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BET365 BONUS CODE (2017)


ProsConsBonus Info
✓ Global brand✘ Odds are not industry best£200 Matched Deposit
✓ Generous bonus offer✘ Cash out often closedMin odds: 1/2
✓ Great diversity of markets✘ Restriction of winning accountsTurnover: 3x Bonus

bet365 bonus code

When you sign up at bet365 today for the very first time, you can get a £200 welcome bonus when using the exclusive bet365 bonus code.

To get this great bonus: Go to bet365, enter the bonus code when registering, make your first deposit, find a unique offer code in your email, paste it into bet365, and you’ll be on your way to the very enticing 100% welcome bonus.

Bonus Code
Bonus DetailsBonus Description
Offer:100% up to £200
Bonus Type:Matched bonus
Minimum Deposit:£10
Minimum Odds:1/2
Bet365 Bonus Code:Reveal bonus!

GET £200 AT BET365



bet365 how to sign up step 1

Step 1 – On the BonusCodeBets homepage, click to reveal the bonus and you will be taken to a bumper page which shows you the bonus code to use for this promotion.

Step 2 – On the bumper page click on the code to copy it. After a few seconds you will be taken to the bet365 landing page.

Step 3 –  Click “Bet Now” and then on the following screen choose “Join Now”. Fill out all the requested information and include the bet365 bonus code in the relevant field.

how to sign up for bet365

Step 4 – Once you have completed the sign-up, you will receive an e-mail from bet365 with another code to use before depositing funds.

Step 5 – Follow the steps given in the e-mail from bet365. Once done you are ready to bet.

Further information about this bonus code can be found in the Questions and Answers section of this guide.


When receiving a sports bonus, you must wager deposit + bonus x 3. If you for example deposit £100 and get a £100 bonus, you need to wager £100 + £100 x 3 = £600 before you can withdraw money.

In the info box entitled “sports bonus” below, you will find all details about the sign up offer.


100% up to £200


7 days after making the qualifying deposit


Settle bets to the value of three times your qualifying deposit and bonus


Must contain at least one selection at odds of 1/2 (1.50) or greater.
Cashed out bets don’t count


Minimum £10 – Maximum £200


Turn over the amount of your qualifying deposit once on the sports and markets of your choice


90 days after entering the offer code


Asian Handicap, Goal Line and Baseball Money Line markets (neither pre-match nor In-Play)


2. Matchbook logo
3. Ladbrokes logo
4. ComeOn logo

You can also use the bet365 promotional code to obtain bonuses for all other bet365 products. But be aware that these have other wager requirements. For example, when receiving a casino bonus, you need to turnover the deposit x 30. So if you deposit £100 and get a £100 bonus, you need to wager a total of 30 x £100 = £3,000 in order to make any withdrawal back to your bank account.

Different casino games are weighted differently in the wager requirements: slots 99.99%, Black Jack: 10%, Roulette: 20%, Baccarat: 10%. Once you have met all of the requirements you can withdraw any amount from your account.

Bet365 Top 6 Bonuses

As well as the highly popular bet365 sports offer, there are a number of other bonuses and free bets available for you to choose from at bet365. We have gone through the promotions and compiled our list of bet365’s top 6 bonuses in 2017.

Bet365 BonusesBonus Offer
1. Sports Bonus100% up to £200
2. Casino Bonus100% up to €100
3. Poker Bonus100% up to €100 + an extra €5
4. Games Bonus100% up to £100
5. Vegas Bonus100% up to £100
6. Bingo Bonus200% up to £200

Promotions last verified on 18th of August 2017.

bet365 Quick Facts

  • Company name: bet365 Group Limited
  • Registered Offices: Stoke-On-Trent, England
  • Founded: 2000
  • Employees: 3,500
  • License: Malta Gaming License
  • Customers: +22 million
  • Payment Methods: Credit card (VISA, MasterCard), Moneybookers (Skrill), Neteller, PayPal, bank transfer, Paysafecard, Ukash, Cheque


bet365 is well recognised as one of the largest, most reliable and user-friendly online bookmakers. In this guide you will learn everything about bet365 and how to get most out of it’s services. The best way to start is to create a new account and enter the bet365 bonuscode.

