds of £20 each week on an accumulator bet with minimum odds of 3/1, and you’ll be credited with the £5 in free bets at the start of each week.

Scratch of the Day

You can win free bets, bonuses, and exclusive offers to use on William Hill through their Scratch of the Day promotion. It’s a free-to-play game which is available to existing customers each day.

It isn’t a guarantee that you’ll receive a prize each day, but if you’re lucky, you could win some great prizes to use on their site.

Free or 4

William Hill’s Free or 4 game is a hugely popular existing customer offer, especially since it’s another free-to-play game each week. Simply predict correctly six matches that will have three or four goals in, and you’ll win £200 in free bets if you predict the games correctly.

Alternatively, if you predict five out of the six matches correctly, then you’ll receive £5 in free bets or a £1 free bet if you predict four out of six matches with three or four goals in correctly.

Best Odds Guaranteed

This is a popular horse racing promotion which allows punters to receive the best odds possible on their horse racing selections. Providing that you’ve placed your bet after 9 am on the day of the selected race, you’ll be eligible for this promotion. Below, you’ll find an example of the BOG promotion being in place.

You place a bet on a horse at odds of 5/1. The horse’s odds shorten into 3/1 by the time of the race starting. The horse then wins the race, which means you’d be paid out at the higher odds of 5/1.
You place a bet on a horse at odds of 5/1. The horse’s odds drift out to 10/1 by the time of the race starting. The horse then wins the race, which means you’d be paid out at the higher odds of 10/1, regardless of the price in which you backed the horse at.

Price Boosts

Punters are always looking for value within their betting selections, as they’ll want to maximise their potential returns from a bet. William Hill offers price boosts on certain betting selections chosen by the operator, which can provide punters with value for their money.

An example of a price boost being in place on William Hill can be pictured on this page.

There are a number of payment options for customers on William Hill, whether it’s to deposit or withdraw funds. The following options are available to customers.

William Hill’s Performance At The UK Bookmaker Awards 2023

BonusCodeBets has access to the data gathered at the UK Bookmaker Awards, which has been collected through large-scale surveys with punters in the UK, which determines which bookmakers are the best in certain categories that feature at the awards ceremony.

Therefore, you can rest assured that the information found on this page is reliable, accurate, and relatable, as the ranking system is based on how punters voted each bookmaker in certain areas. William Hill are a well-established bookmaker in the betting industry, and it won’t be at all surprising to see them ranked highly in plenty of different categories.

William Hill came second for market selection, and with the data for that particular category being covered on bookmakers’ football betting markets, they’re a great choice when it comes to football betting. They also finished inside the top-five for Best Betting Experience, which takes into account certain features such as live-streaming options, mobile app, and ease of use. Below, you’ll find a full review of where William Hill finished in each category at the 2023 UK Bookmaker Awards.

CategoryWilliam Hill Rank
Football Odds19th
Horse Racing Odds7th
Betting Experience4th
Customer Service19th
Welcome Bonus9th
Market Selection2nd

Deposit Methods

MethodProcessing TimeMinMax
Master CardInstant£5N/A
William Hill CashDirectInstant£10N/A
Fast Bank TransferInstant£10N/A
Apple PayInstant£10N/A
Bank TransferInstant£10N/A

Withdrawal Methods

MethodProcessing TimeMinMax
Visa1 – 3 Working Days£5N/A
Visa DirectWithin 4 Hours£5N/A
Master Card1 – 3 Working Days£5N/A
PayPalWithin 24 Hours£10N/A
NetellerWithin 24 Hours£10N/A
William Hill CashDirectInstant£10N/A
SkrillWithin 24 Hours£10N/A
Bank Transfer3 – 5 Working Days£10N/A

William Hill Safer Gambling

William Hill prioritizes safer gambling and offers a diverse range of tools through a dedicated section on their website. These tools include:

  1. Deposit Limits: William Hill provides users with the option to set deposit limits, allowing them to control and manage their gambling expenditures effectively. This feature promotes responsible spending habits.
  2. Product Blocking: Users have the ability to block specific products or types of gambling activities through William Hill’s tool. This empowers individuals to customize their gambling experience according to their preferences and needs.
  3. Session Time Reminders: William Hill implements session time reminders to help users maintain a healthy balance in their gambling activities. These reminders serve as prompts to manage the time spent on the site and encourage responsible gambling behavior.
  4. Short Time Out: In support of responsible gambling practices, William Hill offers a Short Time Out feature. Users can temporarily suspend their account activity for a brief period, allowing for a necessary break without permanently closing their account.
  5. Self-Exclusion: William Hill understands the importance of self-regulation and provides a Self-Exclusion feature. Users can voluntarily exclude themselves from accessing their account and engaging in gambling activities for a specified duration, promoting responsible gambling habits.
  6. Account Closure: For individuals seeking a more permanent solution, William Hill offers the option of account closure. This allows users to close their account if they feel it necessary for their well-being.

With this impressive selection of safer gambling tools and their dedicated focus on the topic, it comes as no surprise that William Hill is highly regarded in the industry. As one of the leading betting sites for safer gambling, they are continuously innovating and introducing new tools to further enhance user protection and responsible gambling practices. Find out more on William Hill’s safer gambling.

William Hill Promo Code Review

William Hill is one of the most trusted names in the online betting community. The width and breadth of its market mean that it has everything for the newbie bettor as well as the experienced punters. Moreover, the sheer amount of sports on offer is simply staggering and the markets available within them will satiate even the most specific tastes.

Dedicated areas of the site cater to those who prefer Vegas table action, Macau, casino games, slots, scratch cards, Bingo, virtual games and all manner of poker, baccarat and roulette options. This and all the Financial markets, novelty bets and E-sports make William Hill the perfect bookmaker for all your betting needs.

Constantly innovating, offering an in-house radio station, a podcast and quality advice from top tipsters, William Hill gives their customers all the assistance they need in picking the bet that’s right for them. With generous promotional offers, along with an impressive mobile app and customer service, you’d struggle to find a much better bookmaker than William Hill.

One of the slight negatives with this operator is that their odds could be better value, which is something they should potentially look to improve in the near future, especially ahead of major events in the sporting calendar such as the Cheltenham Festival, Grand National, Wimbledon, The Ashes, and World Cup.


Bonus Code Offer

Mobile App


  • Great sign-up offer
  • Well-established bookmaker
  • Existing customer promotions
  • Competitiveness of odds could be better
  • Range of payment options available could be improved

About The Author – Jacob Potter

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William Hill Promo Code FAQ

Yes, the William Hill code for mobile is p40 and gives new customers £40 when you deposit and place your first wager of £10.

You can claim the William Hill promo code when you sign up for a new account. When creating a new account you must be sure to enter the bonus code in the correct field and make a minimum deposit if required.

Along with the new customer offer, William Hill has a wide variety of games for existing players. They regularly offer bonuses and prizes to poker and casino players.

Other products including William Hill Vegas and William Hill Sports offer bonuses to loyal players.