At BonusCodeBets, we examine the latest betting sign-up offers and free bets. We achieve this by utilising the UK Bookmaker Awards, which gathers data and user feedback to rank UK betting sites. Below, you’ll find the best betting offers and casino sites, which takes into account factors including bonus size, wagering requirements, and more. Check out our review pages, as we cover each betting site in detail.
- Winner of best welcome offer at the 2023 Bookmaker Awards
- Award winning mobile app
- Second for Best Welcome Offer at UK Bookmaker Awards
- In-depth statistical-based betting markets available
- Free-to-play games such as Beat The Drop & Wonder Wheel
- Super Sub offer means player bets will stand for player being subbed on
- LadBucks existing customer offer
- Great live-streaming service available
- Double Delight & Hat-Trick Hero promotions offer great value on player bets
- Welcome offer offers sizeable bonus compared to other bookmakers
- Great Selection Of Existing Customer Offers
- Plenty of banking options available across their site
- Player props such as player passes available to wager funds on
- Award-winning betting exchange available
- Low Commission Rates
- Betting exchange offers alternative angle to betting
- Third for Best Customer Service at UK Bookmaker Awards
- Acca Loyalty promotion for existing customers
- Welcome Offer has sizeable amount of free bets available
- Within top-five for Best Customer Service at UK Bookmaker Awards
- Second in Best Sports Bookmaker: Players Choice at UK Bookmaker Awards
- Eye-catching mobile app
- BV Loyalty Club offers regular incentives for existing customers
- Lucky Dip promotion isn’t offered by many other operators
- Sky Bet Club offers weekly rewards including free spins and free bets
- Second for Best User Experience at UK Bookmaker Awards
- Longer Time To Use Free Bets from Welcome Offer
- Boostiton promotion can offer sizeable percentage boost on multiples
- Low commission rates
- Eye-catching Betting Exchange
- Voted Best Customer Service at UK Bookmaker Awards
- Virgin Bet Fives offers weekly cash prizes
- Fantastic range of existing customer offers available
- Plenty of payment options including e-wallets useable on Jeffbet
- Winner in Best Football Odds category at UK Bookmaker Awards
- SBK Betting Podcast available on a weekly basis
- Horse Racing Specialist
- Stayers Club is one of many existing customer offers available
- Acca Boost promotion provides more value in multiples
- £5,000 Correct Score Jackpot promotion
- Plenty of depth within statistical-based Premier League betting markets
- Kwiffed odds provide excellent value for money
- Plenty of safer gambling tools accessible
- Great Squads game for existing customers
- Easy to use site with everything clearly displayed
- Superior Customer Service
- Spread betting accessible via betting exchange
- Sports betting blog available on daily basis
- Brilliant range of casino games across their site
- Plenty of payment options accessible including e-wallets
What are Bonus Codes?
Bonus codes are typically used within sign-up offers from bookmakers, and some are still seen on betting sites in the UK nowadays. Some betting sites require you to enter a bonus code to obtain the bonus/free bets on offer from within a welcome bonus. Simply enter the bonus code related to the sign-up offer, meet the qualifying criteria attached to the bonus, and you’ll be on your way to receiving the free bets on offer from the specific betting site. Bonus codes are also used so that companies can keep track of the success of marketing campaigns that involve a specific bonus code.
Some bonus codes don’t need to be entered when signing up to some betting sites, as you’ll simply need to just meet the qualifying criteria attached to the sign-up offer. It’s well worth checking out the terms and conditions attached to each offer, as they can vary for various bookmakers.
How do Bonus Codes work?
You’ll be required to enter a bonus code in the registration form when signing up to your chosen bookmaker. It might also be labelled as promo code, which is the same as a bonus code. Enter the bonus code into the relevant field, and once you’ve done that, you’ll need to place the qualifying bet attached to the sign-up offer, before being awarded the free bets/bonus on offer from your chosen betting site.
Betting Sites with a New Customer Bonus Code
| UK Betting Sites | Bonus Code | Bonus Offer |
| bet365 | BIGBET | Bet £10 & Get £50 in Free Bets |
| Paddy Power | YSKARZ | Get £20 in free bets when you place a £5 bet |
| Betfred | BETFRED50 | £50 in free bets when you bet £10 |
| PokerStars | STARS400 | Get a 100% bonus up to £400 |
*bet365 bonus code offer T&Cs: Bet £10 & Get £50 in Free Bets for new customers at bet365.