Founded in Stoke-on-Trent, England, in 2000, bet365 is by far UKs largest sports betting bookmaker, covering a variety of mainstream and fringe sports. The most popular sports include football, horse racing, dog racing, tennis, ice hockey, rugby and basketball. Some of the niche markets are badminton, athletics and darts. A full list of the sports bet365 cover is available here. You can additionally find a number of popular casino games are offered, such as blackjack, roulette and slots.

The company – bet365 Group Limited – has grown exponentially since its inception in 2000 – now boasting over 3,000 employees, +21 million customers and £646 million annual revenue. The site is well regulated and has a well-deserved reputation for being professional, with multiple awards standing as testimony to its good service. The website operates under an official sports betting license from Malta Gaming Authority.


  • Direct online sports betting
  • Mobile-based sports betting
  • Online casino games, including Poker, Bingo and Black Jack
  • Free live streaming Football, Tennis, Volleyball, Badminton, Horse Racing, Handball, Basketball, Table Tennis and other minority sports
  • 24 hour a day second-by-second live score results.


At bet365, there is a whole host of choices for you. These sports include even australian rules, darts or gaelic sports. If bet365 doesn’t offer your sport, you’ll find it nowhere.

You will find that with bet365, as with most other bookmakers, football is the sport which is most popular and they have many punters who use the site daily to bet on their favourite sports teams. As well as this, bet365 make sure to offer their punters a huge range of choices and bets which then covers almost everything from niche and less exciting events to Premier League matches. You will find that because of the huge range of choice which this bookmaker offers you, there are over 200 opportunities for betting on just one popular match in the Premier League. You are very likely to find that these options may include everything from working out how many goals the goalie will stop, who will score and even how many corners will be taken.


Placing bets at bet365 is generally easy due to a streamlined and user-friendly interface. The following step-by-step guide can both be used for single bets and accumulator bets.

  1. Log in to bet365  (or create an account if you don’t have one yet).
  2. On the sports betting homepage, select the sport of choice from the menu located on the left.
  3. Once the page is loaded, you can click through popular events and tournaments. Click the desired links for specific events, games and odds.
  4. Upon finding your preferred event or match, a list of available odds and bet markets are displayed. Click the odds desired to place a bet.
  5. In the right hand menu, you will now see “bet slips”. Here you will now see the selections and odds you have chosen. To place the bet, simply enter stake and click the “place bet” button. If the account has available funds to cover these bets they are now placed. If not, you will be asked to top up your account. If the odds have changed since you selected the bet, you will be prompted to accept the new odds.
  6. Sit back and enjoy the excitement. Good luck!


The Cash Out feature is one which is hugely appreciated by many punters as it allows you to easily choose to settle your bet even before the market for this particular bet has closed. The benefit of this is that you can make a profit if you find that your bet is actually on the right track, however, you can also then take your money out before you make any terrible losses if you are worried about a poor result.

For example, if you choose to bet on Manchester United and they are leading the game then you will be able to settle the bet and even pick up different parts of your winning before the game comes to a close. By doing this, you won’t lose much if the other team scores. You will also find that if the other team wins then you will still be able to claim winnings. You can easily check the cash out amount during the game too, so it’s worth keeping an eye on. If you choose to cash out, then simply click the button for cash out.


You will find that the slider for cash out is alternative to the traditional function and you can easily use the slider to simply settle some of your bet while leaving the rest on the match. If you have any problems with this then simply reach out to the customer service team.

bet365 cash out slider

You should keep in mind the fact that when it comes to availability, it is very different for both the cash out slider and simply cash out. Cash out, for example, will be available on current and pre-match markets or even on accumulators and single. However, for the cash out slider, you can only use this on straight accumulators or single bets. You will find that you will not be able to use it for any multiple bet options.


Be sure to keep in mind the fact that not all of your bets are able to be wholly or partly cashed out so in order to find out whether or not you are able to cash out, go to the Bet Slip and choose My Bets. On mobile or tablet, choose My Bets from the header of the page.


bet365 have recently added a nice new betting feature called Edit Bet. It means you can add, remove, or swap your selections on accumulators either pre-match or in-play. Furthermore, for single bets that are not settled you can also swap or add new selections.

So how does it work? Edit Bet is used in conjunction with the cash out facility. So if you edit a bet, that bet will be cashed out and the resulting stake will be used for the new bet at the latest odds available. The Edit Bet feature will also be available on accumulators for those bets that are unsettled, even if some of your selections have been settled.


bet365 currently offers 200+ different slots in the games library. Some of the slots are popular slots developed by Playtech and include Iron Man, The Avengers, The Mummy, Fantastic 4, The Incredible Hulk, Pink Panther etc. Other slots are developed by popular slot manufacturers such as IGT. These slots include Jackpot GT, Monopoly, Cleopatra and many more.

In addition to the significant selection of fruit machines, there is a full selection of classic casino games at bet365: baccarat, blackjack, roulette, video poker, pontoon, blackjack surrender, tequila poker, casino hold em and scratch cards. Add to this a good selection of poker and bingo games.

bet365 live casino


The casino games mentioned above are all classical online casino games: you play with software. If you prefer a human touch, you will prefer the live casino. bet365 offers 5 different live games with human dealers, streamed in high definition video: Live roulette, live blackjack, live baccarat, live casino hold em, and live sic bo. In most games, you can choose between European and Asian dealers. The benefit with live casinos is that you get a rich, offline casino experience. The main disadvantage is the pace of the gameplay, it takes vastly longer to play with live dealers than it does to play with the regular software.


An increasing amount of internet usage is done on mobile. Google now has more searches from mobile devices than from desktop. Similarly, more and more betting is done from mobile phones. This is especially the case for in play betting. As you are probably well aware, a fast, stable and user-friendly mobile website or app is crucial to win. Without a doubt, bet365 has the best overall mobile betting experience in the industry. Both the website and apps are really fast and stable.

Downloadable applications are available for:
AndroidiOS (iphone & ipad) | Windows Phone | Blackberry

BET365 Mobile Devices


As a mobile bet365 user, you can use all betting key features: bet on all available markets, including in-play markets; live stream full selection of sports/matches in high definition; cash out bets in play. You can customise the mobile experience, e.g. change settings such as log in duration (choose between 1-12 hours session per log in), odds format (decimal, fractional and American) and language.


That’s a very popular question which is a bit tricky to answer since both operators have a different business model. While bet365 is a classic private bookmaker, betfair is well-known for being the world’s largest betting exchange. Let’s have a look at the advantages of bet365 first. You’ll find a large number of available betting markets, live streams and huge in-play betting options. Bet365 is a reliable bookmaker which is perfect for beginners. Unfortunately, private bookmakers have some disadvantages as well. If you win a lot, your maximum stakes might get limited and the odds are not always in front.

Betfair as a betting exchange is more like a marketplace. You can bet against other customers by buying or selling outcomes. The odds are more competitive since Betfair generates revenue through transaction fees instead of margins. That leads to some of the best odds you can find online. On the contrary, the website is difficult to use and some games are not covered.

To keep it short, bet365 offers a very good package for beginners and intermediates, while professionals will give it a wide berth because of possible limitations and shorter odds. If you’re a casual gamer, bet365 is your bookie since it provides you with literally everything you need (even free live streams!). If you’ll reach a more professional level of sports betting, you might leave to betfair because of better odds and no limitations.


bet365 offers different amounts of sign-up bonuses for different countries:



Go to BET365

bet365 Customer Support

bet365 placed 4th in the bonuscodebets Customer Service Test (the full report can be found here). 24/7 availability ensured 13 points from the very beginning, but that would not have been enough, especially for a bookmaker with such reputation.

Luckily they proved to be on top of their game, providing the most helpful answers among all 10 bookmakers. What kept bet365 from standing on the podium this time though was time of response. 0/5 points for chat live waiting time and 1.5/5 points for the email response brought bet365 down.

The fact that this is one of the biggest bookmakers in the world with an enormous customer base cannot serve as an excuse – if you are struggling simply hire more help!
Customer support is available seven days a week, 24 hours a day, and 365 days a year.