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
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Best Free Bets & Sign Up Offers – December 2024
William Hill Sign Up Offer
William Hill are a household name in the betting industry, and they’ve got an impressive welcome bonus on offer for new customers. With the William Hill bonus code, you won't be disappointed with the potential of this sign-up offer. You can get £40 in free bets when you deposit £10 and wager those funds on a betting selection with minimum odds of 1/2 (1.50). Once that qualifying bet has been settled, regardless of the outcome, you'll be credited with free bets from William Hill. It's important that you sign up via their mobile app, as this is a mobile-exclusive offer that isn't available on the desktop version of their site. There isn't many other operators in the industry that offer more in terms of free bets within their sign-up offer than William Hill, so they're well-worth signing up to.
- Mobile exclusive offer.
- Sizeable amount in free bets.
- Certain payment methods not eligible for sign-up offer.
Ladbrokes Sign Up Offer
With the Ladbrokes bonus code , you can get £20 in free bets when you deposit and wager funds of just £5, which is an eye-catching sign-up offer for customers that aren’t keen on depositing a sizeable amount of funds into their account when first signing up. The qualifying bet is lower than the majority of other betting sites in the industry, which is the main incentive to potential new customers. There are areas for improvement within their sign-up offer though, as the free bets are only available to use on selected sportsbook markets, which is something that isn't the case with their competitors. Payment restrictions are in place with the qualifying deposit though, so be sure to read through the terms and conditions of the welcome bonus.
- Sign-up offer requires a small qualifying wager
- Qualifying bet can be made within 14 days of signing up
- Free bets only useable on selected sportsbook markets
- Selected payment methods not eligible for sign-up offer
Sky Bet Sign Up Offer
he Sky Bet sign-up offer is a generous one across all of Sky’s platforms, which means there’s something there for all of their customers, especially when they have separate offers for their sportsbook, bingo, poker, and casino players.
- There’s A Great Coverage Of Offers Across Their Different Betting Areas
- Excellent Customer Support
- Lots Of Games For Existing Customers Such As Super 6
- Website Can Be Confusing At Times
Unibet Sign Up Offer
Unibet catch the eye for all the right reasons, and with the Unibet bonus code , you’ll have access to their impressive sign-up offer as a new customer. They're giving their bettors the chance to get their money back up to £40 as a free bet when they wager funds on a selection with minimum odds of 1/1 (2.0). Once that qualifying bet has concluded, you'll be credited with the free bets, and the casino bonus, which is included within this offer. However, it's worth remembering that the casino bonus has to be wagered a considerable amount of times before a withdrawal can take place, which is certainly a negative of that bonus.
- Casino bonus attached with sportsbook offer.
- Bet Builder bets eligible for sign-up offer.
- Large wagering requirements for casino bonus.
- Free bet bonus depends on qualifying bet
Parimatch Sign Up Offer
Parimatch are one of the newer betting sites in this list, but that isn’t too say that they’re not worthy of a mention here. They have you covered with a relatively strong sign-up offer which is in line with many of the other leading UK betting sites. With the Parimatch bonus code , you can £20 in free bets when you meet their qualifying criteria, which is to deposit and wager funds of at least £10 on a selection with minimum odds of 1/1 (2.0). You should also remember that the original deposit should be made using a Visa Debit/Mastercard/Maestro payment method, as other options won't be eligible towards this bonus.
- Range of options to place qualifying bet on.
- Low qualifying deposit.
- Qualifying bet odds are hefty compared to other sites.
- Verification process towards placing first bet can be lengthy.
LiveScore Bet Sign Up Offer
They may be one of the newer sites on our list, but LiveScore Bet are moving up to compete with the big sites. They have a great site, and with a strong sign-up offer which is in line with many other betting sites But let’s focus on the LiveScore Bet welcome offer. The bet £10 get £20 could be better in terms of free bets. Other sites, such as bet365 and BetVictor offer more, but it’s not all bad. The offer is pretty easy to qualify for. Simply place your first bet of £10 on any sport at odds of 1/2 and you’re on your way. Easy! One of the only issues we had with LiveScore Bet sign-up offer is that each-way bets that accumulate to the value of the qualifying criteria don't count towards the qualifying bet.