  • Phone (24/7)L +800 12 365 365
  • Email (24/7):
  • Live chat
  • Postal address: Customer Services, bet365, Hill side, Festival Way, Stoke-on-Trent, Staffordshire, ST1 5SH, England.

bet365 customer support


It’s quick and easy to deposit and withdraw at bet365. The minimum deposit amount for most of these methods is £5, some however require a deposit of at least £10. On your bank account statement bet365 will be shown as “B365”, when depositing with a credit card. You can use the following payment methods:



Once a winning bet is settled, winnings are quickly available in your bet365 account. Withdrawing winnings from an active bet365 account into an eWallet or bank account takes from 4 hours to a few days, depending on the method selected. If withdrawing into a bank account the transfer may take 1-2 days for local customers, or up to 5 for overseas customers. This is due to standard bank transfer processing. Ewallet withdrawals may take as little as a few hours for a similar transfer. During research for this review we hardly found negative customer feedback regarding the bet365 withdrawal. However, we found this article we want to share with you although it might describe a very rare case.Withdrawing Step-by-Step

  • 1. Log in to bet365 with your account details.
  • 2. Select the services menu in the upper right. After this, click links to > members > bank > withdraw.
  • 3. Enter the amount you wish to withdraw and an available transfer method. Be sure that the amount requested is available in the bet365 account.
  • 4. When the transfer has been made please allow for an adequate amount of time before expecting the withdrawal to appear in your bank account. Feel free to contact customer service at any point if you feel uncomfortable about the transaction.
maestro visa paymentFREE1-3 DAYS£5£20000
payment/visamastercard.pngFREE1-3 DAYS£10£20000
payment/neteller.pngFREE1-4 HOURS£10£20000
payment/skrill.pngFREE< 24 HOURS£5£8000


There is no doubt that the overall experience of bet365 is really good. The bookmaker deserves a 5/5 rating, and the right to name themselves “the world’s biggest online sports betting company”. The variety of betting markets is top class and the reputation is undoubtedly excellent. The only real downer are the limitations that can happen when you are betting very successfully, but that’s (unfortunately) standard practice at private bookmakers.

1. What is the bet365 bonus code?

  • The bonus code for bet365 is revealed on the registration form at bet365. The bonus code field populates automatically when you click on one of our links to the site.

1a. Is there a big difference between the bonus code and the offer code?

If you are creating a new account, then you need a bonus code to get the highest possible bonus from bet365. Once you have signed up to your new bet365 account, you will be sent an email which will contain your offer code. However, this will only happen after you have made your deposit. Check out the terms and conditions if you are unsure how much you need to deposit for your specific bonus code.

Make sure to use the offer code from your email as soon as you receive it as you will only have seven days before it expires. This code should be copied into the section marked offers on the bet365 page. You will find that it is very easy to navigate your way here. If you are having any problems or you have not received your offer code, simply make sure to check your email filters and spam files. If this does not work then you should email the customer support team by using the live chat function or the email address: They should be happy to resend your offer code so you don’t miss out.

1b. Is it important to have a bet365 offer code?

Although you may not need an offer code, you will find that this is the best way to redeem your bonus, so many people want to use it! After registering, you will receive a code with 10 digits by email. This code should end in NCDB2 and you will need to use it to activate your bonus offer. It is easy to do this, simply follow these steps once you open your account:

  1. Deposit over £10 into your bet365 account.
  2. Click on the word “Members” from the menu marked “Services”
  3. Click on the option “Offers”. This is where you should enter the code which was sent to you by email.

3. What does Brexit mean for sports betting?

We are still unsure, but slightly optimistic that there won’t be any short term changes for existing or new customers. It will be interesting to see if bet365 will keep their headquarters in Stoke-on-Trent, Staffordshire or if they will move to a tax haven like Malta at some point in time. ‪But more relevant to you might be the question if you can still sign up at a British bookmaker like bet365 after the Brexit. The answer is: yes, you can. In terms of future taxation of betting profits nothing is clear, but we expect some medium-term changes. Consequences are difficult to assess since online betting became popular 15 years ago, when England was part of the EU. It might well be that certain changes in legislation will be undertaken in order to regulate betting for British customers.

brexit sports betting changes

To keep it short: For now, you can use online sports books even after the Brexit, but we expect changes in the long run. We’ll keep you updated.

5. How can I contact the customer support team and when is this possible?

It is very easy to reach the bet365 customer support team as they are available 24/7, the whole year round. You can choose to speak to them either by using their phone number: +800 12 365 365. Another popular option which you can choose is to email them by using the address: However, you are likely to find that the most convenient option is to use the Live Chat option as it is instant and easy to use.

7. Is it possible to live stream games which I am betting on?

Over 60,000 different events each year can be streamed from bet365 and by using the live streaming centre, you can check out all of the different events which are going on currently. You can watch these on your phone, laptop or PC and you will find that coverage includes audio and allows you to stay tuned to any of your preferred games.

9. Why does bet365 need a passport?

In order to withdraw money from your bet365 account, you need to verify your personal data. That process is called KYC: Know Your Customer. Any European country that allows online gambling has laws to prevent money laundering as well as fraudulent use of your account – the bookies have to ensure that. That’s why you have to send a copy of your passport before you’re able to make your first withdrawal. It’s a standard procedure which is found at any bookmaker operating in UK.

11. Is there anything which punters dislike about bet365?

Promotions only for new customers:

Although the bonus code allows new customers to receive an impressive head start on the site, existing customers often complain via social media about the fact that they do not receive promotions particularly often in comparison to many other betting websites available.

Customer support:

There are many people online who claim that the customer service team can be poor and robotic, which is definitely not something bet365 would be happy to hear about. As the site is available 24/7, there can be a lack of staff working meaning it can sometimes be difficult to get through. However, there are many contradictory comments on this topic, so make sure to experience if for yourself if you do decide to sign up.


If you are someone who regularly wins and you even manage to sustain this luck, then you may be unhappy to hear that a few punters have claimed that they became limited by the company. Their stakes became just 30p per market. However, reaching out to the customer support team for help may be advised if this happens to you.

Cash out function suspended quite often:

Occasionally, the function which is so popular and brings in many punters, cash out, can often be suspended during important moments in a match. Some people claim this happens too often, but if you find that it does, make sure to speak to customer services.

13. Which software does bet365 use to run on?

Unlike many different bookmakers around who all seem to have the game software, bet365 develop their own. This means they do not have to rely on a third party to provide them with their software, for example SBTech. For the UK platform, bet365 Group Limited works and develops this. By doing this, they are able to be completely different from their competitors and be in complete control of how they want their site to run and look.

Thanks to this, you will notice advantages such as the cash out slider and even in-play options which far outweigh any other bookmaker around. Perhaps it is for this reason that the company grows so quickly as rivals can’t keep up. Current and former developers, however, can often be very critical of the fact that the site is running on ASP technology which is seen as old and outdated. This means that it is much harder to create anything up to date.

As well as this, SOLID (Single responsibility, Open-closed, Liskov substitution, Interface segregation and Dependency inversion) development is often glossed over in order to bring releases out a lot more quickly than anticipated. However, it does seem as though the owners and management are now working on updating this and creating a process which works better for

2. Are there any bonuses offered to new punters?

  • You will find that as a new user, the most popular option is a 100% bonus of up to £200 after the first deposit. However, there are many other bonuses which may benefit you and you can check these on the bet365 website. There are many different bonuses for every different section on the bet365 website, so make sure to check out all of your options. Keep in mind though that you can receive whichever bonus you prefer by simply using the bet365 bonus code. Keep in mind the fact that you need to use the offer code which will then be sent to you via email once you have fulfilled the criteria for the bonus code. This is the only way in which you will be able to use any of the bonuses. You can very easily add in the code whenever you are asked to and you will soon be playing with the advantage of a fantastic bonus.

2a. Why is it that bet365 offers a 100% welcome bonus?

Because of the huge competition in the bookmaker industry, bet365 need to offer their punters an incentive so that they want to join up and continue playing with them. Sign up bonuses benefit both the customers and the company, especially if you decide that they are right for you and continue to use their site.