- Qualifying bet minimum odds are small.
- Range of sport options to use free bets on.
- Free bets amount could be better compared to competitors.
- Each-way bets accumulating to £10 don’t count towards this offer.
Coral Sign Up Offer
With the Coral bonus code , you can claim a £20 free bets when you deposit and wager funds £5 on a selection with minimum odds of 1/2 (1.50), which is a smaller minimum odds requirement than what the BetVictor, Unibet, and Betfred offers require. The qualifying bet is half of what the majority of other betting sites require you to place as well, so it's worth signing up to Coral. E-wallets aren't eligible towards this promotion though, which is a slight negative, as some punters using those methods to deposit funds into their betting accounts could go elsewhere.
- Small qualifying deposit.
- Qualifying bet can be placed within 14 days of signing up.
- Relatively small amount of free bets on offer.
- E-wallets deposits not eligible towards welcome bonus.
The Upside To Sign Up Welcome Offers
You will have more money to play with
- Potentially start with additional money to play with at chosen bookmaker
- Take advantage of our unique bonuses i.e. Unibet bonus offer (T&Cs apply)
- Be able to try a wider range of bets
Our bonus codes guarantee you our support as you can
- Read about the wager requirements in our reviews
- Contact our chat with questions about bonus codes
- Order a pizza on our costs if a bonus code does not work
Requirements
Requirements which can be hard to fulfil
- In terms of wagering requirements to fulfil the bonus
- In terms of the type of bets you need to play on
- In terms of the minimum odds that are required
Wager risk and challenges
- Risk of betting more often as equipped with more money
- Tendency to choose more risky bets than usual
- Losing money faster when not fulfilling the wager requirements
Our Weekly Recommended Betting Offer – £20 In Free Bets With Ladbrokes
Meet The Team
Jacob Potter
I’ve been engaged in online sports betting for nearly a decade now, accumulating a wealth of knowledge about betting platforms throughout the UK. Whether you’re interested in well-established giants like bet365, Sky Bet, and William Hill, or the newer entrants to the scene like BetMGM, talkSPORT BET, or 21LuckyBet, I’ve got your comprehensive guide to these platforms.
My time is often dedicated to meticulously comparing various bookmakers, ensuring that the information I provide about the top betting sites is rooted in the insights of an experienced bettor.
You’ll discover a wealth of detailed information about each bookmaker, including a thorough exploration of their strengths and weaknesses based on my extensive experience using these betting sites.
Luke Weaser-Seychell
I have been involved in sports betting for 5 years so have learnt plenty about UK betting sites during this time. Primarily I’ve focused on betting sites like Sky Bet, bet365 and Paddy Power, but I’ve also researched and gained a wealth of knowledge on newer betting sites like Betano. My work on BonusCodeBets is dedicated to finding all the best new and existing customer offers, whilst providing all the information you need to know in order to bet on any betting site. I provide dedicated guides and tips as well, helping you have more research around selected markets in sports like football, rugby, cricket and NFL.
How we pick the best betting offers & free bets
There are many things to look out for when choosing the best betting offer for you as a new customer. It might be a decision that you struggle with due to the wide range of betting offers available across the bookmaking industry. Below, we’ve listed some tips to consider when choosing the best betting offers.
- Low deposits – For any sign-up offer, you won’t want to be spending too much of your own money on the first deposit, especially if you’re potentially just cancelling out any potential profit through wagering requirements.
- Sizeable bonus amounts – This is relatively self-explanatory, as the higher bonus amount on offer, the better, as you’ll be wanting to get value for your money with the original deposit you’re making into the betting account.
- Minimal wagering requirements – You won’t want a betting offer that requires you to wager the bonus funds numerous times before a withdrawal can take place, as you’re minimising the chances of returning a profit in some cases. The best betting offers out there will require you to not wager the bonus funds at all after you’ve placed the free bet being offered by the bookmaker.
- A usable betting site – You’ll want a betting site that is appealing on the eye, and all of the areas of the site should be easy to find. If this isn’t the case, then it could make it difficult for you to get the most out of the betting offer. Having a site that you can be assured that your funds are safe with is another key point, and the best betting sites in the business will be licensed and regulated by the Gambling Commission.
- Great range of payment options – Not all bookies accept every single payment option available, so be sure to check that your chosen bookmaker has your preferred payment method.