4. Is there a limit to how much I can win?

As with every bookmaker, the more money you stake, the more you are able to win if you are successful. You should make sure to do your research on the odds and stakes available to you for each bet. There is a maximum limit on each individual betting market which you should keep in mind. This means for you that there is a maximum amount you can win too, but it is dependent on which event you choose. The maximum payout for football is £2,000,000 (that includes BPL, Champions League and all other leagues), Horse racing in UK has a payout of max. £1,000,000, Tennis and most US sports £500,000. You find a detailed overview about every sport on the bet365 website.

6. Can I use my mobile to bet on bet365?

Luckily, with bet365 you can use almost any preferred smartphone choice. So long as your phone is able to use the internet, it can easily access the website. All you need to do is to input the website address into your phone and you will find that you can very easily login as you normally would. Native apps are available for iOS, Android and Windows phone.

8. How to use the website

8a. How can I choose my preferred currency?

  • Select the method of payment which you prefer from either: debit card, credit card, or any other method shown.
  • In the next field you are able to choose your preferred currency.
  • Next, you need to add in the amount of money which you would like to deposit. If you so desire, you can set a limit on how much you would like to spend on any future deposits too. It will then be very clear which buttons to select in order to make your deposit.
  • From here, you will find that you are sent to a page which shows you the services for the selected payment method. All you need to do is to input the details you are asked for including your password and you can then finish your deposit.
  • Once this has gone through, which should be instantaneously, you will be able to use it on the website.

8b. Explain a Quick Deposit

It will be very easy for you to quickly make a deposit which is considered “normal” via one of the many deposit options listed here. After making a deposit using any of the preferred options, you can very easily make deposits instantly from there on simply by using the quick deposit feature. You will find that with this option, you will quickly be able to make deposits if you try to make a bet without having enough money in your account. There are many benefits to this feature and you will find that a deposit will be made automatically in order to cover whichever bet you are hoping to place. This happens as soon as you give permission.

8c. What does “UCB01” mean when I try to withdraw my winnings?

You will find that in the bonus offers and requirements section, there is a description for this. You simply need to wager for all bonuses and this has to be done before you can take out any money. An error code, such as “UCB01” most likely means that you need to fulfil the requirements for wagering. You will find that you cannot withdraw or transfer funds from an account without meeting these. Only after your requirement is met will you be able to use the bonus and make withdrawals and transfers over from the bet365 casino.

10. Why do customers enjoy using bet365?

There are hundreds of fantastic reasons as to why the company are loved by their punters, whether this includes the cash out function or their fantastic odds, there is always a reason. Check out some of the important user feedback below to give you an insight into the company.

Quick settlement of bets:

Within mere minutes bet365 settle their bets which is a huge benefit of the company as straight after a game or event has ended, the bet is settled. Of course, this is a huge attraction for punters and it keeps people very happy!

Short Withdrawal times:

If you choose to use Skrill or Neteller, then you will find that your withdrawal times are ridiculously short with bet365. Sometimes within just six hours the withdrawals is complete. You will find that although Mastercard and Visa withdrawals will take longer, punters are happy by bet365’s ability to make sure withdrawals are as quick and painless as possible!

Cash out function:

This bookmaker were actually the first to offer the cash out feature which brings in many interested punters. You will find that there are users who manage to avoid painful last minute scores and save a lot of money. It is clear that this is a site loved by many punters as there are now many other bookmakers who have adopted the technique too. The cash out slider, as mentioned before, allows you to walk away with just part of a bet while still being in the game.

Customer support:

Check out the picture below in order to see how you would prefer to contact customer services. The customer service team is one which is regularly praised by punters as the 24/7 functionality is fantastic.

contact bet365

12. Does bet365 make a lot of money?

Check out the chart below to see the financials of this company. They are a company lucky enough to have a huge growth rate and now, the company is worth around £539,028,000 according to CompanyCheck.

According to The Guardian, with an impressive growth of 350% in just 5 years, bet365 is over three times as big as William Hill’s internet division. It is also an impressive 7 times larger than the online division of Ladbrokes. CEO Denise Coates spoke recently to the Financial Times.

12a. Are there any charities which the company donate to?

You will find that bet365 is not vocal in debates whether they are in the UK or abroad, especially if they are in the public eye. However, they donated an impressive £330,000 to the UK Labour Party. This was between the years of 2007 and 2010, you can check out this claim here: Electoral Commission.

12b. Does bet365 have continued growth?

You are very likely to find that with bet365, they regularly report that their profitability, as well as their growth, increases every year. For example, they reported that they had made an overall net profit of £327.6 million for the period which ended March 29th 2015. This was all based on a turnover of an impressive £1.57 billion. This represents an increase of 15% in just 12 months. This proves that the company is one which has become a huge success too with people across the world using the service.

It may not be a surprise to read that football accounts for around 50% of all of the turnover for online betting. During summer, if there aren’t any particularly major soccer matches, the company find that they can suffer quite a lot. However, the 2014 Soccer World Cup saw a huge amount of people signing up and was the largest betting event for sports wagering ever. By incorporating exchange betting into the way punters could play, although it cost money, better trading was generated and more people joined to play.

12c. Please explain to me the market consolidation at bet365

If you’re interested in bet365’s competition, you may be surprised to find that they have a much larger revenue than their competitors. Check it out:

Regarding the last full accounting year, he total revenue for the four leaders is £2.98 billion:

  • Bet365: 52.63%
  • Paddy Power: 13.73%
  • Betfair: 15.97%
  • William Hill: 17.67%

Although Paddy Power and Betfair had a merger agreed between them, bet365 were still accounting for 23% of the new company revenue. This impressively means that they defeated their major merger threat.

12d. Why is it that in-play betting is a huge growth area?

Because in-play betting can be argued to keep your game a lot more fun than if you had been playing without it, companies are finding that it is changing the way we play by a lot and punters are now able to bet while in a live environment. Thanks to better in-play bets and the ability to play on mobile, as much as three quarters of the bets which are placed on bet365 are done so through the in-play system. Mobiles have been changing the game a lot and increasing revenue by a lot!

Live streaming has also been bringing in many different people as it changes the way the game is playid too. Bet365 managed to stream over 60,000 event and also offered impressive promos as well as offers for in-play options too. There are many ongoing members at bet365, which certainly proves that they are able to attract and keep their punters thanks to fantastic games and offerings. There is around 4.1 million active customers which is a very impressive rise of around 43%.

12e. Tell me what the largest product growth is at bet365?

Across the majority of the company’s products there has been double digit growth. This means that there is huge growth with bet365 overall, but their highest product growth was down to a brand new design for a bingo site which allowed for an increase of 44%. Because of much better technology and a great layout, growth was expected. Denise Coates, CEO of bet365 reported that to operate in new countries, they would need licenses but she believes that due to their experience, there should be no problems.

Between March 30th 2014 to March 29th 2015, the company had extremely great results when it came to their operating profit as well as their wagered amounts and turnover too. Their gross profit was down due to taxation and administration, however, especially as the tax had doubled from the previous year. As well as this, the company spent money on IT, technology and also staff! However, they have a very impressive overall turnover.

12f. Explain the Stoke City Football Club to me

This club are huge sponsors of Stoke City FC and have the same owners. Thanks to good scores, a loss of around £5.0m became an impressive profit of £0.8m. Due to this, £10m was given to the Foundation which had been set up in order to help charities. An office was built in Stoke as part of investments into infrastructure and amazingly at the end of March, the company had assets of around £915.2milion as opposed to £539 just a year previously. Thanks to all of this and bet365’s hard work, the company are an impressive market leader in their industry and especially the online gaming area.

14. Is there a Betting Tax applicable at bet365 for its UK punters?

December 1st, 2014, there were new UK gambling tax laws implemented, which means that the UK’s punters can place their bets without the issue or worry of taxes. These taxes are taken from the bookmaker, rather than the punter and by simply betting with UK bookmakers, this hugely benefits anyone in the UK who loves gambling. This means you don’t need to pay taxes on UK winnings with bet365.