- Easy to use qualifying criteria – The qualifying criteria has to be easy to follow, and if it isn’t, then it’s probably not worth taking part in that sign-up offer. You’ll want a simple process that results in you obtaining the free bets on offer without any confusion.
- Good user experience – We also like to keep a betting site that goes above and beyond to provide you with a good experience. Things we take into account are how quick the sites load up pages, how easy it is to bet and also how the betting site are when it comes to their long-term customer service. We also look into their existing customer offers to see whether they provide many free bets for their loyal customers as well.
UK Bookmaker Awards
Not only do we have the expert opinions from our betting experts to help you choose the best betting site and offers for you, but we’re also lucky enough to have the data from the UK Bookmaker Awards, who found the best bookmakers for various categories based on large-scale surveys with bettors in the UK.
Below, you’ll find the winners of each category at the latest UK Bookmaker Awards, and it’s clear to see that bet365 are the bookmaker to beat on most fronts, as they won four awards. SBK ranked best for football odds, whilst ZetBet has the best market selection.
| Categories | Bookmaker |
|---|---|
| Best for Football Odds | SBK |
| Best for Horse Racing Odds | bet365 |
| Best for Banking | Sportingbet |
| Best for Betting Experience | bet365 |
| Best for Customer Service | Virgin Bet |
| Best for Welcome Bonus | bet365 |
| Best for Market Selection | ZetBet |
| Best UK Sports Bookmaker | bet365 |
Free Bets & Betting Offers
Best Casino Offers
There’s plenty of casino sites that have eye-catching sign-up offers, so they’re well worth looking into if you haven’t done so already. Virgin Games, Jackpot Joy, and Sky Casino are some of the casino sites that we’d recommend when it comes to getting free spins within the sign-up offer.
Casino Sign-Up Offers
Freebet
Types of New Customer Betting Offers
There are many different types of betting offer that you can take advantage of, so be sure to choose the best one for you. Below, we’ve listed the most popular types.
New Customer Free Bets
These are typically the most popular type of reward for new customers when they sign-up with a new bookmaker. All you have to do is meet the qualifying criteria involved in the sign-up offer, and once you do that, you’ll be awarded the free bets.
The best free bet sign-up offers don’t have any wagering requirements attached to the bonus, as offers with a significant amount of wagering requirements often limit the potential for the bettor to withdraw a profit from their original deposit. Coral are offering £40 in free bets when you deposit and wager funds of just £10 on a selection with minimum odds of 1/2 (1.50). Once that qualifying bet has been settled, any winnings obtained from the free bets can be withdrawn to the punter’s chosen payment method.
Meanwhile, some betting sites offer free bets for existing customers as well, like Sky Bet, you give you free rewards like free bets if you are part of the Sky Bet Club.
Coral Sign-Up Offer – £40 In Free Bets With Coral
Mobile Betting Bonus
This is essentially the same as a welcome bonus, but it’ll have a specific offer available to customers using the mobile app of a bookmaker.
All you’ll have to do is follow a link, before entering the promo code listed on the page, and you’ll then be one step closer to obtaining the mobile bonus. Be sure to read through the terms and conditions, as they can sometimes differentiate from a welcome bonus that can be claimed on the desktop version of a betting site.
Event Specific Betting Offers
These are only available on notable events within the sporting calendar. Not all betting sites run offers around events, such as the Grand National, the Cheltenham Gold Cup, and a significant football event such as the Champions League Final, and prefer to keep their sign-up offer the same for a longer period.
Event-specific offers often involve enhanced odds on a team to win a specific match. These sizeable odds are used to entice new customers into signing up, with the bookmaker hoping that it’ll result in the punter using their site more frequently.
Money Back Betting Specials
Not all bookmakers have sign-up offers with free bets, as some offer money back specials, which prove equally as popular. With money back special sign-up offers, you’re wagering somewhat of a risk-free first bet with the bookmaker. Though no bet is truly risk-free.
If your selection doesn’t win you’ll be awarded your stake back. This will be in either cash, or as a free bet to use on their site in the future. At this moment in time, there aren’t any money back special sign-up offers available, but keep an eye out, as we’ll update this page as soon as one becomes available.
What should I look out for?
Variations in Free Bets & Betting Bonuses
Some betting offers aren’t just offering free bets, as some come with a casino bonus on top of the sportsbook offer. Not all sites offer this, but for those that do, it’s well-worth taking advantage of. A good example of this type of offer being in place is Unibet, who are offering their new customers their money back up to £40 in free bets, as well as a £10 casino bonus.
However, some of those added bonuses on top of the free bets can come with a separate qualifying criteria and wagering requirements, so be sure to read through the terms and conditions entailed within each offer. Unibet does this, as their casino bonus has to be wagered at least 50 times before a withdrawal can be made to the punter’s chosen payment method.
Wagering Requirements
This is vital when ranking the best betting offers. You won’t want a betting offer with too many wagering requirements before a withdrawal. The more wagering requirements involved in a betting offer, the more likely you are to see minimal funds withdrawn back to your chosen payment method.
The best betting offers for new customers will have no wagering requirements on the free bets on offer. This is one of the main reasons why the likes of bet365 and William Hill rank so highly with BonusCodeBets. An example of a sign-up offer having a hefty amount of wagering involved is the 10bet bonus code, which requires you to wager the bonus funds at least 40 times before a withdrawal can take place.
When comparing that to the likes of bet365 and Sky Bet, both of which don’t require you to wager the free bet winnings at all, 10bet certainly have work to do on their sign-up offer, which could be more enticing for their bettors.
Expiry of Free Bets & Bonuses
The majority of leading betting sites allow you a considerable amount of time to place the qualifying bet and to use the free bets on offer from them. However, it’s only listed in the terms and conditions as to when the expiry date on those is, so it’s vital that you read through the small-print attached with the offer, as otherwise, you run the risk of missing out on some great bonuses.
We at BonusCodeBets base our star rating on our personal opinion of the bookmakers we work with. We also take customer feedback into account in our rankings.
To keep the site running, we earn a commission every time someone uses our bonus codes or promotion codes. This helps keep bonuscodebets.co.uk free, so you can enjoy better betting deals with the bonus codes.
There are many bookmakers in the UK and abroad. Be it bet365, Ladbrokes, or William Hill, no bookmaker is better than the rest on all dimensions. So you have to consider the following aspects when finding the right bookmaker:
- How attractive is the welcome bonus?
- Does the bookmaker offer ongoing promotions?
- How good is the interface?
- Does it work on the devices you use (mobile, tablet and/or desktop)?
- Are the odds fair?
- How quickly bets are settled?
- Does the bookmaker offer the markets you want to bet on?
- How fast winnings are paid out?
- How good and friendly customer support ?
It is always important to keep in mind that a bookie is running a business and wishes to minimise losses. Better odds and better payouts may be offered elsewhere. But with the bookies sign up bonus you can often get a good deal at many different bookmakers.
We have diversified to also include UK Casino and Bingo operators on our site. Take a look at Virgin Games to see some of the most competitive casino promo codes, bingo bonuses and welcome offers. Read these Casino and Bingo reviews for more information about how to play and what offers you can gain.
To get free bets from bookies, you’ll have to meet the qualifying criteria attached to the sign-up offer. This can involve placing a qualifying bet on a betting market with a minimum odds requirement attached. Once the qualifying criteria has been met, the free bets will be credited into the user’s account.
Different bookmaker websites may offer different bonuses and often a special bookie sign up bonus like the bet365 Promo Code. These may vary, depending on the country in which the bettor resides.
Some bonuses offered are:
Free first-time bets for new members. This may be limited to bets only with certain odds and may have to be played within seven days of joining.
Extra added cash of up to 100 % on your first deposit. This may depend on the amount of the first deposit made.
Extra cash of a certain amount on additional deposits. The extra amounts change depending on major Betting seasons, such as world cups or premier leagues.
Some websites offer a free additional bet if you place a bet of a certain amount. For example make a bet of £20 and get a £10 bet for free.
Given that there is a large number of online bookmakers, it can be difficult to choose the right one. That’s why we always recommend going through a few reviews of specific bookmakers. Those reviews usually present different experiences of other bettors, which can be useful if you want to choose the best betting site.
Usually, you can check that info by scrolling down to the bottom of the official website of a bookmaker. There, you will be able to see the which license a bookmaker has. Another option is to go to the official website of the Gambling Commission, where you can find all the relevant information of a specific online bookmaker.
